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Restoring symmetry with Data Marketing - BENCHMARK BY EBG - BARCELONA 2018

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Restoring symmetry with Data Marketing - BENCHMARK BY EBG - BARCELONA 2018

  1. 1. EBG – BENCHMARK 2018 Data Marketing as a way to solve Information asymmetry in the digital advertising ecosystem Barcelona, 5th of April 2018
  2. 2. COMMANDERS ACT I CUSTOMER DATA PLATFORM
  3. 3. DMP
  4. 4. « Si, à 50 ans, on n’a pas une DMP, on a quand même raté sa vie. »
  5. 5. COMMANDERS ACT I CUSTOMER DATA PLATFORM
  6. 6. GARTNER
  7. 7. Customer.

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