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Helen Bottrill
helen@cosmic.org.uk
The Power of Visual
• The human brain processes visual information 60,000 times
faster than text
• People only remember 10...
And with regards to Social Media…
• Articles that contain images get 94% more views than articles
without
• 40% of people ...
Each gained more than 10 million visitors last year
User Generated Content
• UGC is defined as:
• "any form of content such as blogs, wikis, discussion forums,
posts, chats, ...
Facts & Figures
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Any questions?
Contact us
www.lovedigital.org.uk
info@lovedigital.org.uk
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LOVE Digital Conference

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  1. 1. Canva Helen Bottrill helen@cosmic.org.uk
  2. 2. The Power of Visual • The human brain processes visual information 60,000 times faster than text • People only remember 10% of what they hear, 20% of what they read, but 80% of what they see and do • 83% of human learning is visual
  3. 3. And with regards to Social Media… • Articles that contain images get 94% more views than articles without • 40% of people will respond better to visual information than plain text • 44% of users are more likely to engage with brands if they post pictures • People who click on real-people photos are twice as likely to convert to a sale • 93% of people say that visual imagery is the #1 factor impacting purchasing decisions
  4. 4. Each gained more than 10 million visitors last year
  5. 5. User Generated Content • UGC is defined as: • "any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites“ • Customer feedback/photos
  6. 6. Facts & Figures
  7. 7. Canva
  8. 8. Any questions?
  9. 9. Contact us www.lovedigital.org.uk info@lovedigital.org.uk

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