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10-minute slidecast of the "Marketing Hourglass"
Perfect introduction for small business marketing, describing the strategic steps in cultivating a know-like-trust relationship with customers and clients.
Whereas the marketing "funnel" has long been the metaphoric guide (leads to conversion), the "marketing hourglass" demonstrates how the systematic marketing approach of Duct Tape Marketing cultivates customers who REPEAT and REFER . . . loyal ambassadors!
AUDIO: recorded by Randy Vaughn, Fort Worth-Dallas' only certified DUCT TAPE MARKETING consultant
TERM/ILLUSTRATION: The "Marketing Hourglass" is a trademark of John Jantsch, creator and founder of Duct Tape Marketing.