Be the first to like this
As email marketing matures, smart marketers are going to lengths to build testing into their plans. They’re measuring engagement and revenue, testing offers, cadence, targeting, and a great deal more.In this session, you will learn how to start building a plan that puts the customer back at the heart of marketing through testing, using insight and analytics. Kim Barlow, Senior Strategic consultant at Responsys and Jenna Buddin, Web Analyst at JD Williams will share the great story around how they have taken testing even further through segmentation, propensity scoring, and a website visitor scoring model. You will also hear how JD Williams build deeper relationships with their mobile audience and use testing to drive success around shopping cart abandonment.