SlideShare a Scribd company logo
1 of 8
Download to read offline
1Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
Whether you’re an aspiring entrepreneur, blogger or small business owner, maintaining a website is a must in today’s society.
But walking blindly into the world of site creation can be a bit daunting. Fortunately, we’ve got you covered. Fill out this worksheet
ahead of time to easily lay the groundwork for building a website.
Identify business goals
What do you want your website to accomplish? Is it strictly informational, or are you selling products? Are you looking to increase engagement with customers,
boost website traffic, or bolster year-end profits? Answer the following questions to establish your business goals and how they’ll affect your audience.
What kind of site will you build? (i.e., informational, eCommerce, etc.)
_______________________________________________________________________________________________________________________________
What is your primary objective? (i.e., sell products, build authority, etc.)
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
How will you accomplish that objective? (i.e., create product pages, run a blog, etc.)
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
2Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
Determine your audience
When it comes to establishing an online presence, casting a wide net does little to help with traffic. Think about your ideal customer and how you’re going
to target them.
Who is your ideal customer? (i.e., women in their 20s)
_______________________________________________________________________________________________________________________________
Where does your ideal customer live? (i.e., Chicago)
_______________________________________________________________________________________________________________________________
What kind of tone/language are you going to use? (i.e., humorous, professional, etc.)
_______________________________________________________________________________________________________________________________
What do you want your customers to do when they land on your site? (i.e., purchase a product)
_______________________________________________________________________________________________________________________________
3Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
Define your unique selling proposition
Now that you’ve determined your goals and solidified your target audience, you can use that information to create a unique selling proposition to entice visitors
to act — whether that means purchasing a product, signing up for your newsletter, sharing on social media, and more.
Consider your customers’ motives. Why are they visiting your site? What pain point are you solving for? List possible solutions here.
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
Take note of your competitors. What are they doing right? Wrong? What would you do differently to bring customers to your door instead of theirs?
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
4Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
What strengths do you bring to the table? List your skills as an entrepreneur/blogger/business owner. You’ll want to use this information to create
unique and compelling calls-to-action.
_______________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________
Pro tip: Remember, unique selling propositions aren’t specific to eCommerce sites. If you’re a blogger, you’re likely “selling” information and want to
establish yourself as a thought leader. The above questions still apply — what are you doing to do to set yourself apart from the crowd?
Secure a domain name
When it comes to picking a domain, simpler is better. You want it to represent your brand, but not be too difficult to remember. Guidelines for a good
domain include:
Easy to spell
Easy to remember
Short
Contains keywords
Targets your location
Avoids hyphens and numbers
Specific to your brand
For more in-depth tips on choosing a domain name, check out this article. Then, head over to GoDaddy to register your domain.
Website address__________________________________________________________________________________________________________
5Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
Pick a platform
With all your business information laid out and a domain in hand, it’s time to take a closer look at web design. Before you rush off to purchase the first platform in
sight, consider the following:
Do you want to interact with customers?	 	 Yes	 	 No	 	 I don’t know
Do you want to blog?	 	Yes	 	No	 	 I don’t know
Do you want to collect visitor information?	 	Yes	 	No	 	 I don’t know
Do you want to sell products or services?	 	Yes	 	No	 	 I don’t know
If so, will you accept electronic payment?	 	Yes	 	No	 	 I don’t know
Will you use a calendar or schedule appointments?	 	Yes	 	No	 	 I don’t know
Do you want to track inventory and shipping?	 	Yes	 	No	 	 I don’t know
Do you want total control over the site’s code?	 	Yes	 	No	 	 I don’t know
Do you prefer an easy-to-use builder?	 	Yes	 	No	 	 I don’t know
Are you going to hire a professional?	 	Yes	 	No	 	 I don’t know
Are you going to design on your own?	 	Yes	 	No	 	 I don’t know
These answers will help you determine the type of platform you need. If you find that you’re looking for more complicated asks, such as incorporating a blog or
overseeing back-end code, then you’ll likely need a content management system (CMS) like WordPress. If you prefer simpler, non-technical sites with little to no
learning curve, then a site builder might be in your best interest.
We recommend one of two options:
GoDaddy WordPress Websites. With thousands of plugins, widgets and themes, total customization is at your fingertips. Bonus, you don’t even have to learn
how to code. Our Quick Start Wizard makes building a site fast and easy — no coding or CSS knowledge required. It’s the perfect option for a more robust site,
and there is plenty of documentation if you ever need help (or if you’re not hiring a designer.)
6Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
GoDaddy GoCentral Website Builder. If you’re short on time (or money) or simply don’t want to add “web design” to your already overflowing plate of tasks,
a site builder might be your best option. GoCentral Website Builder is cost-effective, doesn’t require technical know-how, and is incredibly easy to use. With
its swipe-to-style interface, hundreds of industry-specific themes, professionally selected photos and more, you’ll have everything you need to build a site — in
under an hour. Best part? You can try it first for free.
Once you’ve determined the type of platform you’re going to use, it’s time to research design elements.
Research design elements
Whether you elect to hire a professional or take on site building yourself, there are certain design elements you’ll want to consider. Successful websites
typically incorporate:
	 Easy-to-follow navigation
	 Seamless path for purchase (eCommerce)
	 Clean design and layout
	 Strong CTAs
	 Compelling text and images
	 Easy social sharing
	 Prominent customer testimonials
Always ask yourself — is my site easy to use? Does it solve for the pain points my customers are having? Is it engaging, clean and relevant? If you can answer
“yes” to all of these, then you’re on the right track.
Take a look at your competitors’ sites to see what they’re doing. What do you like? What don’t you like? List your thoughts here.
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________ 	
_______________________________________________________________________________________________________________________________
7Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
Note any colors, fonts or layouts you’d like to use for your site. (Hint: if you have a logo, your colors should match.)
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
Pro tip: Creating a website from scratch doesn’t have to be hard. Check out our eBook, “How to start a website from A to Z,” to learn more.
Create content ahead of time
It pays to plan ahead with content. The best place to start is with your business’s story. Why are you starting this online venture? Was there a moment or event
that sparked your desire to bring your idea to the web? Take a moment to jot down your thoughts.
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
_______________________________________________________________________________________________________________________________
8Build a website in under an hour with GoDaddy GoCentral. Planning your website
Worksheet: Planning your website
You’ll want to incorporate your business story into your website, on either your Home or About Us page. For a standard website, you should have content
prepped for five key pages:
	Home
	 About Us
	 Products/Services
	 Testimonials
	Contact
You’ll want to incorporate relevant images and compelling text that inspires your readers to act. If you’re not sure where to start, check out our content creation
worksheet for an in-depth look at creating content across all five pages of your site.
Start building
With all of your materials compiled, you’re ready to start building. Either hand off your goods to a designer, or take a crack at creating your own website.
Since you’ve already done the necessary groundwork, you should be well on your way to establishing a solid online presence.

More Related Content

More from GoDaddy

Contenido web
Contenido webContenido web
Contenido webGoDaddy
 
GoDaddy Guide to cPanel and WordPress
GoDaddy Guide to cPanel and WordPressGoDaddy Guide to cPanel and WordPress
GoDaddy Guide to cPanel and WordPressGoDaddy
 
Seo técnico para WordPress | GoDaddy España
Seo técnico para WordPress | GoDaddy EspañaSeo técnico para WordPress | GoDaddy España
Seo técnico para WordPress | GoDaddy EspañaGoDaddy
 
GoDaddy'den cPanel ve WordPress Rehberi
GoDaddy'den cPanel ve WordPress RehberiGoDaddy'den cPanel ve WordPress Rehberi
GoDaddy'den cPanel ve WordPress RehberiGoDaddy
 
Primeros pasos y mejoras al instalar WordPress - GoDaddy
Primeros pasos y mejoras al instalar WordPress - GoDaddyPrimeros pasos y mejoras al instalar WordPress - GoDaddy
Primeros pasos y mejoras al instalar WordPress - GoDaddyGoDaddy
 
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018GoDaddy
 
Future Of Work, Blakei at MIT Media Lab
Future Of Work, Blakei at MIT Media LabFuture Of Work, Blakei at MIT Media Lab
Future Of Work, Blakei at MIT Media LabGoDaddy
 

More from GoDaddy (7)

Contenido web
Contenido webContenido web
Contenido web
 
GoDaddy Guide to cPanel and WordPress
GoDaddy Guide to cPanel and WordPressGoDaddy Guide to cPanel and WordPress
GoDaddy Guide to cPanel and WordPress
 
Seo técnico para WordPress | GoDaddy España
Seo técnico para WordPress | GoDaddy EspañaSeo técnico para WordPress | GoDaddy España
Seo técnico para WordPress | GoDaddy España
 
GoDaddy'den cPanel ve WordPress Rehberi
GoDaddy'den cPanel ve WordPress RehberiGoDaddy'den cPanel ve WordPress Rehberi
GoDaddy'den cPanel ve WordPress Rehberi
 
Primeros pasos y mejoras al instalar WordPress - GoDaddy
Primeros pasos y mejoras al instalar WordPress - GoDaddyPrimeros pasos y mejoras al instalar WordPress - GoDaddy
Primeros pasos y mejoras al instalar WordPress - GoDaddy
 
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018
Starte-einen-wordpress-wartungsservice-mit-godaddy-pro-2018
 
Future Of Work, Blakei at MIT Media Lab
Future Of Work, Blakei at MIT Media LabFuture Of Work, Blakei at MIT Media Lab
Future Of Work, Blakei at MIT Media Lab
 

Recently uploaded

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 

Recently uploaded (20)

Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 

Planning Your Website

  • 1. 1Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website Whether you’re an aspiring entrepreneur, blogger or small business owner, maintaining a website is a must in today’s society. But walking blindly into the world of site creation can be a bit daunting. Fortunately, we’ve got you covered. Fill out this worksheet ahead of time to easily lay the groundwork for building a website. Identify business goals What do you want your website to accomplish? Is it strictly informational, or are you selling products? Are you looking to increase engagement with customers, boost website traffic, or bolster year-end profits? Answer the following questions to establish your business goals and how they’ll affect your audience. What kind of site will you build? (i.e., informational, eCommerce, etc.) _______________________________________________________________________________________________________________________________ What is your primary objective? (i.e., sell products, build authority, etc.) _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ How will you accomplish that objective? (i.e., create product pages, run a blog, etc.) _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________
  • 2. 2Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website Determine your audience When it comes to establishing an online presence, casting a wide net does little to help with traffic. Think about your ideal customer and how you’re going to target them. Who is your ideal customer? (i.e., women in their 20s) _______________________________________________________________________________________________________________________________ Where does your ideal customer live? (i.e., Chicago) _______________________________________________________________________________________________________________________________ What kind of tone/language are you going to use? (i.e., humorous, professional, etc.) _______________________________________________________________________________________________________________________________ What do you want your customers to do when they land on your site? (i.e., purchase a product) _______________________________________________________________________________________________________________________________
  • 3. 3Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website Define your unique selling proposition Now that you’ve determined your goals and solidified your target audience, you can use that information to create a unique selling proposition to entice visitors to act — whether that means purchasing a product, signing up for your newsletter, sharing on social media, and more. Consider your customers’ motives. Why are they visiting your site? What pain point are you solving for? List possible solutions here. _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ Take note of your competitors. What are they doing right? Wrong? What would you do differently to bring customers to your door instead of theirs? _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________
  • 4. 4Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website What strengths do you bring to the table? List your skills as an entrepreneur/blogger/business owner. You’ll want to use this information to create unique and compelling calls-to-action. _______________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________ Pro tip: Remember, unique selling propositions aren’t specific to eCommerce sites. If you’re a blogger, you’re likely “selling” information and want to establish yourself as a thought leader. The above questions still apply — what are you doing to do to set yourself apart from the crowd? Secure a domain name When it comes to picking a domain, simpler is better. You want it to represent your brand, but not be too difficult to remember. Guidelines for a good domain include: Easy to spell Easy to remember Short Contains keywords Targets your location Avoids hyphens and numbers Specific to your brand For more in-depth tips on choosing a domain name, check out this article. Then, head over to GoDaddy to register your domain. Website address__________________________________________________________________________________________________________
  • 5. 5Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website Pick a platform With all your business information laid out and a domain in hand, it’s time to take a closer look at web design. Before you rush off to purchase the first platform in sight, consider the following: Do you want to interact with customers? Yes No I don’t know Do you want to blog? Yes No I don’t know Do you want to collect visitor information? Yes No I don’t know Do you want to sell products or services? Yes No I don’t know If so, will you accept electronic payment? Yes No I don’t know Will you use a calendar or schedule appointments? Yes No I don’t know Do you want to track inventory and shipping? Yes No I don’t know Do you want total control over the site’s code? Yes No I don’t know Do you prefer an easy-to-use builder? Yes No I don’t know Are you going to hire a professional? Yes No I don’t know Are you going to design on your own? Yes No I don’t know These answers will help you determine the type of platform you need. If you find that you’re looking for more complicated asks, such as incorporating a blog or overseeing back-end code, then you’ll likely need a content management system (CMS) like WordPress. If you prefer simpler, non-technical sites with little to no learning curve, then a site builder might be in your best interest. We recommend one of two options: GoDaddy WordPress Websites. With thousands of plugins, widgets and themes, total customization is at your fingertips. Bonus, you don’t even have to learn how to code. Our Quick Start Wizard makes building a site fast and easy — no coding or CSS knowledge required. It’s the perfect option for a more robust site, and there is plenty of documentation if you ever need help (or if you’re not hiring a designer.)
  • 6. 6Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website GoDaddy GoCentral Website Builder. If you’re short on time (or money) or simply don’t want to add “web design” to your already overflowing plate of tasks, a site builder might be your best option. GoCentral Website Builder is cost-effective, doesn’t require technical know-how, and is incredibly easy to use. With its swipe-to-style interface, hundreds of industry-specific themes, professionally selected photos and more, you’ll have everything you need to build a site — in under an hour. Best part? You can try it first for free. Once you’ve determined the type of platform you’re going to use, it’s time to research design elements. Research design elements Whether you elect to hire a professional or take on site building yourself, there are certain design elements you’ll want to consider. Successful websites typically incorporate: Easy-to-follow navigation Seamless path for purchase (eCommerce) Clean design and layout Strong CTAs Compelling text and images Easy social sharing Prominent customer testimonials Always ask yourself — is my site easy to use? Does it solve for the pain points my customers are having? Is it engaging, clean and relevant? If you can answer “yes” to all of these, then you’re on the right track. Take a look at your competitors’ sites to see what they’re doing. What do you like? What don’t you like? List your thoughts here. _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________
  • 7. 7Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website Note any colors, fonts or layouts you’d like to use for your site. (Hint: if you have a logo, your colors should match.) _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ Pro tip: Creating a website from scratch doesn’t have to be hard. Check out our eBook, “How to start a website from A to Z,” to learn more. Create content ahead of time It pays to plan ahead with content. The best place to start is with your business’s story. Why are you starting this online venture? Was there a moment or event that sparked your desire to bring your idea to the web? Take a moment to jot down your thoughts. _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________
  • 8. 8Build a website in under an hour with GoDaddy GoCentral. Planning your website Worksheet: Planning your website You’ll want to incorporate your business story into your website, on either your Home or About Us page. For a standard website, you should have content prepped for five key pages: Home About Us Products/Services Testimonials Contact You’ll want to incorporate relevant images and compelling text that inspires your readers to act. If you’re not sure where to start, check out our content creation worksheet for an in-depth look at creating content across all five pages of your site. Start building With all of your materials compiled, you’re ready to start building. Either hand off your goods to a designer, or take a crack at creating your own website. Since you’ve already done the necessary groundwork, you should be well on your way to establishing a solid online presence.