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Tweens,
Teens, and
Public
Media:
The Missing
Middle
Audience
From the
“vast
wasteland”
…
… a powerful
experiment
to leverage the
strengths of
public media
for children’s
learning
Why tweens and
teens?
These years are critical for identify
formation, independence, and
decisions about interests,
relationships, and more
Why tweens and
teens?
Unlike younger audiences,
youth in this age range
tend to be “overserved by
media” yet “underserved
with content that matters”
More than previous
generations, Gen Z is
…
... racially and ethnically diverse
... on a path to higher education
... likely to think government should do
more to solve problems
... likely to see family, societal change
as a good thing
• Gen Z has little or no memory of the
world before smartphones
• Gen Z represents 25% of the US
population
Youth media
research highlights
• No consistent definition of “youth”
• Personal network devices and
“multi-devicing”
• Prioritization of entertainment and
communication
• Education across genres
• YouTube is a dominant ecosystem
• Gaming and related streaming
What’s next?
We will discuss our latest research,
and what public media can do next.
Milton Chen
Senior Fellow and
Executive
Director,
Emeritus,
The George Lucas
Educational
Foundation
Mary Madden
Senior Fellow
Joan Ganz Cooney
Center
at Sesame Workshop
Debra Sanchez
Senior Vice President,
Education and
Children’s Content,
The Corporation for
Public Broadcasting
Michael Preston
Executive Director,
Joan Ganz Cooney
Center
at Sesame Workshop
cooneycenter.org/nextgen

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Tweens, Teens, and Public Media: The Missing Middle Audience

  • 3. … a powerful experiment to leverage the strengths of public media for children’s learning
  • 4. Why tweens and teens? These years are critical for identify formation, independence, and decisions about interests, relationships, and more
  • 5. Why tweens and teens? Unlike younger audiences, youth in this age range tend to be “overserved by media” yet “underserved with content that matters”
  • 6. More than previous generations, Gen Z is … ... racially and ethnically diverse ... on a path to higher education ... likely to think government should do more to solve problems ... likely to see family, societal change as a good thing • Gen Z has little or no memory of the world before smartphones • Gen Z represents 25% of the US population
  • 7. Youth media research highlights • No consistent definition of “youth” • Personal network devices and “multi-devicing” • Prioritization of entertainment and communication • Education across genres • YouTube is a dominant ecosystem • Gaming and related streaming
  • 8. What’s next? We will discuss our latest research, and what public media can do next.
  • 9. Milton Chen Senior Fellow and Executive Director, Emeritus, The George Lucas Educational Foundation Mary Madden Senior Fellow Joan Ganz Cooney Center at Sesame Workshop Debra Sanchez Senior Vice President, Education and Children’s Content, The Corporation for Public Broadcasting Michael Preston Executive Director, Joan Ganz Cooney Center at Sesame Workshop