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eCommerce 101 for WordPress

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Slides for talk at WordCamp Ottawa 2016.

WordPress is not only a great platform for building websites and blogs, you can also use WordPress to sell your products and services. In this talk, we will see the importance of eCommerce for businesses and service providers, set up an online store using WooCommerce, go over some best practices and key metrics that are critical for new stores. By the end of the talk, the audience will be able to set up their own online stores, and have a few ideas for products they can sell (if they don’t already).

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eCommerce 101 for WordPress

  1. 1. eCommerce 101 for WordPress Jai Sangha
  2. 2. Agenda • WooCommerce • Shop tips • What’s next for WooCommerce
  3. 3. Who am I? • Contribute weekly posts towards sellwithwp.com • Contribute weekly posts towards shopstorm.com/blog • Digital Strategy and Communications at TD • Freelance web management • Adventurer, explorer
  4. 4. WooCommerce
  5. 5. eCommerce • 1 billion online buyers in 2013 worldwide, 
 and growing • 66% of retail growth in 2015 in the U.S. • 190 million online customers in U.S. • 28% small businesses online
  6. 6. WooCommerce • Started in 2011 • Acquired by Automattic 
 in 2015 • 13.8million+ downloads • 400+ extensions • 26 languages (Image source)
  7. 7. How popular is it? Source: http://builtwith.com/ecommerce/ as of March 16, 2016
  8. 8. What can you do with WooCommerce? Bookings 
 (time-based services) Memberships 
 (Costco) Subscriptions 
 (Harrys Razors) Marketplaces 
 (Etsy/Themeforest)
  9. 9. What can you do with WooCommerce? (contd.) Really, anything is possible… Rewards
 (Shoppers) Payment plans 
 (Apple) Pre-orders 
 (Kickstarter) Online learning 
 (Codecademy)
  10. 10. Exercise • What would you start today? • 2 minutes • What is your product? Who is your target market?
  11. 11. Okay, not that dangerously. Only partially live.
  12. 12. Some examples • Moment • Xero Shoes • Pete & Pedro
  13. 13. Shop tips
  14. 14. Enhancements • SEO - unique descriptions, alt text, Yoast plugin • Content marketing - your WP blog, reviews • Virtual products - eBooks, PDFs, podcasts, etc.
  15. 15. Marketing • Email marketing - 40x more effective than social • Coupons and sale price • Upsell (better versions), and 
 cross-sell (related products) • Bundle products
  16. 16. Security and trust • SSL - talk later today • Trust seals • Official themes and plugins • Updates
  17. 17. Key metrics • Average order value =
 total revenue / number of orders • Average order profit = 
 (total revenue - cost of goods) / number of orders • Customer acquisition cost = 
 money spent on marketing / new customers
  18. 18. Exercise discussion What are some ideas?
  19. 19. What’s next for WooCommerce
  20. 20. Updates and growth • WooCommerce 2.6 - came out this week • Localization - languages, currency • Scalability and speed • Alignment with WordPress evolution
  21. 21. REST API • Protocol by which programs can talk to each other • Mobile apps • Physical devices
  22. 22. Did someone say drones? Bryce Adams - WooConf 2016
  23. 23. Takeaway • WooCommerce is a powerful and versatile platform increasing in popularity • You can set up the end-to-end store for free • Huge possibilities ahead with the REST API
  24. 24. – Matt Mullenweg (rough paraphrase) WooCommerce can help democratize selling, the same way WordPress has helped democratize publishing. “ ”
  25. 25. Questions?
  26. 26. Thank you :) • woothemes.com • sellwithwp.com • wooconf.com • Twitter - @jaisangha • Website - jaisangha.com • Instagram - jai.sangha Survey - jaisangha.com/talks

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