CURB YOUR CLUTTER
November 2015
#MakeItBetter
CLOSED LOOP FUND
#MakeItBetter
WHAT’S INSIDE
#MakeItBetter
Kick-off
Landing Page
Prototype v1
Prototype v2
Initial Feedback
What We Learned...
KICK-OFF
#MakeItBetter
#MakeItBetter
KICK-OFF
#MakeItBetter
KICK-OFF
#MakeItBetter
KICK-OFF
#MakeItBetter
#MakeItBetter
#MakeItBetter
LEAN CANVAS
#MakeItBetter
HYPOTHESIS STATEMENT
Elizabeth, a young eco-conscious recycler, has too much clutter in her living space
and...
LANDING PAGE
#MakeItBetter
#MakeItBetter
#MakeItBetter
#MakeItBetter
#MakeItBetter
EXPERIMENTAL ADS
#MakeItBetter
EXPERIMENTAL ADS
#MakeItBetter
INITIAL RESULTS
PROTOTYPE V1
#MakeItBetter
#MakeItBetter
SKETCHES
#MakeItBetter
SKETCHES
#MakeItBetter
PROTOTYPE
#MakeItBetter
PROTOTYPE
#MakeItBetter
PROTOTYPE RESULTS
#MakeItBetter
PROTOTYPE V2
#MakeItBetter
PROTOTYPE
#MakeItBetter
PROTOTYPE
#MakeItBetter
PROTOTYPE
#MakeItBetter
PROTOTYPE RESULTS
#MakeItBetter
FEEDBACK
#MakeItBetter
LOVE THIS AND WOULD USE IT
!
I LOVE THIS IDEA and I would totally use it all the time. It feels
very luxurio...
#MakeItBetter
Make the value prop really clear and fun up front, clean up the
submission process a bit and give people eas...
#MakeItBetter
I don't have time to go to housing works when it is open. I
don't have time to get to the post office when i...
#MakeItBetter
Electronics are a really complicated subset that needs a real
solution. I have so many random electronics at...
#MakeItBetter
It seems to me the psyche of your target are people like me.
They feel guilty about throwing stuff away, but...
#MakeItBetter
Organize the page visually to be less cluttered.
!
My first impression was that I was going to give you all ...
#MakeItBetter
LEARNINGS
#MakeItBetter
People would use this! We got great feedback from people
we spoke to and fantastic conversion rates.
!
Elect...
#MakeItBetter
The second version of the form did not convert as well as the
initial prototype. We believe this was due to ...
#MakeItBetter
It is critical the form is as easy to use as possible.
!
It’s also helpful if people trust us. If we can get...
#MakeItBetter
NEXT STEPS
#MakeItBetter
Hone in on an initial brand direction with a lean branding
sprint.
!
Finalize the user experience with highe...
THANKS!
#MakeItBetter
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Curb Your Clutter Concept Validation

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Findings from a 1-week sprint we ran to validate the concept of an electronic and textile recycling service.

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Curb Your Clutter Concept Validation

  1. 1. CURB YOUR CLUTTER November 2015 #MakeItBetter CLOSED LOOP FUND
  2. 2. #MakeItBetter WHAT’S INSIDE #MakeItBetter Kick-off Landing Page Prototype v1 Prototype v2 Initial Feedback What We Learned Next Steps
  3. 3. KICK-OFF #MakeItBetter
  4. 4. #MakeItBetter KICK-OFF
  5. 5. #MakeItBetter KICK-OFF
  6. 6. #MakeItBetter KICK-OFF
  7. 7. #MakeItBetter
  8. 8. #MakeItBetter
  9. 9. #MakeItBetter LEAN CANVAS
  10. 10. #MakeItBetter HYPOTHESIS STATEMENT Elizabeth, a young eco-conscious recycler, has too much clutter in her living space and is too busy to deal with it. ! Our recycling service is a convenient, door-to-door way to remove clutter that makes her feel good about where her clutter is going and gives her value. ! We’ll know we are successful when Elizabeth successfully requests a recycling pickup and would do it again.
  11. 11. LANDING PAGE #MakeItBetter
  12. 12. #MakeItBetter
  13. 13. #MakeItBetter
  14. 14. #MakeItBetter
  15. 15. #MakeItBetter EXPERIMENTAL ADS
  16. 16. #MakeItBetter EXPERIMENTAL ADS
  17. 17. #MakeItBetter INITIAL RESULTS
  18. 18. PROTOTYPE V1 #MakeItBetter
  19. 19. #MakeItBetter SKETCHES
  20. 20. #MakeItBetter SKETCHES
  21. 21. #MakeItBetter PROTOTYPE
  22. 22. #MakeItBetter PROTOTYPE
  23. 23. #MakeItBetter PROTOTYPE RESULTS
  24. 24. #MakeItBetter PROTOTYPE V2
  25. 25. #MakeItBetter PROTOTYPE
  26. 26. #MakeItBetter PROTOTYPE
  27. 27. #MakeItBetter PROTOTYPE
  28. 28. #MakeItBetter PROTOTYPE RESULTS
  29. 29. #MakeItBetter FEEDBACK
  30. 30. #MakeItBetter LOVE THIS AND WOULD USE IT ! I LOVE THIS IDEA and I would totally use it all the time. It feels very luxurious. Almost like a concierge to declutter your life and do right by the things you are done with. ! Thumbs up for the simplicity, the ease of use and the clean design.
  31. 31. #MakeItBetter Make the value prop really clear and fun up front, clean up the submission process a bit and give people easy share tools to spread the love. ! Include a FAQ ! I like that it is super simple, but I'm missing info to make me feel like someone is definitely going to come get my stuff and when, and that it's going to a place I trust.
  32. 32. #MakeItBetter I don't have time to go to housing works when it is open. I don't have time to get to the post office when it is open to drop off my electronics to get to gazelle. So I think it's key to highlight the fact that you'll pick up whenever, or we can leave something outside and it will get picked up.
  33. 33. #MakeItBetter Electronics are a really complicated subset that needs a real solution. I have so many random electronics at home that i just need to deal with and this seems like a much better solution. I don't feel that way about jeans - I usually just drop those off at housing works.
  34. 34. #MakeItBetter It seems to me the psyche of your target are people like me. They feel guilty about throwing stuff away, but are too busy or lazy to take it to goodwill or Buffalo Exchange, so they have a pile of old clothes, old electronics and things they think could probably go to use somehow, but don’t want to deal with figuring out how. Eventually they will freak out and throw it all away, so you want to intervene before it reaches critical mass
  35. 35. #MakeItBetter Organize the page visually to be less cluttered. ! My first impression was that I was going to give you all the junk that I’m not sure I can recycle or not. ! Generally easy, but i think there are some easy changes to make it more user friendly…I just think the form needs a little UX tweaking and clarity
  36. 36. #MakeItBetter LEARNINGS
  37. 37. #MakeItBetter People would use this! We got great feedback from people we spoke to and fantastic conversion rates. ! Electronics converted better than clothes. Larger electronics like televisions converted the best. ! People want to be able to upload multiple things in one go. They don’t necessarily want to have to re-submit the form for each item
  38. 38. #MakeItBetter The second version of the form did not convert as well as the initial prototype. We believe this was due to a few factors: ! • Form was not as clear with the photo and description on the same page and not broken out • Form had required fields (which is necessary), which makes the original results skew incorrectly up ! The form’s conversion was still strong, but could be improved.
  39. 39. #MakeItBetter It is critical the form is as easy to use as possible. ! It’s also helpful if people trust us. If we can get a few testimonials or press articles, this will help convert. ! This is an idea worth pursuing. We just need to give the product more love from a branding & usability perspective. The high conversion rates on ad units + the prototype all signal that there appears to be demand for this service.
  40. 40. #MakeItBetter NEXT STEPS
  41. 41. #MakeItBetter Hone in on an initial brand direction with a lean branding sprint. ! Finalize the user experience with higher fidelity designs and usability tests. ! Build the initial product (either a web or mobile app) and get it out into the world. Schedule pick-ups manually.
  42. 42. THANKS! #MakeItBetter

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