Elizabeth, a young eco-conscious recycler, has too much clutter in her living space
and is too busy to deal with it.
Our recycling service is a convenient, door-to-door way to remove clutter that
makes her feel good about where her clutter is going and gives her value.
We’ll know we are successful when Elizabeth successfully requests a recycling
pickup and would do it again.
LOVE THIS AND WOULD USE IT
I LOVE THIS IDEA and I would totally use it all the time. It feels
very luxurious. Almost like a concierge to declutter your life and
do right by the things you are done with.
Thumbs up for the simplicity, the ease of use and the clean
Make the value prop really clear and fun up front, clean up the
submission process a bit and give people easy share tools to
spread the love.
Include a FAQ
I like that it is super simple, but I'm missing info to make me feel
like someone is definitely going to come get my stuff and when,
and that it's going to a place I trust.
I don't have time to go to housing works when it is open. I
don't have time to get to the post office when it is open to
drop off my electronics to get to gazelle. So I think it's key to
highlight the fact that you'll pick up whenever, or we can
leave something outside and it will get picked up.
Electronics are a really complicated subset that needs a real
solution. I have so many random electronics at home that i just
need to deal with and this seems like a much better solution. I
don't feel that way about jeans - I usually just drop those off at
It seems to me the psyche of your target are people like me.
They feel guilty about throwing stuff away, but are too busy
or lazy to take it to goodwill or Buffalo Exchange, so they have
a pile of old clothes, old electronics and things they think
could probably go to use somehow, but don’t want to deal
with figuring out how. Eventually they will freak out and
throw it all away, so you want to intervene before it reaches
Organize the page visually to be less cluttered.
My first impression was that I was going to give you all the junk
that I’m not sure I can recycle or not.
Generally easy, but i think there are some easy changes to
make it more user friendly…I just think the form needs a little
UX tweaking and clarity
People would use this! We got great feedback from people
we spoke to and fantastic conversion rates.
Electronics converted better than clothes. Larger electronics
like televisions converted the best.
People want to be able to upload multiple things in one go.
They don’t necessarily want to have to re-submit the form for
The second version of the form did not convert as well as the
initial prototype. We believe this was due to a few factors:
• Form was not as clear with the photo and description on
the same page and not broken out
• Form had required fields (which is necessary), which
makes the original results skew incorrectly up
The form’s conversion was still strong, but could be improved.
It is critical the form is as easy to use as possible.
It’s also helpful if people trust us. If we can get a few
testimonials or press articles, this will help convert.
This is an idea worth pursuing. We just need to give the
product more love from a branding & usability perspective.
The high conversion rates on ad units + the prototype all
signal that there appears to be demand for this service.
Hone in on an initial brand direction with a lean branding
Finalize the user experience with higher fidelity designs and
Build the initial product (either a web or mobile app) and get it
out into the world. Schedule pick-ups manually.