Sarah Mount: Who am I - Building Effective Brand Storytelling
Enabling education organisations,
institutions & professionals
to define, design & deliver
Who Am I?
• What is Brand
• Who are we?
• Brand Storytelling
• Benefits marketing
What is ‘Brand Marketing’?
A company’s brand represents their market
identity—who they are, what/why they do,
what kind of quality they provide & their
reputation for trustworthiness
ELT Industry in the UK
Products Experience Brand
The Power of
When marketing storytelling is done
• Clearly establishes what your
brand is all about – its purpose,
core values, and mission.
• Offers the client more than just a
product or service, but rather an
experience that they can become
• Makes a connection with your
audience - stories are a powerful
tool in human communication.
From needs analysis, through project
visioning, design and implementation, to
monitoring and evaluation, we work
closely with clients to ensure our
approach is targeted and respects the
multiple demands of specific contexts. We
do not believe in a ‘one size fits all’
A written declaration of an
organization's core purpose and focus
that normally remains unchanged over
I create (what you
do) so that (your
• Honesty – The story has to
ring true with the audience.
• Transparency - Weave your
brand ‘core values’ into your
story to engage your
• Make your audience the
Forbes Magazine (2013/2016)