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Ideation 101
Feed the Brain
Feed the Brain
Feed the Brain
Business ideas…
HEADLINE
PROBLEM
PROMISE.
PROOF
PROFIT
PASSION
MU =
S
F
D
Meaningfully
Unique Ideas!
Leverage
Diversity
Drive out Fear
=
Explore Stimulus
Stimulus Available # of practical ideas invented
Low Stimulus
Medium Stimulus
High Stimulus
22
38
47
Value of Stimulus
Stimulus Feeds The Brain
Traditional ModelTraditional Model
Individual Brainstorming
draining
Before After
Suck Method
Uses Your Brain Like A
LIBRARY
COMPUTER
Stimulus sets off a CHAIN Reaction!!!
Where To Go On Vacation?
More
Stimulus
More Ideas
(Quantity & QUALITY)=
At Their Most Basic,
IDEAS
are Feats of
Association
Best practice
3 Steps
Step 1: Define your needs
Step 2: Get stimulus (Stimulus mining)
Step 3: Mix and match (Association)
Today steps 1 and 3
Step 1: Help request
• Define your Requests for Advice
• Background: Describe why you need ideas and any
critical background responders should know.
• Request: Describe what you're looking for. Be
greedy
• Don't Request: Describe things you are NOT
interested in, if any.
• Constraints: Describe any specific constraints or
issues that need to be considered. (time,
resources, specs, etc.)
Take 5 minutes
to write your needs
(we’ll use them later)
Step 1: Help request
• Define your Requests for Advice
• Background: Describe why you need ideas and any
critical background responders should know.
• Request: Describe what you're looking for. Be
greedy
• Don't Request: Describe things you are NOT
interested in, if any.
• Constraints: Describe any specific constraints or
issues that need to be considered. (time,
resources, specs, etc.)
A sample…
Define your Requests for Advice
A great new semantic search plug-in "Snarc" and
semantic search technology… We need help
identifying a profit model
Our thought now: consumers, collect data, then
advdertisers
Background
A better way to search for information. Intelligent
search in a side bar
Like Amazons's you might like this, but very high
tech
Request 3 ideas to make money that we can test
We are not interested in
A fee for use of the plug-in
People will not pay
Constraints
We have around 100 K to grow the business, so the
solutions need to be low cost
Step 2: Stimulus
Mining
Fast & Easier to Find
Harder & Deeper
Thinking Involved
5 Categories for Stimulus Mining
TECH Mining Market Mining Insight Mining Future Mining
3333 1111 2222 4444
+
“Gut Instincts and Ideas”5555
According to this blog, keeping coffee hot is definitely a problem, but there is already a pretty
good solution out there. How can we offer customers the benefit of keeping coffee hot in a
better or different way than a thermos?
“But perhaps the best approach of all for keeping your coffee hot is to get a good thermos – one
that has the ability to keep your coffee hot for hours at a time...”
http://silversolutioninfo.com/
Insight
Mining
Example
Market
Mining
Team, check out this cup innovation from Japan. How can we borrow brilliance?
“Hot Magic Cup
Tokan Kogyo Co. Ltd., developed the, what they call the Surprise-Eco-Container or Hot Magic Cup. The, in
principle, ordinary standard coffee cup automatically changes its outer layer shape as the thermal insulating
layer pops out automatically when hot water, more than 85 is poured into the cup.℃
http://bestinpackaging.com/2012/01/28/innovations-in-coffee-cups/
Example
http://pps.sagepub.com/content/3/3/224.abstract?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&andorexacttitle=
TECH
Mining
Example Here is a patent for a special insulated cup. I don’t its exactly applicable, but might be good inspiration
as we strive for uniqueness in our new cup offering
http://www.google.com/patents/US7597246
Future
Mining
Example Hey guys here is the latest trend briefing from Trendwatching.com
How can our coffee cup idea be linked with people social circles? Is there a cause? A campaign or
contest that people can have fun with while engaging their friends and our coffee shop?
Step 3:
Association
3 tools I like…
• Round 1: 666
• Round 2: Don’t sell me
• Round 3: Take over time
In practice…
Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7
1 4 7 10 13 16 19
Round 1 2 5 8 11 14 17 20 Stationary
3 6 9 12 15 18 21 = idea
1 4 7 10 13 16 19
Round 2 20 2 5 8 11 14 17 Moving right
6 9 12 15 18 21 3 = idea
1 4 7 10 13 16 19
Round 3 17 20 2 5 8 11 14 Moving left
9 12 15 18 21 3 6 = idea
Working together
• Groups of 3
• 25 minutes per exercise focusing on 1 idea
(note: 25 minutes is tough.. Go fast;
quantity > quality)
• Rotation after exercise (1 person stays, 1
to right, 1 to left)
• Present idea/ express need
• 1 person writing for each round (preferably
not the person with the idea)
A format for ideas
NEWS HEADLINE:
In a sentence - what makes your
innovation MEANINGFULLY UNIQUE.
PROBLEM:
WHAT problem, specifically, does this
idea address?
PROMISE:
Make a SPECIFIC or numeric promise
to SOLVE this problem.
PROOF:
WHAT is the Innovation & HOW does
it work..
PROFIT:
HOW will you make money
NEWS HEADLINE:
In a sentence - what makes your
innovation MEANINGFULLY UNIQUE.
PROBLEM:
WHAT problem, specifically, does this
idea address?
PROMISE:
Make a SPECIFIC or numeric promise
to SOLVE this problem.
PROOF:
WHAT is the Innovation & HOW does
it work..
PROFIT:
HOW will you make money
That is the problem
Consumer first then
Advertisers
Easy search for info
Technology awards
Snarc- your place for
info
Too hard to find the
right information
Handouts
Ideation 101: Workshop on better brainstorming
Ideation 101: Workshop on better brainstorming
Ideation 101: Workshop on better brainstorming

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Ideation 101: Workshop on better brainstorming

  • 1. Ideation 101 Feed the Brain Feed the Brain Feed the Brain
  • 4. Stimulus Available # of practical ideas invented Low Stimulus Medium Stimulus High Stimulus 22 38 47 Value of Stimulus Stimulus Feeds The Brain
  • 5. Traditional ModelTraditional Model Individual Brainstorming draining Before After Suck Method Uses Your Brain Like A LIBRARY
  • 6. COMPUTER Stimulus sets off a CHAIN Reaction!!!
  • 7. Where To Go On Vacation? More Stimulus More Ideas (Quantity & QUALITY)=
  • 8. At Their Most Basic, IDEAS are Feats of Association
  • 9. Best practice 3 Steps Step 1: Define your needs Step 2: Get stimulus (Stimulus mining) Step 3: Mix and match (Association) Today steps 1 and 3
  • 10. Step 1: Help request • Define your Requests for Advice • Background: Describe why you need ideas and any critical background responders should know. • Request: Describe what you're looking for. Be greedy • Don't Request: Describe things you are NOT interested in, if any. • Constraints: Describe any specific constraints or issues that need to be considered. (time, resources, specs, etc.)
  • 11. Take 5 minutes to write your needs (we’ll use them later)
  • 12. Step 1: Help request • Define your Requests for Advice • Background: Describe why you need ideas and any critical background responders should know. • Request: Describe what you're looking for. Be greedy • Don't Request: Describe things you are NOT interested in, if any. • Constraints: Describe any specific constraints or issues that need to be considered. (time, resources, specs, etc.)
  • 13. A sample… Define your Requests for Advice A great new semantic search plug-in "Snarc" and semantic search technology… We need help identifying a profit model Our thought now: consumers, collect data, then advdertisers Background A better way to search for information. Intelligent search in a side bar Like Amazons's you might like this, but very high tech Request 3 ideas to make money that we can test We are not interested in A fee for use of the plug-in People will not pay Constraints We have around 100 K to grow the business, so the solutions need to be low cost
  • 15. Fast & Easier to Find Harder & Deeper Thinking Involved 5 Categories for Stimulus Mining TECH Mining Market Mining Insight Mining Future Mining 3333 1111 2222 4444 + “Gut Instincts and Ideas”5555
  • 16. According to this blog, keeping coffee hot is definitely a problem, but there is already a pretty good solution out there. How can we offer customers the benefit of keeping coffee hot in a better or different way than a thermos? “But perhaps the best approach of all for keeping your coffee hot is to get a good thermos – one that has the ability to keep your coffee hot for hours at a time...” http://silversolutioninfo.com/ Insight Mining Example
  • 17. Market Mining Team, check out this cup innovation from Japan. How can we borrow brilliance? “Hot Magic Cup Tokan Kogyo Co. Ltd., developed the, what they call the Surprise-Eco-Container or Hot Magic Cup. The, in principle, ordinary standard coffee cup automatically changes its outer layer shape as the thermal insulating layer pops out automatically when hot water, more than 85 is poured into the cup.℃ http://bestinpackaging.com/2012/01/28/innovations-in-coffee-cups/ Example
  • 18. http://pps.sagepub.com/content/3/3/224.abstract?maxtoshow=&HITS=10&hits=10&RESULTFORMAT=&andorexacttitle= TECH Mining Example Here is a patent for a special insulated cup. I don’t its exactly applicable, but might be good inspiration as we strive for uniqueness in our new cup offering http://www.google.com/patents/US7597246
  • 19. Future Mining Example Hey guys here is the latest trend briefing from Trendwatching.com How can our coffee cup idea be linked with people social circles? Is there a cause? A campaign or contest that people can have fun with while engaging their friends and our coffee shop?
  • 21. 3 tools I like… • Round 1: 666 • Round 2: Don’t sell me • Round 3: Take over time
  • 22. In practice… Group 1 Group 2 Group 3 Group 4 Group 5 Group 6 Group 7 1 4 7 10 13 16 19 Round 1 2 5 8 11 14 17 20 Stationary 3 6 9 12 15 18 21 = idea 1 4 7 10 13 16 19 Round 2 20 2 5 8 11 14 17 Moving right 6 9 12 15 18 21 3 = idea 1 4 7 10 13 16 19 Round 3 17 20 2 5 8 11 14 Moving left 9 12 15 18 21 3 6 = idea
  • 23. Working together • Groups of 3 • 25 minutes per exercise focusing on 1 idea (note: 25 minutes is tough.. Go fast; quantity > quality) • Rotation after exercise (1 person stays, 1 to right, 1 to left) • Present idea/ express need • 1 person writing for each round (preferably not the person with the idea)
  • 24. A format for ideas NEWS HEADLINE: In a sentence - what makes your innovation MEANINGFULLY UNIQUE. PROBLEM: WHAT problem, specifically, does this idea address? PROMISE: Make a SPECIFIC or numeric promise to SOLVE this problem. PROOF: WHAT is the Innovation & HOW does it work.. PROFIT: HOW will you make money
  • 25. NEWS HEADLINE: In a sentence - what makes your innovation MEANINGFULLY UNIQUE. PROBLEM: WHAT problem, specifically, does this idea address? PROMISE: Make a SPECIFIC or numeric promise to SOLVE this problem. PROOF: WHAT is the Innovation & HOW does it work.. PROFIT: HOW will you make money That is the problem Consumer first then Advertisers Easy search for info Technology awards Snarc- your place for info Too hard to find the right information

Editor's Notes

  1. Quantity and quality of IDEAS are created when we bring together: - Stimuli - Different Brain Operating System points of view - With a low level of fear - Fear of change - Fear of failure - Fear of being laughed at - Fear of being wrong - Fear of embarrassed Or ....S.C.F.....Scaredy Cat Factor Or ....C.S.F.....Chicken Shit Factor Note the mathematical operations - Brain Operating Systems multiply the impact of Stimuli - The greater (larger) the fear the smaller the ideas It’s a simple little equation with incredible impact - Our task over the next few hours is to help you feel it’s real power Let’s start with a more precise definition of what we mean by an IDEA
  2. Stimulus Response • There is a better way....we call it Stimulus Response • Instead of using your brain like a library use it as a processing tool - Feed your brain with stimulus - When stimulus enters it sets off a chain reaction of connections and associations • In the arts stimulus has been used for inspiration for thousands of years - The wonders of nature to the painter - The beauty of the human face for a sculptor - The wonders of the wilderness for the poet - All look for inspiration for their work • Similar trait done by designers today - Jim Henson toured the Metropolitan Museum for inspiration for new puppets - Nike outdoors designers use military gear as outdoor inspirations - Not copying.....rather using it as stimulus to prompt the mind
  3. Flip back and forth between the two options. Back to stimulus When deciding what to do on vacation - Blank sheet with numbers - Photo - Repeat, repeat...which is easier stimulus multiplies ideas in your mind, like crossing waves in the ocean Vacation Example 1. Blank Sheet 2. Here’s the old way A. You come up with a list of tired ideas - grandma’s, Disney, Walt’s Gator Farm B. Vacation Stimulus Shot: C. How many more ideas will you get when you let your mind react with all of these things? D. Is it cheating? NO, it’s smart.