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The power of Brands, the more they share it, the more they have it - BENCHMARK BY EBG - BARCELONA 2018

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The power of Brands, the more they share it, the more they have it - BENCHMARK BY EBG - BARCELONA 2018

  1. 1. # COLLABORATIVE MARKETING
  2. 2. digitbench18WIFI digitbench18 # Patrice MARTIN Directeur Général SPEAKER
  3. 3. COLLABORATIVE MARKETING [SHARE YOUR BRAND POWER WITH YOUR CUSTOMERS]
  4. 4. THE PARADOX IS THAT… [THE MORE YOU SHARE YOUR POWER, THE MORE IT GROWS]
  5. 5. AND THE TROUBLE IS THAT… [IT IS NOT INSTINCTIVE AT ALL FOR A HUMAN BEING]
  6. 6. 5.5 MILLIONS AVERAGE VIEWERSHIP
  7. 7. = ALGORITHME NOUS DEVONS TOUS NOTRE SURVIE À NOTRE INSTINCT DE DOMINATION WE ALL SURVIVED BECAUSE WE’RE DRIVEN BY OUR DOMINATION INSTINCT
  8. 8. « volonté de puissance » F. Nietzsche
  9. 9. « la domination masculine » F. Bourdieu
  10. 10. « les classes dominantes » K. Marx
  11. 11. « instinct de domination » Pr H. Laborit
  12. 12. MARKETING & DOMINATION [A MARKETER OR A SHOPPER IS AN AVERAGE LIVING BEING]
  13. 13. BRAND POWER [POUVOIR DE MARQUE]
  14. 14. STRATEGY [Etym. « office or command of a general»]
  15. 15. CAMPAIGN [CAMPAGNE]
  16. 16. PENETRATION [NO COMMENT]
  17. 17. BRAND TERRITORY [TERRITOIRE DE MARQUE]
  18. 18. TARGETS [CIBLES]
  19. 19. CONQUEST [CONQUÊTE]
  20. 20. LEADERSHIP [LEADERSHIP (facile)]
  21. 21. GROWTH [CROISSANCE]
  22. 22. A NEVER ENDING STORY ? [UNE HISTOIRE SANS FIN]
  23. 23. SI VIS PACEM PARA BELLUM [THE CHICKEN AND THE EGG PROBLEM]
  24. 24. GENDER PARITY [PARITÉ HOMME FEMME]
  25. 25. ECOLOGY [LIVING BEINGS PARITY]
  26. 26. 2.100.000.000 USERS [NO COMMENT]
  27. 27. CUSTOMER CENTRIC [CUSTOMER CENTRIC]
  28. 28. ADVOCATE CENTRIC [ADVOCATE CENTRIC]
  29. 29. THE 1ST PARADOX IS A GOOD NEWS FOR HUMANISTS… [THE MORE YOU SHARE YOUR POWER, THE MORE IT GROWS]
  30. 30. THE 2D PARADOX IS A BAD NEWS FOR HUMANISTS… [COLLABORATIVE MARKETING IS A « 2 AGAINST 1 » STRATEGY TO DOMINATE THE COMPETITION]
  31. 31. = ALGORITHME MERCI THANK YOU
  32. 32. digitbench18WIFI digitbench18 # PATRICE MARTIN Directeur Général Q3 ADVOCACY pmartin@q3- advocacy.com 06 60 31 72 81

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