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Confidential
ConfidentialConfidenti
al
Using Social Media as a PR Tool
@david_white90
Confidential
Confidential
Confidential
@david_white90@david_white90
1 0 minutes and counting … . .
Confidential
Confidential
In the next 10 minutes…
180,550
Tinder swipes
120,540
Gallons of wine are
drunk
23 Million
Googl...
Confidential
Confidential
If that can happen I can show you…
How social
media is
impacting
your PR
How Social
media can
he...
Confidential
Confidential
Confidential
@david_white90@david_white90
R e a d y ? L e t s g o … .
Confidential
Confidential
Lets start with…
How social
media is
impacting
your PR
Confidential
Confidential@david_white90
Social is already impacting your link building
Confidential
Confidential
Confidential
@david_white90Source: https://conversationprism.com/
Social is much bigger than Fac...
Confidential
Confidential
Confidential
@david_white90Source: https://www.gizmodo.com.au/2018/04/would-you-pay-13-a-month-f...
Confidential
Confidential
Let’s move onto:
How Social
media can
help you
build a
campaign
Confidential
Confidential@david_white90
Look for content around your subject
Confidential
Confidential@david_white90
Then we need to find out what content gains links!
Export results into
an excel
Re...
Confidential
Confidential
Confidential
@david_white90@david_white90
Social m e dia t hinks of ide as and giv e s you t he ...
Confidential
Confidential@david_white90
Social listening thinks of the campaign ideas for us!
Confidential
Confidential@david_white90
We find out the likes, dislikes of our audience whilst also finding influencers
wh...
Confidential
Confidential
Confidential
@david_white90@david_white90
The re are fre e social t ool s (bu t t he y are not a...
Confidential
Confidential@david_white90
Confidential
Confidential
Finally….
How social
media can
help your
media
outreach
Confidential
Confidential@david_white90
Confidential
Confidential
Thank you
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David White - Using Social Media To Build Better Campaigns and Better Links

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Learn Inbound 2019 - David White slides

"Using Social Media To Build Better Campaigns and Better Links"

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David White - Using Social Media To Build Better Campaigns and Better Links

  1. 1. Confidential ConfidentialConfidenti al Using Social Media as a PR Tool @david_white90
  2. 2. Confidential Confidential Confidential @david_white90@david_white90 1 0 minutes and counting … . .
  3. 3. Confidential Confidential In the next 10 minutes… 180,550 Tinder swipes 120,540 Gallons of wine are drunk 23 Million Google search's
  4. 4. Confidential Confidential If that can happen I can show you… How social media is impacting your PR How Social media can help you build a campaign How social media can help your media outreach
  5. 5. Confidential Confidential Confidential @david_white90@david_white90 R e a d y ? L e t s g o … .
  6. 6. Confidential Confidential Lets start with… How social media is impacting your PR
  7. 7. Confidential Confidential@david_white90 Social is already impacting your link building
  8. 8. Confidential Confidential Confidential @david_white90Source: https://conversationprism.com/ Social is much bigger than Facebook and Twitter.
  9. 9. Confidential Confidential Confidential @david_white90Source: https://www.gizmodo.com.au/2018/04/would-you-pay-13-a-month-for-apple-news/ @david_white90 “ Appl e N e ws has generat ed hal f of Vox.com ’ s dail y t raffic at t im e s ”
  10. 10. Confidential Confidential Let’s move onto: How Social media can help you build a campaign
  11. 11. Confidential Confidential@david_white90 Look for content around your subject
  12. 12. Confidential Confidential@david_white90 Then we need to find out what content gains links! Export results into an excel Remove URL’s with no links Create a pivot table Find the values of each content type
  13. 13. Confidential Confidential Confidential @david_white90@david_white90 Social m e dia t hinks of ide as and giv e s you t he dat a for fre e !
  14. 14. Confidential Confidential@david_white90 Social listening thinks of the campaign ideas for us!
  15. 15. Confidential Confidential@david_white90 We find out the likes, dislikes of our audience whilst also finding influencers who will help our campaigns
  16. 16. Confidential Confidential Confidential @david_white90@david_white90 The re are fre e social t ool s (bu t t he y are not as de t ail e d)
  17. 17. Confidential Confidential@david_white90
  18. 18. Confidential Confidential Finally…. How social media can help your media outreach
  19. 19. Confidential Confidential@david_white90
  20. 20. Confidential Confidential Thank you

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