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GO-JEK: Local Innovations

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Presentation about GO-JEK at the Polish Business Club gathering from September 7, 2017

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GO-JEK: Local Innovations

  1. 1. Think & Act Local Out-Innovating Global Competition #gojekinaja
  2. 2. 3 17,000 Islands 900 Langua ges 300 Ethnic Groups Largest Muslim Country Biggest Econom y in SEA Top 10 Economy By 2030
  3. 3. 4
  4. 4. 5 17.5 Million Vehicles 98% Private
  5. 5. 6 $5 Billion Per Year Lost
  6. 6. 7 A brief history of GO-JEK
  7. 7. 9
  8. 8. December 2014 600 Drivers 16,000 Customers
  9. 9. Jan 2015 Dec 2015 Apr 2016 Today
  10. 10. December 2016 250,000 Drivers 35 Million Downloads
  11. 11. 100MillionBookings Completed In first 14 months
  12. 12. 15MillionGO-FOOD Bookings In first 14 months
  13. 13. 250Thousand Drivers Registered
  14. 14. 5 Million KM Daily
  15. 15. 35MillionTotal Downloads
  16. 16. How GO-JEK Out-Innovates Giants
  17. 17. 1. Identify the REAL problem
  18. 18. Ride sharing in Indonesia App Based August 2014 - Cars 90 Markets $70B Valuation App Based June 2014 – Cars 6 Markets $3.4B Valuation App Based January 2015 - Bikes 1 Market $1.4B Valuation
  19. 19. OJEK A form of unlicensed public transport utilizing motorcycle taxis
  20. 20. Bike sharing in Indonesia Launch Bikes October 2010 Launch App January 2015 Enter Market June 2014 Launch Bikes July 2015 Enter Market August 2014 Launch Bikes April 2016
  21. 21. 2. Complementary Solutions
  22. 22. it’s not about getting somewhere, it’s about being able to live your life to the fullest extent
  23. 23. Your mission, should you choose to accept it, is to buy a couch with dad at IKEA and assemble it.
  24. 24. Multiple Product Expansion January 2015 Transport, Courier, Shopping, Food Delivery (May) January 2016 Transport, Logistics, Shopping, Food Delivery, Payments, Lifestyle, Ticketing June 2014 Transport November 2015 Transport, Courier May 2016 Transport, Courier, Food August 2014 Transport TBD Courier, Food Delivery
  25. 25. 3. How People Pay
  26. 26. 64% of Indonesians are “unbanked”
  27. 27. Credit Card Penetration: US: >100% (424M+ Credit Cards) Indonesia: <5% (9M Credit Cards)
  28. 28. Bank Transfer – 57% Cash On Delivery – 28% Credit Card – 7% Other – 8%
  29. 29. GO-PAY - Most Complete Ecosystem 45
  30. 30. GO-POINTS 46
  31. 31. Payments Ecosystem Cash Top Up – 17 Banks (mBanking, iBanking, ATM) Top Up - Driver GO-POINTS Loyalty Program – Jan 2017 Credit Card Cash GrabPay Credits – 1 Bank Partnership Grab Rewards – March 2017 Credit Card Cash – Feb 2016
  32. 32. 4. Single Focus
  33. 33. One Set of Regulations
  34. 34. Ride-sharing Reach One Country 50 Cities Six Countries 60+ Cities 81 Countries 500+ Cities
  35. 35. 5. Be Authentic
  36. 36. Ramadan
  37. 37. ”The Curtain” Launched June 2016 during Ramadan Covering GO-FOOD section when launch out of respect for Indonesians fasting
  38. 38. Tipping & Thank You Launched June 2016 during Ramadan Over $3Million in tips in 1 year Uber – no tipping, Thank You launched July 2016 Grab – no tipping, no Thank You
  39. 39. 5 Tips To Winning The Local Game 1. Identify the REAL problem 2. Look at complementary solutions 3. Complete the ecosystem 4. Maintain a single focus 5. Be authentic
  40. 40. Thank You @piotrj 61

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