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Aleksey Nazarov - Moscow

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CSA Conference 2018

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Aleksey Nazarov - Moscow

  1. 1. Moscow Car sharing Aleksey Nazarov Moscow Department of Transportation and Road Infrastructure Development Paris October 2018
  2. 2. Moscow Car sharing: development background and key factors 15 operators >12 500 vehicles >80% of market – 4 operators 1 Key factors 1 2 3 ~ 8 rentals per 1 car per day in average о с 5 p.m. - 10 p.m. Popular time Expansion of paid parking area The difficulty of using personal cars People need for an alternative to personal transport Undeveloped car rental market and positive world experience with car sharing Positive results of bike sharing in Moscow (Launched in 2013) Potential of developing shared mobility services Request from business community >12 500
  3. 3. What we are doing to approach «ideal carsharing city» Moscow Government Creation of environment • Parking license • Opportunity to get subsidy • Helps to cooperate with Government structures • Marketing (advertising of union brand) Regulations • Requirements for companies • Standards for cars • Standards for service • Statistics and telematics 2 Branding • Brand which joins all operators • Recognizable visual elements Positioning as a part of transport complex of Moscow Dynamic development Quality of service Recognizable city brand Bus transport Parking space Subway Taxi Bikes Car Sharing
  4. 4. Standards in Moscow Car sharing Mobile application Providing service 24/7 Call centre 24/7 No tax debts Insurance Date of release Color scheme with common brand Max size of vehicle: length 4,7 meters и width 1,85 meters Sharing the data with the city (telematics) Minimum Euro-4 environmental class Operators Vehicles 3
  5. 5. Moscow Car sharing project development dynamics August 2015 March 2016 August 2017 • First participant – Delimobil • Service area – Third transport circle • 100 vehicles October 2016 2015 2016 March 2017 2017 December 2017 201 8 June 2018 2018 October 2018 2019 Forecast February 2018 4 September 2015 • 5-th operator – Belkacar • 1 100 vehicles • 6 operators and 3 150 vehicles • Premium cars • Launched «Yandex.drive» • 15 operators and 7 000 vehicles • 7,5 mil. Rides in total • 12 600 vehicles • 20 mil. rides • 4 operators and 550 vehicles • Service area – Moscow ring road • Parking in airports SVO, VKO, DME • Issuing parking approvals • Changed the size standards • New standards (sharing the data) • 1 900 vehicles • Opportunity to get subsidy • 12 operators and 5 400 vehicles • 10 500 vehicles • 30 different models of cars • 11,5 mil. rides (+ 4 mil. in 4 months) • 15 000 vehicles • 23 mil. rides
  6. 6. As the result – competitive car sharing market Fleet Rental cost* Coverage Features Investments 0,066 0,039 0,1 0,09 0,06 Others • Moscow and Moscow region Moscow and Moscow region • Sochi • Ekaterinburg • Grozny • Novosibirsk • Moscow and Moscow region • Sochi • Saint-Petersburg • Moscow and Moscow region • Minsk • Astana • Moscow and Moscow region • Saint-Petersburg Big fleet Dynamic pricing New regions and Federal level Premium Low cost cars Different local areas 4 000 3 200 900 800 1 000 One of the biggest Russian IT companies Investment company Privat investments Car dealer Privat investments Privat investments 5 Youdrive pool New transport services (scooters) More than 80% of market 0,1-0,21 • Moscow and Moscow region • Sochi Customer service Premium 3 050 Privat investments Investment fund Yandex.drive Delimobil Belkacar Youdrive Anytime *15.10.2018
  7. 7. Moscow Car Sharing fleet 4 132 1 819 1 454 1 018 598 598 471 429 214 201 Kia Rio Skoda Rapid Renault Kaptur Hyundai Solaris VW Polo Smart Lifan X50 Renault Logan Ravon R2 Lada Granta Premium 599 205 121 83 69 61 40 30 25 14 BMW 320i Hy-i Genesis Mercedes CLA Mini Cooper Audi Q3 Mazda 3 BMW 218i Mercedes A Audi A3 Jaguar XE Mass segment 4 132 6 Kia Rio Renault Kaptur 1 819 598 214 Hyundai Solaris Smart Renault Logan Ravon R2 1 454 598 Mercedes CLA Mercedes A BMW 218i Mini Cooper BMW 320i Audi A3 599 61 83 69 40 25
  8. 8. Main results 0,004 0,011 0,032 0,036 0,52 0,53 1,44 2,44 3,47 4,8 5,45 5,6 6,9 7,45 11,2 16,4 20,5Rides mil.Vehicles 2015 March 16 Aug 16 Sep 16 Dec 16 March 17 May 17 Jul 17 Sep 17 Nov 17 Dec 17 Jan 18 Feb 18 March 18 Jun 18 Aug 18 Oct 18 +1100 +415% +3550 +345% +7500 +250% 20,5 mil. 15 mil. 0,63 2,21 Rides in total Rides in 2018 Car sharing vehicles/1000 residents Car sharing vehicles/1000 personal cars
  9. 9. Results of annual customer survey (60 000 respondents) Gender Age 15% female 85% male 41% unmarried 59% married 69% 12% 14% 1% 7% 15% 15% 28% 32% 31% 69% 50% 16% NO YES Trips inside the city Having your own car Ready to avoid using their car Family status 1% 8 Own a car Ready at all Secondary specialized 4%Secondary Higher 2 Higher 2% 36-40 41-45 46-50 51 и выше 21-25 31-35 26-30 Education 28% NO 72% YES Driving experience more than 5 years Frequency of rides Purposes of rides 30% 24%21% 8% 17% 63% 21% 7% 5% 4% Every day Less often Once a month Once a week Few times a week Short trips near the center To work Shopping To subway Suburbs Other
  10. 10. Combining all sharing services under a single brand 2 Next steps Integrating all transportation services in MaaS Further stimulating of fleet increasing 9 Creating a new parking areas for share mobility (share points) 1 3 4
  11. 11. 1 Further stimulating of fleet increasing 10 Next steps
  12. 12. Car sharing Equipment Bike sharing Electric scooter sharing Scooter sharing Moscow Sharing 2 Combining all sharing services under a single brand Next steps
  13. 13. 3 Integrating all transportation services in MaaS Next steps
  14. 14. Next steps 4 Creating a new parking areas for shared mobility (share points) Closed city parking areas Parking near suburb railway stations Shopping centers Business centers
  15. 15. Thank you for the attention Aleksey Nazarov NazarovAO@transport.mos.ru +7 (968) 669-13-43

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