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How to Master Your Instagram and Snapchat

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This was a presentation given to John L. Scott at their annual 2018 convention - by social media strategist and author - Katie Lance. For additional resources, please visit http://katielance.com or http://getsocialsmart.com.

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How to Master Your Instagram and Snapchat

  1. 1. Katie Lance, CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy | @katielance
  2. 2. Instagram and Snapchat is the place to be for the next generation…
  3. 3. • 300 million active users • 188 million daily active users • 3 billion snaps created every day (video and photos) • Average time spent per user daily: 30+ minutes
  4. 4. 3 reasons why people like Snapchat 1. Communication 2. Creativity 3. Storytelling
  5. 5. Snapchat basics • Snap photos or videos • Send snaps to individuals or send snaps to your story • Your story lasts 24 hours • The story behind the story • You can download all or part of your Snapchat story
  6. 6. What to Snap about? 1. Behind-the-scenes 2. Community 3. Highlight others 4. Q/A 5. Homes 6. Inspiration 7. Repurpose content
  7. 7. Showcase why you love what you do
  8. 8. Share how you go above and beyond for your clients
  9. 9. Repurpose and re- share your other social media content
  10. 10. Create unique Snapchat filters: snapchat.com/geofilters (or use the app!)
  11. 11. It’s not about getting tens of thousands of followers. It’s about getting the RIGHT followers • Local to you • People who could become potential clients
  12. 12. Optimize your bio • Business/personal • Use emojis • Attract more followers • Highlight your call to action and link
  13. 13. Use LinkTr.ee as the link in your bio
  14. 14. Business or personal profiles in Instagram? • Convert to business account • 50/50 rule • Benefits: – Call/email/directions – Address – Insights/ads
  15. 15. How to 10x your engagement • Be more interested in others • Focus 5 • Post content that includes questions
  16. 16. Add geo-location to your posts to expand the reach of your posts
  17. 17. Grow your following with hashtags • Local and relevant hashtags up to 30 • Write them in a Word doc, Google doc or Notes app and then copy/paste them • Hashtags can become part of your brand!
  18. 18. Search for relevant hashtags for your area on mobile or desktop
  19. 19. Instagram content ideas • Community • Neighborhood • Views • Downtown • Coffee House • Pizza Place • Happy Clients • Buildings • Doors • Windows • Gardens
  20. 20. Be a good finder – highlight your agents
  21. 21. Create a consistency with your posts • Consistency gives people a sense of who you are and what you are all about – Color – Fonts – Themes
  22. 22. Schedule posts using Later.com
  23. 23. Later.com (free tool)
  24. 24. Awesome Instagram apps and tools • WordSwag • Canva • Videorama • Storeo • LinkTr.ee
  25. 25. Emoji strategy and plan 😁 😂 😃 😄 👿 😉 😊 😌 😍 😏 😒 😓 😔 😖 😘 😚 😜 😝 😞 😠 😡 😢 😣 😥 😨 😪 😭😰 😱 😲 😳 😷 • Posts with emoji’s get 2x as much engagement • Increase your followers by adding emojis to your profile • Use emojis in your comments as needed • Use consistent emojis to stay consistent with your brand
  26. 26. Tell your back-story through Instagram Stories • Take photo or 15 second video • Add text, emojis, Gifs • Take people along with you in your journey
  27. 27. Increase your engagement using Instagram Stories • Tag others • Tag locations • Use polls • Ask questions
  28. 28. Instagram Stories
  29. 29. Use Instagram Stories to drive traffic to your posts in your feed • Post a photo or video to your feed • Take a screenshot • Post the screenshot as an Instagram story • Add a call to action
  30. 30. Telling your story through Instagram • Have fun with: – Filters – Text – Hashtags – Drawing – Emojis • Look at your life as content
  31. 31. Use GIFs to enhance your story • Searchable • Movement creates action • Keeps people engaged in your story
  32. 32. Add photos or videos from your camera roll to Instagram stories See exactly who viewed your Instagram story
  33. 33. How to maximize Instagram Stories for real estate 1. Share a day in the life of you out and about (the story behind the story) 2. Share your knowledge/real estate tips 3. Highlight others and/or places (tag others in Instagram)
  34. 34. Create your Instagram “highlights” • Create your highlights in Canva for a unified look/feel • What is important to you – what is your business all about? • “Netflix” your channel – what’s going to make people “binge” watch your content?
  35. 35. How to connect with your past clients and sphere on Instagram • Create your A+++ past client list • No more than 5-10 • Connect on Instagram, turn on notifications • Like, comment, engage – build relationships and stay in touch!
  36. 36. • Vertical video • Repurpose video • Up to 15 min. • Promote in your Instagram Stories and add the video (swipe up feature for IGTV – available for everyone!)
  37. 37. 5 pro Instagram and Snapchat tips: 1. Consistency is key 2. Be more interested in others – don’t just “post and run” 3. Be intentional 4. Be a storyteller 5. Don’t be all business – have fun!
  38. 38. What’s next? • Embrace storytelling – what is your story? • Email your current and past clients if they are on Snapchat and Instagram: – “Hi ___, Hope all is well! We are working on ramping up our social media marketing and we are conducting an informal survey. Do you use Instagram or Snapchat? We’d love to know either way – thank you!”
  39. 39. Let’s connect! KatieLance.com GetSocialSmart.com katie@katielance.com

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