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Best Marketing Cluj 2019

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Mugur Pătrașcu, Screen Native

Published in: Marketing
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Best Marketing Cluj 2019

  1. 1. DIGITAL MARKETING STRATEGY mugur.patrascu@screennative.ro
  2. 2. The New Marketing Framework
  3. 3. It’s Never Been So Easy To EnterThe Market. It’s Never Been So HardTo Grow.
  4. 4. 1. Anyone can become anyone.
  5. 5. Most used mobile payment apps in U.S: Starbucks app: 25.7 million users Apple Pay: 24.0 million users Google Pay: 12.4 million users Samsung Pay: 11.0 million users (eMarketer)
  6. 6. Today, the Product was replaced by the Client.
  7. 7. If you are asking people to use another supplier, you’re missing an opportunity.
  8. 8. Keeping it safe in your category, impairs your ability to grow.
  9. 9. Your Marketing In Not RelatedWithYour Business ButWithThe Customer’s Satisfaction
  10. 10. Your Marketing In Not RelatedWithYour Business ButWithThe Customer’s Satisfaction Comfort.
  11. 11. 2. Your Marketing team is anyone.
  12. 12. The Marketing Expert Is Dead.
  13. 13. The Rise Of The Consultant.
  14. 14. The Rise OfThe Un Academical Solutions.
  15. 15. Outsource Marketing
  16. 16. Connection with the market, more important than objectives.
  17. 17. 3. The Speed IsThe Plan.
  18. 18. Planification Is Obsolete If It’s Not Aiming For Speed.
  19. 19. The Speed Is Not Chaos. Is Focus.
  20. 20. The Speed Is Infrastructure.
  21. 21. The Speed Is Templatization.
  22. 22. The Speed Is Simplicity.
  23. 23. Marketing Is Chasing The Culture
  24. 24. And BTW, IWroteThis PresentationThree Days Ago.
  25. 25. “Today IsThe Slowest Rate Of Change,You Will Experience.” Jonathan Macdonald
  26. 26. 4. The Execution Is Hacking.
  27. 27. 5. The Secret Of Marketing Is Still...
  28. 28. Understanding LIFE
  29. 29. “TheValue OfThe Marketing Mindset Lies In The Human Perspective, NotThe Spread Sheet Perspective.”
  30. 30. When Life Happens Marketing Happens
  31. 31. 6. The Marketing Of Services
  32. 32. 6. The Marketing Of Accesories
  33. 33. • http://www.innocentstore.ro/blog/10-cele-mai-bune-accesorii-apple- pentru-iphone-cupon-pentru-reduceri/?fbclid=IwAR2qHH3- 0vWchUaKGYBXaUqEwS6Cgo1RRgYIjnPLv6MSIFL8BvlAcOJ8q-Q
  34. 34. DIGITAL MARKETING STRATEGY mugur.patrascu@screennative.ro

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