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Alla Zollers // Culture Design // UX Week 17

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One buzzword people mention almost everyday is “culture”, as in our organization has “strong” or “creative” or even “toxic” culture. But what do people mean when they say this and does it really have to do with free lunches?

Now, what if if you wanted to design the culture of your organization, how do you start? And do you need to have a fancy title to be influential?

This talk will provide designers at any level with a concrete framework to define, conceptualize, and begin to design the culture of your team or organization.

Published in: Design
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Alla Zollers // Culture Design // UX Week 17

  1. 1. Culture Design UX WEEK 2017 Alla Zollers weheartwork.com @azollers
  2. 2. People on Spot A STORY
  3. 3. People on Spot I believe that loving our work is a human right, not a privilege for the lucky few.
  4. 4. What is culture? Culture Design 4 “Culture eats strategy for breakfast” - Peter Drucker Maybe it is breakfast?
  5. 5. What is culture? Culture Design 5 Culture is a set of shared beliefs that form a collective identity. Dave Gray calls this a “shared map” of reality.* A collective identity speaks to who we are being together. It answers the question: 
 Who are we? *Liminal Thinking by Dave Gray
  6. 6. What is a belief? Culture Design 6 A belief is a habit of thought. It is a story we have thought over and over again until it becomes the lens through which we see the world.
  7. 7. How do we form beliefs? Culture Design 7 We have an experience in our life. We make up (or accept) a story in order to understand the experience. The story becomes our belief.
  8. 8. People on Spot “We often philosophize about the great, unanswered questions in life. It’s time we looked instead at the unquestioned answers …” 
 
 Lynne Twist
  9. 9. Just Like UX . . . Culture Design 9
  10. 10. Culture can be designed Culture Design 10 Uber: Culture By Default Netflix: Culture By Design
  11. 11. Why does culture matter? Culture Design 11 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE?
  12. 12. Why does culture matter? Culture Design 12 CURRENT RESULTS DESIRED
 RESULTS BEHAVIORS BELIEFS
  13. 13. Why does culture matter? Culture Design 13 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS Behaviors drive results Beliefs drive behavior
  14. 14. Why does culture matter? Culture Design 14 CURRENT RESULTS DESIRED
 RESULTS BELIEFS BEHAVIORS HOW DO WE GET HERE? By first attending to the underlying beliefs that inform and drive what we do.
  15. 15. How is culture formed? Culture Design 15 We construct our culture - our shared maps of beliefs - layer by layer. Business Management Beliefs Past Leadership Beliefs Current Leadership Beliefs Co-Worker Beliefs Team Beliefs Your Beliefs Family Beliefs Community Beliefs
  16. 16. Culture is layered Culture Design 16 Maximize Profit Continued growth leads to profit Mechanization enables growthIndustrial Belief Capitalist Belief
  17. 17. Culture is layered Culture Design 17 Our company is a machine People are objects Other people don’t matter like I matterCore Belief
  18. 18. People on Spot Other People Don’t Matter Like I Matter
  19. 19. People on Spot Developers Don’t Matter Like I Matter
  20. 20. People on Spot Women Don’t Matter Like I Matter
  21. 21. People on Spot People of Color Don’t Matter Like I Matter
  22. 22. People on Spot Old People Don’t Matter Like I Matter
  23. 23. People on Spot Poor People Don’t Matter Like I Matter
  24. 24. People on Spot Uneducated People Don’t Matter Like I Matter
  25. 25. When I believe that other people don’t matter like I matter … Culture Design 25 I feel better than I feel less than Righteous Superior Important Entitled Unappreciated Deficient Powerless Victim Unsafe Judged
  26. 26. When I believe that other people don’t matter like I matter … Culture Design 26 I act better than I act less than Withhold information Not listening Make rash decisions Aggressive Withhold information Not speaking up Procrastinating Passive aggressive
  27. 27. Belief change Culture Design 27 Bob Chapman, chairman of CEO of Barry-Wehmiller TEDx Talk: https://www.youtube.com/watch?v=njn-lIEv1LU
  28. 28. People on Spot “Our responsibility is to create an environment where people can discover their gifts, develop their gifts, share their gifts, and be recognized and appreciated for doing so.” 
 
 Bob Chapman
  29. 29. Start closer in Culture Design 29 Your Company03 Your Team 02 Your Industry04You 01
  30. 30. How do we design a culture? Culture Design 30 Culture experience map
  31. 31. Current state culture map Culture Design 31 What is my team experiencing right now that we want to be different? What might we believe in order to have this experience? How do we behave when we have this belief? What is our impact when we behave this way? Experience Beliefs Behavior Results
  32. 32. Future state culture map Culture Design 32 What does my team want to experience? What might we have to believe in order to have that experience? How would we behave if we believed this? What is our potential impact if we behave this way? Experience Beliefs Behavior Results
  33. 33. Take Action Culture Design 33 02 Behavior Ask yourself: How would I behave if I believed this? 01 Core Belief Select the new core belief your team wants to adopt Support Create rituals and processes to support the new behavior Practice When a situation arises at work, ask yourself: What would I do if I believed [x]? Then, do it 03 04
  34. 34. Pace layering Culture Design 34 Nature Culture Governance Infrastructure Commerce Fashion
  35. 35. I believe …
  36. 36. Loving our work is a human right, not a privilege for the lucky few.
  37. 37. What do you believe?
  38. 38. Join me in a workshop this week: 
 Culture Design for Humans Thank you! Alla Zollers alla@weheartwork.com weheartwork.com @azollers

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