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THE WAY IT IS
6 THINGS EVERY
PROSPECTING EMAIL
SHOULD HAVEThe B2B buyer’s decision making process has changed from 5 years...
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6 Things Every Prospecting Email Should Have

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Even when it’s effective – and it CAN be – cold calling or cold emailing is disruptive and as a salesperson you always run the chance of turning a prospect off before they listen to your value proposition. Learn about the 6 things that an effective prospecting email should have.

Published in: Sales
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6 Things Every Prospecting Email Should Have

  1. 1. THE WAY IT IS 6 THINGS EVERY PROSPECTING EMAIL SHOULD HAVEThe B2B buyer’s decision making process has changed from 5 years ago and is now facing increasing influence from social media and online content consumption Sales organizations face the ongoing (and increasingly difficult) challenge of dealing with a more knowledgeable & social media savvy buyer It’s important for sales leadership to understand that social selling is no longer an option but a requirement. CONTENT LINK or CTA SOCIAL PRESENCE PROOF SOURCE or MORE INFO INTERACTION TRACKING PERSONALIZED CONTENT MARKET INSIGHT

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