YOUR LOW COST FRANCHISING OPPORTUNITY
FROM THE LEADING WELLNESS FRANCHISE IN RUSSIA
mars t® anB dUL eﬀC eS
Olympic champion in ﬁgure ska ng
Russian school of ﬁgure ska ng is among the very best in the world. This
is why we invited Olympic Ska ng Champion and very happy mother of
two children Ms Elena Berezhnaya to join our health club, and see
whether our equipment range in conjunc on with our SMART training
system could deliver the results. Elena was so impressed with the
outcome, she became our brand ambassador. Today Elena con nues to
a end TONUS CLUB regularly; she o en oﬀers valuable
recommenda ons to our team on the further improvements
TRUSTED AND ENDORSED
BY THE OLYMPIC CHAMPION
A WORD FROM OUR CO-FOUNDERS
Now is the best me to start your own business. Not just any business, but the healthiest one on the planet. Back in 2002 we
decided to introduce en rely new concept to the well-established ﬁtness industry, and so we opened the very ﬁrst TONUS CLUB
Ourinnova vefranchisingconceptisbasedonextremelysuccessfuland me-provenbusinessmodel.
A growing number of women are keen to lose weight and get ﬁt, but simply feel too in midated by the prospect of joining a
conven onal gym or health club. Each TONUS CLUB is essen ally a bou que wellness studio, providing comprehensive, stress-
free solu on for a woman of any age, regardless of her current ﬁtness level. Over the past 10 years, nearly 1 000000 women
residing in 9 diﬀerent countries have had the opportunity to experience TONUS CLUB. Together with our esteemed business
We are very proud that today, 14 years since the incep on, TONUS CLUB has the biggest network of women-only health clubs
opera ng in Russia. Holding #1 posi on is always challenging in a compe ve market, but we discovered and perfected truly
unique format, where any woman can actually enjoy the me she spends at the health club achieving her personal goals,
Elena Korostyleva and Irina Chirva
TONUS CLUB CO-FOUNDERS
BOARD MEMBERS OF RUSSIAN FRANCHISE ASSOCIATION
TONUS CLUB is the ﬁrst of its kind
and the ONLY health club for
women oﬀering strictly individual
training system based on science
Innova ve Health Club format, that
is 7 mes more eﬀec ve than your
standard ﬁtness rou ne
Year a er year TONUS CLUB
franchise is being listed among
Top-3 most popular franchising
concepts in Russia.
60% of women who followed our
‘SMART- training’ process were able to
reach their personal objec ves within
the ﬁrst 3 months.
TONUS CLUB® FRANCHISING: “WE ARE NOT LIKE OTHERS”
TONUS CLUB is about relaxed
and enjoyable atmosphere
normally associated with a
bou que wellness studio or a day
spa, therefore we were able to
unlock new demand from women
who had never before considering
"joining the gym"
Our gentle exercise solu on is speciﬁcally designed
to accommodate every woman at any age. This
allows you to increase your target market to include
the 40+ women, which is one of Europe’s largest
and fastest growing niche segment
MAKES US DIFFERENT?
Other ﬁtness clubs with their much adver sed 30 minutes workout sessions
are mainly focused on the needs of extremely busy women. Our priori es are
very diﬀerent. On the average, our ladies spend 1,5 to 2 hours at TONUS CLUB
- no wonder nearly 70% of them renew their ini al membership. Why?
Because they enjoy it!
Very rarely woman’s individual characteris cs, personal objec ves, special
needs and age factor are taken into considera on by a ﬁtness club, unless you
hire a personal trainer. “SMART” training system combines the proven
eﬀec veness of the toning table exercise with vacuum and compression
therapy delivering revolu onary, highly eﬀec ve body-sculp ng solu on.
Depending on the type of objec ve our Club member wishes to achieve, this
fully automated system may also prescribe other elements, such as far infrared
body wrapping, roller massage exercise machinery or any other stress-free
equipment available at your TONUS CLUB studio.
As the propor on and number of ‘ me-rich and cash-rich’ customers rises,
sooner or later ﬁtness industry is going to capitalise on the opportuni es this
will provide. At TONUS CLUB we are already ahead of the game, being the
only European franchising concept in ﬁtness, that is speciﬁcally targe ng 50+
THE AVERAGE SIZE OF TONUS CLUB STUDIO IS 180 SQ.M.
OUR LAYOUT IS DESIGNED TO PRODUCE RESULTS
ENJOYABLE. SMART. EFFECTIVE
Proven, me-testedequipmentrangedeliveringcomprehensivesolu onguaranteedtobeneﬁt awomanofanyage
TONUS CLUB GUARANTEES A GOOD SHAPE!
Before A er
TONUS CLUB helped me to change completely! Now I am in a good shape and more self-assured.
I got over my fears and achieved the main goal – healthy and beau ful body!
TONUS CLUB® FRANCHISING.
AND IT’S WORKING.
We’ve got everything you need.
And we share.
With every new TONUS CLUB owner
we share everything we’ve learned, all
the challenges we had to overcome, all
the valuable ideas that helped our
partners to succeed.
Over the past 10 year, as our network
con nued to expand, we’ve
accumulated the knowledge and
exper se to perfect our business model
to the point, where we can guide you
all the way through your business
Assistance with loca on selec on
Detailed review of the premises by our
Two-stage training process for
proprietors and staﬀ
Personal start-up manager
Help with design and equipment
Step by step Pre-Opening plan
developed and implemented
Individual marke ng plan for your
Personal manager from Support Team
Con nuous training and workshops
1. What are the size requirements for a TONUS CLUB studio?
A typical TONUS CLUB studio is ranging 120 to 250 sq. meters in size.
2. Do you oﬀer training?
Our Training Academy has been working for over 10 years, to provide constant support and exper se to Club owners, Club managers and staﬀ. Our
dedicated start-up manager is always working side-by-side with every new franchise, especially during the pre-opening phases , while our marke ng experts
are assis ng in drawing up most eﬀec ve marke ng strategy suited for your par cular loca on.
3. Do I need to have prior experience in ﬁtness/wellness industry to become a franchisee?
No. Many TONUS CLUB owners have no prior experience in business whatsoever. As we measure our performance by your results, we assist you with each
step along the way – from loca on selec on to staﬀ hiring and training.
4. What are the ongoing royalty fees a franchisee must pay?
Based on our experience, we know that your income level is going to rise, so our Royalty amount is ﬁxed once and for all in our Franchising Agreement. That
means you can plan be er without worrying that royalty fees are increased alongside with your proﬁt margins.
5. What is my earning poten al with TONUS CLUB?
There are many factors aﬀec ng any Health Club’s ability to generate healthy income. Loca on, opera ng costs, ﬁnancing terms, your entrepreneurial skills
and talents. Another important factor is the level of your personal involvement in managing the business as well as the corresponding sales process.
Competency level of your staﬀ, their sales and communica on skills can also play important role in ge ng the most out of your TONUS CLUB studio. On the
average, our franchisees are earning 70€-100€ from each sq. meter
TONUS-CLUB® Orenburg demonstrates good stability. 175
There is no magic in the success of the club: I just took note of
Plus I had a very strong desire to implement the project. I
believed, and s ll believe with all my heart that the system we
TONUS-CLUB® Novorossiysk - one of the ﬁrst clubs in the chain
(running since 2009). During this me the club has acquired a
suﬃciently large customer base and deserved a good
The success of the club depends on the staﬀ. Employees in
Novorossiysk work with enthusiasm. Women recommend us to
The brand is well known in Russia, so everyone who works in
Julia Potsipko - one of the most ac ve franchisees in our
To achieve such success in business I certainly had to learn a lot
and to work hard. But when you develop within a large chain, a
I like my job and the fact that it brings not only opportunity to
ﬁrst franchisee in the city. Two clubs were open on "St.
I like democra c character of a format of the TONUS-CLUB®.
This club is suitable for every woman. I decided to open club
despite the lack of experience in a «services sector».Many
inhabitants of the area visited the opening ceremony. To my
astonishment, we were supported by clients of TONUS-CLUB®
SAVE UP TO 5100 EUR ON FRANCHISE FEE
Learn more on www.tonusclub.net
Call: +79817438955 (WhatsApp, VIBER),
Skype: TONUS CLUB HEAD OFFICE