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CMI 2017 Media Guide

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2017 Content Marketing Institute offerings

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CMI 2017 Media Guide

  1. 1. MEDIA GUIDE 2017
  2. 2. 2 CMI was recently acquired by United Business Media (UBM), providing resources that will enable our programs to reach new heights while allowing the brand to operate in the same manner that helped us grow! Content Marketing World (CMW) is back, now offering more sponsorships, more exhibition space, and more unique branding and sponsored speaking opportunities than ever before! CMI now offers Sponsored Content positions on its site, offering sponsors the opportunity to connect their brands to educational, thought-provoking content authored by the CMI editorial team OR sponsor. Intelligent Content Conference (ICC) is back in Vegas this March, but did you know that its content exclusively caters to Enterprise Marketers? The Pulizzi & Rose (PNR) "This Old Marketing" podcast now offers TWO sponsorship positions, based on popular demand. Focused on lead-gen for your company? CMI's webinars, dedicated emails, whitepaper syndication and other demand-gen programs are reaping record volumes of leads for sponsors. WHAT’S NEWat the Content Marketing Institute in 2017?
  3. 3. 3 WHO WE ARE...................................................................................4 ONLINE SOLUTIONS.......................................................................8 RESEARCH.....................................................................................16 EVENT SPONSORSHIPS................................................................19 CCO MAGAZINE/PRINT..................................................................50 TRAINING......................................................................................61 TABLE OF CONTENTS
  4. 4. 4 The Content Marketing Institute serves senior marketing professionals with how- to information and advice about the practice and process of content marketing, or owning their own media channels rather than renting them through advertising. The CMI media group includes CMI online, Chief Content Officer magazine and a host of the best content marketing conferences on the planet, including Content Marketing World, regional Content Marketing “Master Classes,” a Las Vegas event, the Intelligent Content Conference (ICC), and ContentTECH, our annual Virtual Event laser-focused on how marketers can best utilize leading technology platforms to move their content strategies forward.
  5. 5. 5 CMI reaches senior marketing professionals who oversee or are integral in their organizations’ content marketing strategies. These titles include but are not limited to: Chief Marketing Officer Chief Content Officer Chief Operating Officer Vice President of Marketing Vice President of Digital Marketing Vice President of PR/Communications Director of Global Marketing Senior New Media Manager Social Media Director Social Media Manager Content Marketing Director Content Strategist Marketing Director SEO Director SEO Manager Journalist CEO/Owner (small business) Marketing Manager Brand Editorial Directors Agency Executives WHO WE REACH
  6. 6. 6 AUDIENCE BREAKDOWN  More than 300,000 unique monthly visitors and 800,000 monthly page views  More than 22,000 print subscribers  More than 100,000 daily & weekly email subscribers SOCIAL MEDIA Twitter: 190,000+ followers Facebook: 120,000+ subscribers Slideshare: 6,500+ subscribers LinkedIn: 29,000+ followers Google+: 12,000+ in our circle YouTube: 9,000+ subscribers 470,000+ videos viewed Instagram: 6,800+ Followers WHO WE REACH 64%...... Brand Marketer (75% B2B vs. 25% B2C) 18%...... Agency 7%......... Media 5%......... Non-Profit 6%......... Other 70%.......Decision-Maker/Management 20%.......Create Content/Hands-On/Practitioner  10%.......Other 30%.......Enterprise/Very Large Company 42%.......Mid-Market/Large Company 19%.......SMB 9%.........Other
  7. 7. 7 CMI SOLUTIONS/CHANNELS AT-A-GLANCE © ONLINE PROGRAMS Content Marketing Technology Leadership Guide ■ ■ Online Banners/Display ■ Benefactor Sponsorship ■ ■ ■ Sponsored Content/Posts on CMI Online ■ ■ ■ Enewsletter Insertion Bundles ■ Webinars ■ ■ ■ Whitepaper Syndication ■ ■ Dedicated Emails ■ ■ Podcast Sponsorships ■ ■ ■ Channel/Topic Sponsorships ■ ■ © RESEARCH PARTNERSHIPS Core Research (B2B,B2C,Non-Profit,Strategy/IntelligentContent,Australia,UK,SmallBiz) ■ ■ Specific Focus Research (Enterprise,Technology,Manufacturing) ■ ■ ■ Custom Research (TBD) ■ ■ ■ © EVENTS/CONFERENCES Content Marketing World(CMW) ■ ■ ■ Intelligent Content Conference (ICC) ■ ■ ■ ContentTECH (VirtualEvent) ■ ■ ■ Regional Master Classes(VariousCities) ■ ■ ■ © PRINT ADVERTISING  Content Marketing Technology Leadership Guide ■ ■ Chief Content Officer magazine ■ Sponsored Content in CCO magazine ■ ■ © ONLINE TRAINING Individual/Ad hoc licenses ■ Corporate/Group licenses ■ White Label/Custom licenses ■ Lead-Gen Programs Thought-Leadership Programs Branding Programs Educational Programs Programs best known to accomplish the following goals:
  8. 8. ONLINE SOLUTIONS
  9. 9. 9 CMI OFFERINGS Content Marketing Technology Leadership Guide $5K annually for online/social inclusion + 1 page listing (listing + half-page ad) $8K annually for online/social inclusion + 2 page listing (listing + full-page ad) ■ A MUST if you wish to be named a CMI audience/voter’s choice “Top Solution” ■ Inclusion in inaugural “Content Marketing Technology Leadership Guide” (indexed by category), published by CMI ■ Inclusion consists of print, online and social “voting” presence (see below for more) ■ Online/social component includes the opportunity for CMI audience to vote on favorite solutions ■ “Audience Choice” winners will be announced at Content Marketing World 2017 and in the October issue of CCO magazine ■ Print edition will be included via special section of June ■ “Tech Issue” of CCO magazine distributed to 22,000 subscribers. ■ Participating solution providers will be indexed by category ■ Print edition will be distributed at Content Marketing World 2017 and will be available at no cost to CMI audience. 2-Page Listing ■ Company logo ■ Contact Information ■ 250 words outlining why your company is a Content Marketing Leader ■ 100 words for company overview/boilerplate ■ Three 3” x 3” images ■ Full page ad adjacent to listing 1-Page Listing ■ Company logo ■ Contact Information ■ 150 words outlining why your company is a Content Marketing Leader ■ 50 words for company overview/boilerplate ■ One 3” x 3” image ■ Half-page print ad below the listing Deadline to commit is April 8, 2017.
  10. 10. 10 CMI OFFERINGS Online Advertising Advertise on www.ContentMarketingInstitute.com ■ Box Ad (250px x 250px) ...................................... Available to Benefactors only. ■ Leader Ad (728px x 90px)..................................................... $80/CPM<50K impressions • $70/CPM>50K impressions $3,000 minimum investment CMI Benefactor Become a benefactor of CMI: $45,000 LIMITED availability - Only offered to TEN companies annually ■ Ability to submit posts for publication consideration to CMI online with exclusive benefits: ■ Opportunity to work with CMI content / account manager to help shape content topics, direction and adherence to CMI’s guidelines/standards. ■ Priority review of the post. ■ One round of detailed feedback if submitted post is not accepted initially (NOTE: This is not something we offer to most contributors.) ■ Priority publication if a post is accepted. ■ 12 months of online banner display advertising (10% of all advertiser impressions via 250x250 creative unit) ■ Ad inclusion in weekly CMI enewsletters and daily blog alerts (minimum 40 per year) ■ Branding on footer of every CMI website page ■ First chance at special partnerships and opportunities Please note: ■ Accepted  posts MUST adhere to CMI’s editorial guideline. ■ CMI has the right to decline any blog post that does not meet its editorial guidelines. The majority of all submissions  are not accepted. ■ Sponsor have the option (at an additional cost) to ask CMI’s custom content team to ghostwrite a blog post in collaboration from the benefactor. ■ Accepted benefactor posts are identified as such via an editor’s note at the end of the article.
  11. 11. 11 CMI OFFERINGS NEW! CMI ONLINE SPONSORED CONTENT PACKAGES $9,500 each post (or $35,000 for 4 posts); Additional $2,500 each post if Sponsor authors content “Sponsored Content” is content that is influenced by the client, but is written by the CMI sponsored content team. The content must be educational and adhere to CMI editorial guidelines. CMI works with the sponsor on their marketing objectives for the article, including: ■ A kick-off phone call to set the scope ■ An interview with the sponsors or sponsor’s customer ■ A1,000to1,500wordpostwrittenbyCMI(thereisanadditionalcostof$2,500foreachpostifsponsorauthorscontent). ■ Optional review and up to one set of revisions Sponsored articles will run Tuesday afternoons, and sponsors will reap the following benefits: ■ Article runs on ContentMarketingInstitute.com site just like .any other blog post (over 600,000 page views per month) as a Tuesday afternoon post ■ Outsideofbeingmarkedasasponsorarticle,thecontentwilllookandfeellikeanyotherpieceofcontentontheCMIsite ■ Article is featured in CMI’s Daily enewsletter to 130,000+ subscribers as the second article in the email ■ Sponsor gets leaderboard square and banner takeover for 30 days on the article (if desired) ■ Client can include a call-to-action at the end of the article for lead generation purposes ■ The sponsor may ask for permission to republish the article on their own site after 30 days from original submission
  12. 12. 12 CMI OFFERINGS CMI Enewsletter Text ad (including logo and live link): $6,750 per month (4 enewsletter insertions) ■ 100,000+ subscribers ■ Ad will include 50-60 words/text, sponsor logo and 1 live link ■ Ad will be included with other CMI enewsletter content and promotions ■ CMI will provide metrics (including Click Through Rate and Open Rate) Webinars Partner with CMI on a co-branded thought-leadership webinar: $19,750 each ■ Social media marketing to 200,000k+ followers/fans ■ Dedicated Email promotion of webinar ■ Minimum of 1-week banner promotion on CMI online ■ Commercial read by CMI executive to kick off event ■ Inclusion of CMI executive as event moderator (optional) ■ Contact information from all registrants
  13. 13. 13 CMI OFFERINGS White Paper Syndication Promote your white paper to our subscribers: $5,000 per month; $8,500 for three months ■ Post white papers in the CMI White Paper Resource Center ■ Link directly to registration form on sponsor site to collect leads in real time ■ White papers will be promoted via social media push (Twitter, Facebook, Google+) as well as enewsletter remnant inventory (contingent on availability) ■ Assets may be swapped at any time during duration of campaign at no additional cost Dedicated eMails Distribute your content to our subscribers ■ 1 dedicated email sent to a list of more than 90,000+ opted-in subscribers ■ Dedicated emails may only promote content (whitepapers, research, case studies, etc) and may not promote demos, sales pitches or competing events ■ Content of email is subject to CMI approval before blast is green lighted to send ■ Dedicated eblast ...................................................................... $290 CPM ■ NEW - Segmentation options that include breakout by Industry, Title, Company Size & Geography (additional $45 CPM per segmentation)
  14. 14. 14 CMI PODCAST NETWORK PNR “This Old Marketing” Podcast Sponsorship $8,500 per month (4 episodes), or $7,500 per month with 6-month commitment (24 episodes) ■ Exclusive sponsorship of weekly “PNR: This Old Marketing” podcast ■ Mention as sponsor by Joe Pulizzi or Robert Rose during podcast  ■ PNR is downloaded more than 50,000 times per month! ■ One link/call-to-action included on blog post promoting podcast ■ Sponsor logo on home slide of podcast ■ Includes one email to 100,000+ subscribers promoting the webcast PNR Intro Sponsor $6,000 For 4 Episodes ■ Commercial/shout-out to sponsor read by CMI founder Joe Pulizzi to kick off weekly podcast ■ PNR podcast now generates more than 50K monthly downloads! ■ Logo included on podcast landing page, housed on CMI online ■ One piece of content included on podcast landing page, which may link to a registration form hosted on the sponsor’s site to collect leads Content Inc Podcast Sponsorship $5,000 per month (8 episodes) ■ Exclusive sponsor of Content Inc. Podcast, focused on content marketing for entrepreneurs, start-ups and small businesses ■ Podcast current has more than 15,000 monthly downloads ■ Each monthly sponsorship includes 8 bi-weekly episodes ■ Pre-roll commercial acknowledging sponsor ■ Accompanying article of each episode will include sponsor logo and live link CMI OFFERINGS
  15. 15. 15 CMI OFFERINGS NEW! Content Channel Sponsorship $7,500 per quarter Looking to position your brand around the RIGHT (see: relevant) content? CMI now offers the opportunity for content-relevant placement of your WHITEPAPER content and ONLINE DISPLAY/BANNERS via one all-encompassing opportunity. Three-month sponsorships of the following channels will be available in 2017: ■ Strategy ■ Planning ■ Creation ■ Distribution ■ Measurement ■ Trends Channel Sponsorships include: ■ Three consecutive months of banner placements on pages indexed within these focused channels ■ White paper placement on individual channel landing page ■ White paper will link to landing page on sponsor’s site to collect leads in real time ■ Social Media Push (Facebook, Twitter, LinkedIn, Google+) by CMI for all white paper content
  16. 16. RESEARCH & CONTENT SERVICES
  17. 17. 17 Research Sponsorship $18,000 per study Currently-planned 2017 CMI Research Initiatives ■ B2B Content Marketing ■ B2C Content Marketing ■ Enterprise Content Marketing ■ Non-Profit Content Marketing ■ Technology Content Marketing ■ Manufacturing Content Marketing ■ Small Business Content Marketing ■ Content Strategy/Intelligent Content ■ Australia Content Marketing ■ UK Content Marketing ■ Custom (Would work with CMI Chief Strategist Robert Rose) CMI OFFERINGS Research Deliverables ■ Sponsor and CMI will collaborate on a study derived from the 2017 Content Marketing Research (conducted by CMI and MarketingProfs) ■ Data will be dissected in an effort to produce a report designed specifically for targeted segment of content marketer audience. ■ Research Report will be sponsored exclusively by sponsor, with the following benefits: ■ Logo/branding on completed report ■ CMI will promote study via one blog post on CMI online, with sponsor recognized ■ CMI will promote study via integrated social media push ■ Study will remain accessible on CMI online indefinitely (for a minimum of one year) ■ Sponsor will have first right of refusal regarding renewal of sponsorship of study the following year ■ Would work with CMI Chief Strategist Robert Rose" with "See next section for more information.
  18. 18. 18 NEW! CMI Content Services CMI OFFERINGS Work with CMI Chief Strategy Officer Robert Rose and a team of CMI professionals via a collaborative, focused effort to produce relevant, educational and memorable content for YOUR target audience! Specialized Research: $35,000 (Only 4 available) Thought Leadership Whitepapers & eBooks: $12,500 Market Briefs: Cost contingent on scope of project Subsequent Custom Projects: Potentially available, contingent on scope of project.
  19. 19. EVENTS
  20. 20. 20 GOLD (WEBINAR) SPONSORSHIP: $19,000 ■ Opportunity to join CMI-selected industry thought leader in co-hosting educational webinar during event ■ Available topics (with tentative speakers) include: ▪ Content Workflow/Creation ▪ Demand Generation ▪ Email Marketing ▪ Data ▪ Video/Visual Content ▪ Search Marketing ■ Booth in Virtual Expo Hall to chat with attendees, distribute content and host welcome video ■ Recognition as Gold Sponsor on all promotions ■ Full page print ad in February or April Issue of Chief Content Officer magazine ■ Contact information from all attendees who attend webinar and visit virtual booth ■ Logo/branding integrated within virtual event platform SILVER (KEYNOTE) SPONSORSHIP: $11,500 ■ Opportunitytointrooneoftwokeynotesviaprecedingvideomessage(TBD) ■ Booth in Virtual Expo Hall to chat with attendees, distribute content and host welcome video ■ Recognition as Silver Sponsor on all promotions ■ Half page print ad in Feb or April Issue of Chief Content Officer magazine ■ Contact information from all attendees who attend sponsored keynote and visit virtual booth ■ Logo/branding integrated within virtual event platform BRONZE (CHAT) SPONSORSHIP: $5,000 ■ Booth in Virtual Expo Hall to chat with attendees, distribute content and host welcome video ■ Sponsor representative will moderate sponsored chat that will include an industry headliner, promoted by CMI to drive registrations/visits ■ Recognition as Bronze Sponsor on all promotions ■ 1/3 page print ad in Feb or April issue of Chief Content Officer magazine ■ Contact information from all attendees who visit virtual booth (including chat session) CONTENT CONTRIBUTION (RESOURCES + EMAIL) SPONSORSHIP: $2,500 ■ Opportunitytosubmitoncepieceof content thatwillbeincludedintwoareas: ▪ ContentTECH Resources Library and ▪ A CMI dedicated email to all ContentTECH registrants, promoting content from all sponsors ■ Logo/branding integrated within virtual event platform FEBRUARY 22, 2017 Join thousands of fellow content marketers for CMI’s ContentTECH, a Virtual Event focused specifically on strategies for using today’s cutting-edge technologies to maximize your content marketing success.
  21. 21. 21 NEW! CMI CUSTOM Virtual Events (Rate TBD - Contingent on Scope of Event) Want to host your own full-day Virtual Event in 2017, with support from CMI? Work collaboratively and tap into our ever-growing audience of content marketers and strategists and make a big splash! Custom Virtual Events may include: ■ Dedicated CMI project manager to oversee logistics, marketing and progress of event ■ Marketing/access to the CMI audience ■ Hosted webinars, providing thought leadership on an array of relevant topics ■ Hosted chat sessions, where the sponsor can lead informative discussions ■ Invitations to some of our industry’s prominent thoughts leaders (to participate) ■ Leads/contact info from all opted-in partipants ■ Custom design and functionality ■ Custom resource centers to distribute your eBooks, whitepapers and research ■ Cost of Virtual Event technology/platform built into rate ■ Much, Much more ... For more information about this exciting new opportunity, please contact your sales rep to get the planning process started.
  22. 22. MARCH 28-30, 2017 • LAS VEGAS, NV Plan, create, and deliver contextually relevant content ...  When, where, and how your audience wants it.
  23. 23. 23 Are you serious about content marketing? Then this is your event. ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single- source approach to content creation and distribution. We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you. WHAT IS ICC? ICC 2017 is the one content strategy event for marketing professionals. In order for you to be truly effective at your content marketing, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, as the right time, regardless of device. That’s what ICC is all about. WHO WILL BE AT ICC? Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology. WHAT COMPANIES ARE REPRESENTED? Hear from content strategy leaders from: IBM, Google, Cisco Systems, 3M, Content Marketing Institute, Ogilvy, Cognifide, Active Standards, The Rockley Group, and the leading authors and content practitioners on the planet.
  24. 24. 24 2016 ICC ATTENDEE BREAKDOWN JOB LEVEL C-level, Director, VP.......38% Manager..........................27% Analyst.............................14% Other................................13% Writer..................................6% Sales....................................2% COMPANY TYPE Brands (28% B2B, 4% B2C, 53% B2B and B2C)........85% Agency....................................................................... 5% Media......................................................................... 3% Non profit.................................................................. 4% Other.......................................................................... 3% COMPANY SIZE 41% are large business (more than 500 employees) • 23% are mid-size business (50-499 employees) 27% are small business (less than 50 employees) • 9% not specified Allstate Ally Ally Financial Andersen Corporation/Renewal by Andersen Banamex- Citigroup Bayer Cedars-Sinai Ceska sporitelna, a.s. Cigna Cisco Cox Enterprises Cushman & Wakefield Dell Inc eBay Corporate Services GmbH GardaWorld GEICO Intel Corporation Medtronic Mettler Toledo Microsoft National Intelligence Council NetApp Ogilvy Petco REI Rockwell Automation Salesforce SapientNitro State Farm Texas Instruments Textron Aviation The Church of Jesus Christ of Latter-day Saints UnitedHealthcare University of Waterloo USAA VMware Western Digital COMPANIES IN ATTENDANCE
  25. 25. 25 ICC SPONSORSHIPS PRECONFERENCE SPONSORSHIP: AI - THE FUTURE OF CONTENT($7,500 - 2 Available) Includes: Panel spot to be a part of the AI conversation, chair drop of marketing materials, logo/branding on event signage and website and 1 pass each to preconference and ICC main event.
  26. 26. 26 PLATINUM SPONSORSHIP (1 avail.): $27,500 Includes 15’x15’ booth, intro of keynote, individual track breakout session, top billing on all promotions, logo/ branding on signage and website, 4 complimentary passes to ICC event, 1 bag drop, full post-event attendee list.* GOLD SPONSORSHIP (2 avail.): $19,250 Includes 15’x15 booth, individual track breakout session, logo/branding on signage and website, 3 complimentary passes to ICC event, 1 bag drop, full post-event attendee list.* SILVER SPONSORSHIP (2 avail.): $14,850 Includes 10’x10’ booth, logo/branding on signage and website, 2 complimentary passes to ICC event, 1 bag drop and a sponsorship of one networking event (dinner, cocktails, etc).* BRONZE SPONSORSHIP (12 avail.): $9,350 Includes 10’x10’ booth, logo/branding on signage and website, 2 complimentary passes to ICC event, 1 bag drop.* PRESENTATION THEATRE (INCLUDES PROMOTION OF DEMOS BY CMI) Option 1 – (7 Available) $4,000 add-on to any booth sponsorship (includes exclusive opportunity to host demo during designated break at newly-designed ICC Demo Theatre located in Expo area) Option 2 – (10 Available) $2,500 add-on to any booth sponsorship (includes opportunity to host demo during general Day 2 expo hours -- not tied to a networking break) *UPGRADE OPTION: $3,000 Add a full page print & digital ad in the February "ICC Show Issue" of Chief Content Officer magazine, read by 22K marketers with special features on Content Management Systems (CMS), Translation/Localization Solutions, Optimization Tools and more! ICC SPONSORSHIPS
  27. 27. 27 LUNCH & LEARNS (5 AVAIL.): $8,800 ▶ Opportunity to lead 30-45 minute educational session (which includes presentation and networking) on selected topic during lunch session, contingent on CMI approval ▶ Logo/branding on event website and signage ▶ Sponsored luncheon attendee list ▶ 1 complimentary pass to ICC Sponsor must provide own computer, while CMI provides screen, podium, LCD projector, 1 wireless lavaliere and 1 wireless slide advancer. TRACK SPONSORSHIP (5 avail.): $6,600 Includes exclusive sponsorship of 1-day content track/breakouts, logo/branding in track room, recognition from moderator throughout the day, 1 complimentary pass to ICC and complete post-event opt-in attendee list from sponsored track. LANYARD SPONSORHIP: $5,500 ICC POCKET GUIDE SPONSORSHIP: $6,600 BRANDED KEYCARDS SPONSORSHIP (WITH QR CODE): $6,600 CUSTOM DINNER SPONSORSHIP: $17,500 + cost of food/beverage ICC SPONSORSHIPS
  28. 28. 28 PARTY BUS SPONSORSHIP (1 AVAIL.): $11,000 ▶ Exclusive sponsor of ICC party bus, providing transportation to attendees around the Las Vegas strip ▶ Exclusive sponsor branding inside bus ▶ Complimentary beverages served to travelers/attendees, courtesy of sponsor ▶ Opportunity to address travelers/attendees during the commute ▶ Branding on event website & signage ▶ 1 complimentary pass to ICC WIFI SPONSORSHIP: $11,000 ▶ Exclusive sponsor of event Wifi! Password will be the name of the sponsoring company, with a shout out from Joe Pulizzi during general session. WINDOW WRAPS/CLINGS BRANDING SPONSORSHIP: $5,500 ▶ Sponsor logo/branded to be featured on 6 window wraps/clings ▶ Prominent branding/exposure at ICC ▶ 10% discount on sponsorship if added to any other ICC sponsorship package HOSTED NIGHT ON THE VEGAS STRIP ▶ Rate/Details contingent on sponsor's goals and budget ICC SPONSORSHIPS
  29. 29. 29 The 2015 ICC was one big, positive vibe! Each part of every day was packed with the perfect mix of enthusiasm, professionalism, and appreciation for what we do as content strategists. Deborah Doyle • Dell The conference generates an electric energy, a feeling that you're on the cutting edge of marketing. Great information, ideas and perspectives to bring home. Anne Simpkinson • Coviden Group, Medtronic The Intelligent Content Conference is a beautiful blending of worlds - content engineering and storytelling - that truly shows where the business world is going. Laurel Miltner • JLL WHAT PEOPLE ARE SAYING ABOUT ICC
  30. 30. 31 The Content Marketing Institute is proud to offer the largest international conference dedicated to Content Marketing strategy: Content Marketing World. Content Marketing World, to be held September 5-8, 2017 in Cleveland, OH, is the largest gathering of content marketing professionals in the world. Our 2016 event brought together over 3,600 marketing professionals from 54 different countries. Speakers included such brands as Kraft Foods, Facebook, SAP, Cisco Systems, GE, and Progressive Corporation and more than 100 content marketing experts from around the globe. CHECK OUT THE CMW SITE! CHECK OUT WHAT PAST SPONSORS ARE SAYING ABOUT CMW!
  31. 31. 32 WHAT PEOPLE ARE SAYING ABOUT CMWORLD Send one, send all! A must attend conference for all content, product, solution, and demand gen marketeers. Mind blown- I learned so much I thought my head might explode. Well organized event with lots of expert sessions and keynotes to choose from. Michele Ballinger Senior Manager, Content Marketing • ServiceSource Inmorethan20yearsofattendingindustryconferences,thisisthebest,mostorganized,mostfunandmost educationalconferenceI’vebeento.Byfar! John Walker Director, Marketing Programs • PointClickCare Content Marketing World was an immensely valuable conference for me. I am going back to work with ways to measure ROI of content, ideas for improving my content, and how to use content to boost sales, all of which I can bring back to my CEO/management team as evidence that content marketing works! Christina Finney Field Marketing Specialist • MSC Software MediaMobz felt we got a great return from being a sponsor at the CMWorld event. Dave Toole CEO • MediaMobz
  32. 32. 33 2016 CMW ATTENDEE BREAKDOWN JOB TITLE 65% identify themselves as Senior Level (Decision Makers) 30% identify themselves as Content Creators or Direct Hands On Practitioners 5% identify as Other COMPANY TYPE B2B..................................... 37% B2B and B2C..................... 19% B2C........................................8% Agency............................... 11% Non profit............................ 5% Media....................................4% Government....................... 2% Other or not reported..... 14% COMPANY SIZE 43% Large Business (More than 500 employees) NOTE: 41 companies from the Fortune 100 attended CMW 2016 29% Mid Size (50-499 employees) 28% Small Business (less than 50 employees) Adobe Aetna Allstate Insurance Bloomberg Capital One Chevron Cisco Systems CVS Health Delta Airlines FedEx Geico General Motors Goldman Sachs Home Depot HP IBM Intel Intuit Lego LinkedIn Lowe’s Marriott Microsoft PayPal Progressive Insurance Ricoh Rockwell Automation SAP Thomson Reuters Volkswagen Walmart Xerox COMPANIES IN ATTENDANCE
  33. 33. 34 PLATINUM SPONSORSHIP (2 avail.): $83,000 ■ Top billing on every piece of marketing for CMW on the planet ■ 20x20 exhibit space with primary location ■ Choice of 4 main event complimentary passes OR 3 main event complimentary passes and two booth only passes (no sessions or off-site functions) ■ 50% discount for additional passes (maximum 10 per sponsor) ■ Full Page Ad in Conference Guide ■ 300 word company description in the event guide as platinum sponsor  ■ Logo & URL on conference website ■ Abilitytointroduceakeynoteduringthegeneralsession ■ Opportunity to participate as a panel participant in a session (session topic to be decided) ■ 1 chair drop during the general session ■ Opportunity to include marketing collateral in all attendee bags handed out at event ■ Access to shared meeting space (if needed) ■ Access to post-event opt-in attendees list UPGRADE OPTION: $3,000 Add a full page print & digital ad in the August “CMW Show Issue” of Chief Content Officer magazine, read by 22K marketers with special features on Content Creation, Content Workflow, Social, Search and more! CMWORLD SPONSORSHIPS EXHIBITING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH PRESENTATION THEATRE (INCLUDES PROMOTION OF DEMOS BY CMI) FOR CMW EXHIBITORS, DEMO YOUR TECH SOLUTION OR PRESENT CONTENT  FROM THE NEW CMW PRESENTATION THEATER! Option 1 – (7 Available) $6,500 add-on to any booth sponsorship (includes exclusive opportunity to host demo during designated break at newly-designed CMW Demo Theatre located in Expo area) Option 2 – (10 Available) $5,000 add-on to any booth sponsorship (includes opportunity to host demo during general Day 2 expo hours – not tied to a networking break)
  34. 34. 35 GOLD SPONSORSHIP (4 avail.): $52,000 ■ Prominent billing on every piece of marketing for CMW on the planet ■ 15x15 exhibit space ■ Choice of 3 main event complimentary passes OR 2 main event complimentary passes and two booth only passes (no sessions or off-site functions) ■ 50% discount for additional passes (maximum 5 per sponsor) ■ Full Page Ad in Conference Guide ■ 200 word company description in event guide as gold sponsor ■ Logo & URL on conference website ■ Opportunity to participate as a panel participant in a session (session topic to be decided) ■ 1 chair drop during general session ■ Opportunity to include marketing collateral in all attendee bags handed out at event ■ Access to shared meeting space (if needed) ■ Access to post-event opt-in attendees list UPGRADE OPTION: $3,000 Add a full page print & digital ad in the August “CMW Show Issue” of Chief Content Officer magazine, read by 22K marketers with special features on Content Creation, Content Workflow, Social, Search and more! CMWORLD SPONSORSHIPS EXHIBITING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH PRESENTATION THEATRE (INCLUDES PROMOTION OF DEMOS BY CMI) FOR CMW EXHIBITORS, DEMO YOUR TECH SOLUTION OR PRESENT CONTENT  FROM THE NEW CMW PRESENTATION THEATER! Option 1 – (7 Available) $6,500 add-on to any booth sponsorship (includes exclusive opportunity to host demo during designated break at newly-designed CMW Demo Theatre located in Expo area) Option 2 – (10 Available) $5,000 add-on to any booth sponsorship (includes opportunity to host demo during general Day 2 expo hours – not tied to a networking break)
  35. 35. 36 SILVER SPONSORSHIP (2 avail.): $26,000 without booth, $36,500 with booth ■ Option to include 10x10 exhibit space ■ Choice of 2 main event complimentary passes OR 1 main event complimentary pass and two booth only passes (no sessions or off-site functions) ■ Logo & URL on conference website ■ 100 word company description in event guide as silver sponsor ■ Exclusive sponsorship of CMW evening of entertainment (either Monday or Tuesday night) ■ Prominent signage at event recognizing sponsor ■ Opportunity to include marketing collateral in all attendee bags handed out at event ■ 50% discount for additional passes (maximum 2 per sponsor) NOTE: Silver Sponsorships do not include the post-event attendee list CMWORLD SPONSORSHIPS EXHIBITING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH PRESENTATION THEATRE (INCLUDES PROMOTION OF DEMOS BY CMI) FOR CMW EXHIBITORS, DEMO YOUR TECH SOLUTION OR PRESENT CONTENT  FROM THE NEW CMW PRESENTATION THEATER! Option 1 – (7 Available) $6,500 add-on to any booth sponsorship (includes exclusive opportunity to host demo during designated break at newly-designed CMW Demo Theatre located in Expo area) Option 2 – (10 Available) $5,000 add-on to any booth sponsorship (includes opportunity to host demo during general Day 2 expo hours – not tied to a networking break)
  36. 36. 37 CMWORLD SPONSORSHIPS EXHIBITING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH BRONZE SPONSORSHIP (60 avail.): $13,000 ■ 10x10 exhibit space ■ Choice of 2 main event complimentary passes OR 1 main event complimentary pass and two booth only passes (no sessions or off-site functions) ■ 50% discount for additional passes (maximum 2 per sponsor) ■ Logo & URL on conference website ■ Opportunity to include marketing collateral in all attendee bags handed out at event NOTE: Bronze sponsorships do not include the post-event attendee list UPGRADE OPTION: $3,000 Add a full page print & digital ad in the August “CMW Show Issue” of Chief Content Officer magazine, read by 22K marketers with special features on Content Creation, Content Workflow, Social, Search and more! PRODUCT LAUNCH EXPO (18 avail.): $8,500 ■ Sponsorship only available to 1st-time CMW sponsors launching either a company OR a product/solution in Q3-Q4 2017 ■ 6’x6’ area to showcase product/solution ■ 1 standing table ■ Power cord, wireless access, trash can ■ 1 complimentary pass to CMW main event ■ Logo on event website and signage at event (recognized as “Specialty Sponsor”) UPGRADE OPTION: $3,000 Add a full page print & digital ad in the August “CMW Show Issue” of Chief Content Officer magazine, read by 22K marketers with special features on Content Creation, Content Workflow, Social, Search and more! PRESENTATION THEATER SPOTS AVAILABLE FOR BRONZE AND PRODUCT LAUNCH EXPO SPONSORS TOO!
  37. 37. 38 CMWORLD SPONSORSHIPS SPEAKING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH EXPO DEMO THEATRE (INCLUDES PROMOTION OF DEMOS BY CMI) FOR CMW EXHIBITORS, DEMO YOUR TECH SOLUTION FROM THE NEW CMW PRESENTATION THEATER! Option 1 – (7 Available) $6,500 add-on to any booth sponsorship (includes exclusive opportunity to host demo during designated break at newly-designed CMW Demo Theatre located in Expo area) Option 2 – (10 Available) $5,000 add-on to any booth sponsorship (includes opportunity to host demo during general Day 2 expo hours – not tied to a networking break) SPONSORED CLASSROOM (2 Avail.): $50,000 ■ Sponsor of CMWorld Sponsored Classroom ■ Opportunity to lead 4 educational sessions on EITHER day 1 or 2 of main conference; session topics contingent on CMI approval ■ Sponsor to determine presenters, or CMI can make recommendations ■ Room capacity approx. 200 people ■ 3 main event passes ■ Full-page ad in conference guide ■ Agenda, session description, and presenter bios to be included within main conference section of the guide ■ Logo & URL on conference website as Classroom Sponsor ■ Chair drop during each classroom session (to be distributed by sponsor) ■ Opportunity to include marketing collateral in all attendee bags handed out at event ■ Classroom attendee list (attendees to be scanned on site by sponsor)
  38. 38. 39 CMWORLD SPONSORSHIPS SPEAKING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH CONTENT MARKETING AWARDS EXCLUSIVE SPONSORSHIP: $40,000 ■ Noted as the sole sponsor for the 2017 Content Marketing Awards in all print and digital materials. ■ Press release announcing sponsorship ■ Logo in direct mail to CMI’s postal database as sole sponsor ■ Logo and link on ContentMarketingAwards.com as sole sponsor ■ Represented as sole sponsor in all award videos, initially viewed at Content Marketing World 2017. ■ Opportunity to co-present awards program with CMI Founder, Joe Pulizzi, at Content Marketing World 2017. ■ Opportunity for 2 minute introduction speech before Awards program on September 7, 2017. LUNCH & LEARNS AT CMWORLD 2017 Small Room : $10,250 (8 Avail.) (approximately 80-225 people capacity) Large Room : $13,250 (5 Avail.) (approximately 300-600 people capacity) ■ Opportunity to lead 30-45 minute educational session (which includes presentation, Q&A and networking)onselectedtopicduringCMWorldWednesday (Sept 6) Lunch Hour, contingent on CMI approval ■ Recognition in printed event program as Lunch & Learn facilitator  ■ Sponsored luncheon attendee list (attendees will be scanned on site) ■ 1 complimentary pass to CMWorld main event Sponsor must provide own computer, while CMI provides screen, podium, LCD projector, 1 wireless lavaliere and 1 wireless slide advancer.
  39. 39. 40 CMWORLD SPONSORSHIPS SPEAKING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH NATIVE ADVERTISING “SPEAKING ROLE” TRACK SPONSORSHIP (8 available): $12,500 OR $20,000 with Exhibit presence (approximately 100-150 people capacity) ■ Opportunity to lead 45-minute session (includes presentation, Q&A, and networking) in new Native Advertising track which will be held on both main conference days at CMWorld ■ Recognition as session facilitator in printed event program and online agenda – re: “Presented by Sponsor” with session abstract and presenter(s) bio listed ■ Session title, topic, and presenter(s) contingent on CMI/Joe’s approval ■ Access to sponsored session attendee list (opt-in) ■ 2 complimentary CMWorld main event passes for presenters; additional passes may be purchased at ■ 50% discount (max. 2 per sponsor) ■ Limited inventory of 8. These will sell out fast so make your reservation ASAP! ■ Upgrade Option: Add a 10x10 booth to maximize your CMWorld presence! Session+Booth cost is $20,000 ($5,000 discount).
  40. 40. 41 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH Pre-Event Workshops Benefits: ■ Exclusive sponsorship of Tuesday pre-CMW Workshop (expected attendees: 40-75) ■ Opportunity to present 3-5 minute thought leadership intro on the state of the industry ■ Opportunity to distribute marketing collateral on the chairs at sponsored workshop ■ Logo on signage at event and recognition on CMW website as sponsor ■ 1 complimentary pass to pre-CMW workshop (Sept. 6) ■ 1 complimentary pass to CMW main event (Sept. 6-8) ■ Discounted passes to CMW Main event for $950 each (3 max) ■ Access to post-event opt-in attendees list PRE-EVENT WORKSHOPS $3,950 Each - ONLY AVAILABLE AS PART OF A CMW ADD-ON SPONSORSHIP n Content Marketing 101 n Complete Search Optimization: SEO Master Class n Growing Your Agency with Content Marketing Services n How Top Performing Companies Integrate Content & Selling n A Simplified Approach to Content Marketing ROI n Marketing Writing Bootcamp n How to Integrate Public Relations with Content Marketing n How to Create a Documented Content Marketing Strategy n Content Creation Management for the Enterprise n Content Strategy 101 n The Step-By-Step Guide To Create Global Content Marketing Strategy n Creating an Influencer Marketing Strategy: A to Z n Create and Structure Your Account-Based Marketing (ABM) Strategy n Creating World-Class Video on a Budget n Social Media & Content Creation for B2B n Advanced Content Marketing Measurement (What You Should and Should Not Measure) n Creating Engaging Interactive Content (Quizzes, Calculators, Assessments and More) n Adding a Live Event to Your Content Marketing Strategy n How to Integrate a Killer Print Component to Your Content Marketing Strategy
  41. 41. 42 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH CMW SPONSOR STAGE (1 avail.): $34,000 ■ Exclusive opportunity: The “(Sponsor) Stage” at CMW (ex: The Nabisco Stage) ■ 2-day opportunity (Sept. 6-7), with stage prominently located in exhibit area ■ Stage will be branded with sponsor’s logo ■ Stage will host minimum of 3 content sessions (TBD) ■ Minimum of 3 opportunities for moderators/ speakers to thank and recognize sponsor ■ Distribution of sponsor marketing materials on chairs (2 total, 1 per day) ■ Tremendous exposure! The only stage on the expo floor CMW EXPO HALL SPONSOR (1 avail.): $35,000 ■ Exclusive 2-day opportunity at CMW as Expo Hall Sponsor (ex: “The G2 Crowd Expo Hall”) ■ Recognition by Joe Pulizzi from main stage/general session as THE Expo Hall Sponsor ■ One market table* (for up to 4 PCs/Tablets) strategically located in center lounge area of expo hall (a 50x50 space) to engage attendees ■ 2 pop up banners within lounge area and/or located in key locations in expo hall ■ Prominent signage at event recognizing sponsor – re: Expo Hall “Entrance Unit/Alcove” will be branded with sponsor’s logo ■ Logo on event website and in printed materials (such as conference guide) distributed at event (recognized as “Expo Hall Sponsor”) ■ 2mainconferencepasses,plus1booth+networkingpass ■ 50%discountforadditionalpasses(max.2persponsor) ■ Option to brand market table (ex. branded table drape or decal) and provide table tent cards at additional cost to sponsor ■ Bonus: Access to an abridged post-event opt-in attendee list. Includes contact name, company name, and title. Specificcriteria/filters TBD.
  42. 42. 43 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH TRACK SPONSORSHIPS: $9,750 ■ Exclusive sponsor of full-day track at CMWorld main event ■ Recognition from track moderator before each individual track session ■ Opportunity for chair drop of marketing collateral during each track session ■ Logo/branding on event signage and event website ■ 2 complimentary passes to CMWorld main event ■ Complete post-event opt-in attendee list from sponsored track session CMWORLD SPEAKER LOUNGE HOST SPONSOR: $24,500 ■ Exclusive sponsor of CMWorld Speaker Lounge Host Sponsor ■ Speaker Lounge will serve as waiting area for a selected number of CMWorld speakers ■ Speaker lounge will be populated with sponsor branded water bottles and signage ■ Sponsor may also distribute other branded items at their own cost (contingent on CMI approval) ■ Opportunity for meet & greet with all available speakers ■ Logo/branding on event signage and website ■ Full page print ad in August “CMWorld Show Issue” of Chief Content Officer magazine with the intent of celebrating these featured speakers ■ 2 complimentary passes to CMWorld main event 2017 Content Marketing World Tracks Agency Track Analytics & Data B2B Strategy Content Creation Content Distribution Content Strategy Demand Generation Email & Conversion Future Trends Global Strategy Influencer Marketing Innovation Talks Internal Communications Keynotes Process & Workflow ROI/Measurement Sales Search Social Media Video Strategy Writing
  43. 43. 44 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH CONTENT MARKETING WORLD WALL OF FAME EXCLUSIVE SPONSORSHIP: $17,500 ■ Exclusive sponsorship of “Wall of Fame,” honoring attendees who have been to all CMWorld events ■ Honorary “Sponsor Image” to be included among the honorees’ images ■ Sponsor logo to be included on all images ■ Sponsor branding on archway of the Wall of Fame ■ 2 complimentary passes to CMWorld main event ■ Logo/branding on event website (recognition as “Speciality Sponsor”) ■ Logo/branding on event signage (recognition as “Speciality Sponsor”) ■ Contact information from all opted-in “Wall of Fame” honorees (approximately 20-40) GRAPHIC ARTIST SPONSORSHIP: $10,000 ■ Selected CMW speaker sessions will be accompanied by attractive visual content art ■ Corner of every piece of art/workboard will include sponsor’s logo ■ Art/workboards were among the most highly shared items at CMWorld 2016! ■ Art/workboards will be prominently displayed in CMWorld expo hall as they are created on site ■ 1 complimentary pass to CMWorld main event JAY BAER PRE-CMW PARTY SPONSORSHIP: $12,500 ■ CMI will invite 200 industry influencers and CMWorld speakers to this party, held September 5 ■ Sponsor has unlimited passes to party (note: max capacity for all attendees is 200) ■ Logo/brandingoneventwebsiteas“SpecialtySponsor” ■ Logo/branding on event signage (both party and CMWorld main event) ■ Branded napkins distributed with drinks at the party ■ 2 complimentary passes to party AND CMWorld main event
  44. 44. 45 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH PODCAST LOUNGE: $12,000 for EXCLUSIVE sponsorship ■ Exclusive sponsor of CMW Podcast Lounge, housed in CMW Expo Area ■ Area will be comprised of multiple laptops loade with industry podcasts & headphones, promoting the best in audio content ■ Sponsor has the option to provide branded ear buds to distribute in Lounge ■ Sponsor may have one podcast of choice included on a laptop ■ Sponsor has the choice of hosting a LIVE podcast onsite from the Lounge ■ Logo on event website ■ Logo on event signage ■ One complimentary pass to CMW main event ■ Two expo-only passes (includes expo area and on-site lunches/refreshments) to staff podcast area WEDNESDAY COCKTAILS (EXCLUSIVE): $9,000 ■ Exclusive sponsorship of Wednesday cocktail hour, hosted in Expo Hall ■ Sponsor branded napkins will be included with every drink ■ Logo/branding on event signage ■ Logo/branding on event website ■ 1 complimentary pass to CMWorld main event LANYARD SPONSORSHIP (1 avail.): $13,500 ■ All badge lanyards will include sponsor’s logo ■ Logo on CMW website ■ 1 complimentary pass to CMW main event
  45. 45. 46 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH MEDIA/BLOGGER LOUNGE SPONSORSHIP (1 avail.): $10,500 ■ Exclusive signage in designated area for event bloggers ■ 1 complimentary pass to CMW main event ■ Tabletop in designated area to house marketing collateral ■ Recognition as event sponsor on event signage and website CHARGINGSTATIONSPONSORSHIP(4avail.): $10,000 ■ All charging stations will include signage with sponsor’s logo - the way it reads now we might actually have to brand the equipment ■ Logo on CMW website ■ Skirted tabletop in charging area to distribute marketing collateral ■ Sponsor may serve as gatekeeper/facilitator of electronics in charging area CONFERENCE TOTE BAG SPONSORSHIP (1 avail.): $11,000 ■ Logo/branding on conference tote bag distributed at event ■ 1 complimentary pass to CMW main event ■ One piece of marketing collateral in bags ■ Logo/branding on event website and signage CMW POSTERS SPONSORSHIP $4,000 for individual CMW posters $15,000 for ALL CMW posters ■ Exclusive sponsor of individual OR all posters promoting CMW sessions ■ Posters won GOLD HONORS at the 2016 Hermes Creative Awards! ■ Sponsor logo will be included on sponsored poster(s) ■ Poster will be housed in prominently-located spot among CMW traffic flow ■ Poster will receive extensive social media promotion via CMI’s social handles NOTE:PosterspromotingTrackssponsored byacompetingcompany
  46. 46. 47 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH BRANDED NOTEPADS SPONSORSHIP (1 avail.): $10,000 ■ Notepads will be branded with sponsor’s logo ■ Notepads will be distributed at conference registration area ■ Logo on event website and signage at event (recognized as “Specialty Sponsor”) BRANDED KEYCARDS SPONSORSHIP (1 avail.): $8,500 ■ Allhotelkeycardswillbebrandedwithsponsor’slogo ■ 1 complimentary pass to CMWorld main event ■ All hotel keycards will include a QR code that will direct attendees to the sponsor’s website of choice ■ Logo on CMWorld website CMWORLD BOOKSTORE SPONSORSHIP: $10,000 ■ Exclusive sponsor of CMWorld Bookstore, located in exhibit area ■ Sponsor’s book of choice may be included among CMI-selected book selections ■ Areawillbeprominentlybrandedwithsponsor’slogo ■ Sponsor has the option to organize book signings at location at their discretion (contingent on author’s availability); NOTE: CMI will not be involved in organizing book signings ■ 1 complimentary pass to CMWorld main event HALLWAY/POLESBRANDINGSPONSORSHIP:$10,000 ■ Be the most visible sponsor within the highly- trafficked CMWorld hallway! ■ (4) non-exclusive locations of poles or windows for the pricepoint. Could be in Expo Hall walkway or Grand Ballroom pre-function spaces. ■ Support poles will be wrapped with branded posters which will include sponsor’s logo ■ Includeslogo/brandingoneventwebsiteandsignage ■ Want a bigger splash? Ask about expanding branding reach throughout Convention Center (*Cost will increase)
  47. 47. 48 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH TROLLEY TRANSPORTATION SPONSORSHIP: $8,500 ■ ExclusivesponsorofCMWorldTransportation(Trolley) ■ Trolley will provide transportation to CMWorld evening activities on September 5 and 6 ■ Trolleywillbeprominentlybrandedwithsponsor’slogo ■ Logo on event signage and website as Speciality Sponsor ■ 1 complimentary pass to CMWorld main event CMWORLD “STUDENT SCHOLARSHIP”: $15K for 10 Students; $30K for 25 Students ■ Sponsor provides Scholarships to 10 or 25 students to attend CMWorld at no cost ■ Mention of Scholarship program from Joe Pulizzi on the CMWorld main stage (general session) ■ Participation as judge of Student Content Marketing Contest ■ Recognition as judge of Student Content Marketing Content via social media exposure ■ Logo/branding on each student’s event badge ■ Logo/branding on event website and signage ■ 1 complimentary pass for sponsor representative ■ Opportunity to “Meet and Greet” with students at CMWorld for photo/video opps, interviews, etc ■ NOTE:DeadlinetocommitforthisopportunityisMay1,2017 AGENCIES&MEDIACONTENTSERVICESGALLERIES: $5,500 as a stand-alone sponsorship $3,750 as an add-on to a CMW sponsorship ■ Inclusion in new CMW Agencies/Media Content Services on-site galleries ■ One 10’x10’ gallery wall piece/board to exclusively showcase content work ■ Gallery will be mentioned by Joe Pulizzi during CMW General Session/Main Stage ■ Logo on event signage & event website ■ Option to purchase CMW main event tickets at a 50% discount (2 max) ■ 10,000 banner impressions served atop CMI Content Agencies Online Listing
  48. 48. 49 CMWORLD SPONSORSHIPS LEAD-GENERATING AND/OR BRANDING OPPORTUNITIES Content Marketing World September 5-8, 2017 • Cleveland, OH Industry Lab Benefits: ■ Exclusive sponsorship of Thursday Industry Lab at CMW (expected attendees: 50-125) ■ Opportunity to present 3-5 minute thought leadership wrap-up on the state of the industry ■ Opportunity to distribute marketing collateral on the chairs at sponsored lab ■ Logo on signage at event and recognition on CMW website as sponsor ■ 1 complimentary pass to CMW Thursday lab ■ 1 complimentary pass to CMW main event ■ Discounted passes to CMW Main event for $900 each (3 max) ■ Access to post-event opt-in lab attendees list INDUSTRY LABS (September 8, 2017): $5,000 Each Labs: Hospitals and Healthcare Life Sciences and Pharma Technology Non-Profit Higher Education Retail and eCommerce Industrial Manufacturing Travel/Tourism/Hospitality Professional Services Financial Services ContentInc:ForSmallBusinesses and Entrepreneurs Automotive and Transportation Sports and Entertainment EXCLUSIVE SPONSORSHIP: CONTENT MARKETING WORLD FUN RUN $9,500 ■ Exclusive sponsor of CMW 2-day “Fun Run,” held on the mornings of Wednesday, Sept. 6 and Thursday, Sept. 7 ■ All runners will receive wrist bands, with the goal of presenting wrist bands at sponsor’s booth (or designated area) to pick up branded t-shirts (capped at 100) for the run ■ All wrist bands and t-shirts will be branded with sponsor’s logo, along with “CMW Runners Club” logo ■ Sponsorship includes lead-collection scanner to capturecontactinfofromallrunnersviascannedbadges ■ Race area will include sponsor-branded area for runner to take photos, shared on social media, engage with the sponsor, etc. MAKE YOUR EVENT AN OFFICIAL CMWORLD EVENT! Cost is only $2,500, and your event will be included in: ■ CMW “Happenings” page ■ CMW mobile app ■ CMW printed event guide
  49. 49. CCO MAGAZINE
  50. 50. 51 CMI OFFERINGS Content Marketing Technology Leadership Guide $5K annually for online/social inclusion + 1 page listing (listing + half-page ad) $8K annually for online/social inclusion + 2 page listing (listing + full-page ad) ■ A MUST if you wish to be named a CMI audience/voter’s choice “Top Solution” ■ Inclusion in inaugural “Content Marketing Technology Leadership Guide” (indexed by category), published by CMI ■ Inclusion consists of print, online and social “voting” presence (see below for more) ■ Online/social component includes the opportunity for CMI audience to vote on favorite solutions ■ “Audience Choice” winners will be announced at Content Marketing World 2017 and in the October issue of CCO magazine ■ Print edition will be included via special section of June ■ “Tech Issue” of CCO magazine distributed to 22,000 subscribers. ■ Participating solution providers will be indexed by category ■ Print edition will be distributed at Content Marketing World 2017 and will be available at no cost to CMI audience. 2-Page Listing ■ Company logo ■ Contact Information ■ 250 words outlining why your company is a Content Marketing Leader ■ 100 words for company overview/boilerplate ■ Three 3” x 3” images ■ Full page ad adjacent to listing 1-Page Listing ■ Company logo ■ Contact Information ■ 150 words outlining why your company is a Content Marketing Leader ■ 50 words for company overview/boilerplate ■ One 3” x 3” image ■ Half-page print ad below the listing Deadline to commit is April 7, 2017.
  51. 51. 52 CCO MAGAZINE Chief Content Officer magazine focuses on content specifically catered to our executive marketing audience. Marketing leaders will find more strategy-level articles in areas like demand generation, content strategy, analytics, marketing technology and content amplification. We’ll also explore new topics, such as professional development (“When should I leave my job?”) and leadership (“How can I inspire my team to embrace content?”) With this executive pivot will come a wholly redesigned book, with a fresh new look and beautiful information design. We know our new editorial line-up as well as new look and feel—all based on reader input—will continue CCO magazine’s aggressive growth trajectory in 2017. CHECK OUT THE LATEST ISSUE!
  52. 52. 53 CCO MAGAZINE BACK FOR 2017! CCO magazine will accept sponsored content from sponsors. These are one or two-page articles on pre-determined topics, written by a dedicated sponsored content lead at the Content Marketing Institute. If you’re interested in publishing sponsored content in CCO magazine, please request our CCO Sponsored Content Guide, which includes: © Which types of topics work best in a sponsored content format. © The process we use to collect ideas, assemble a draft, and finalize editorial and layout. © Deadlines for each issue, from initial concepts to final article and layout. SPONSORED CONTENT (2 page spread–one page of content + one full page ad): $9,750
  53. 53. 54 CCO MAGAZINE Why advertise in Chief Content Officer? CCO offers advertisers access to more than 22,000 senior-level marketers and publishers looking for products and services to help them solve their marketing challenges. With worldwide distribution, CCO offers access to markets that are hard to reach through traditional publications. Benefits to Advertisers ■ Globally distributed ■ Reach executive-level decision-makers ■ Maximize your ad dollar with exposure in both the print and digital editions ■ “Exclusive” content to drive traffic to digital edition ■ The digital edition lets readers link directly to your website or send you an email ■ Premium advertising opportunities in the digital edition
  54. 54. 55 CCO EDITORIAL CCO is a cutting-edge magazine intended to help marketers become publishers and publishers become content marketers. 2017 issue themes will include: ■ FEBRUARY Intelligent Content Conference Show Issue • Intelligent Content Conference (ICC) Show Issue • Bonus distribution at ICC • Content Strategy • Content Management Systems (CMS) • Translation/Localization • Agile Marketing ■ APRIL Agency Issue • Content Agencies • Video Strategy/Solutions • Native Ad Platforms • Paid vs. Owned Media • Brands Buying Media Companies ■ JUNE Technology Leadership Guide Issue • Content Creation/Workflow • Mobile • Measurement/Analytics • Personalization Tools ■ AUGUST Content Marketing World Show Issue • Biggest issue of the year! Bonus distribution at CMWorld • Video and Visual Content • Social Analytics • Search
  55. 55. 56 CCO EDITORIAL ■ NOVEMBER MegaContentMarketingAwardsIssue • ListingofallCMAwinners,withselectedspecial featuresoftopmarketers • InfluencerMarketing • DigitalAssetManagement • EmailMarketing • Search/SEO • ContentCuration   Each issue will include departments focused on giving you the tools you need to execute your content marketing programs. Here is an example of just a few: ■ Tech Tools The latest, shiniest, coolest tech tools content marketers use to flex their digital muscles. ■ Talking Innovation Joe Pulizzi interviews the biggest influencers in content marketing to understand what’s next. ■ Diagnosis Our content marketing experts get technical, diagnosing and treating common content marketing ailments.
  56. 56. 57 CCO DIGITAL ONLINE DIGITAL MAGAZINE CCO’s digital edition features all the great content of the print version, enhanced for online viewing, as well as exclusive digital-only content. The digital edition will also be promoted through the CMI blog, Facebook, Twitter and LinkedIn. Digital Edition Facts: ■ Average reading duration: 18 minutes ■ 26% of readers access an issue through their phone or tablet ■ There are 12,123 unique readers for the digital edition ■ 27% of readers return to the issue after their first visit
  57. 57. 58 CCO REACH AND DISTRIBUTION In 2016, CCO was distributed to over 22,000 senior-level marketers through our print and digital editions. Industry Breakdown Financial Services...........................................2,327 Non-technical Manufacturing......................1,784 Technology .....................................................3,570 Service..............................................................2,751 Advertising/Communications/ Marketing/Promotion...................................3,898 Publishing/Media...........................................1,777 Retail Trade/Distribution.................................648 Healthcare/Medical/Pharmaceutical............997 Travel/Tourism/Entertainment......................233 Government/Education/Non-Profit/ Trade Association...........................................1,224 Other Commercial Enterprises.......................842 Other Allied to the Field................................1,949 Total ............................................22,000
  58. 58. 59 CCO REACH AND DISTRIBUTION Breakdown of Titles Corporate Management........................................................................... 7,936 General Management............................................................................... 2,636 Advertising/PR.......................................................................................... 5,525 Sales Business Management..................................................................... 602 Marketing Support....................................................................................... 987 Sales Support...................................................................................................97 Consulting...................................................................................................... 687 Content Creation...................................................................................... 2,012 Other............................................................................................................ 1,518 Total.......................................................................22,000
  59. 59. 60 CCO RATES AND SIZES Full Page Trim - 8.125”x10.875” Bleed - 8.375” x 11.25” 1/2 Page - Horizontal Half Page - Horizontal Trim - 8.125”x5.5” Bleed - 8.375” x 5.625” *No bleed on top Display Advertising Sponsored Content.........................................$9,750 (2 page spread–one page of content + one full page ad) Premium Positions...................................... Net Rate Back Cover .......................................................$8,000 IFC/IBC...............................................................$7,500 Full Page............................................................$7,000 Half Page (hrz/vrt)...........................................$4,500 One-Third Page................................................$3,000 Content Marketing Leadership Guide (Print and Online) • $5K annually for online/social inclusion + 1 page listing • $8K annually for online/social inclusion + 2 page listing Advertisers that sign-up for 4 issues will receive a 15% discount Print Material Submission Ad Space Material Due February 2017 11/18/16 12/2/17 April 2017 01/20/17 02/3/17 June 2017 03/17/17 03/31/17 August 2017 05/19/17 06/2/17 October 2017 07/14/17 07/28/17 December 2017 09/15/17 09/28/17 Electronic Transmission and Questions E-mail: angela@contentinstitute.com Print File Formats ■ Print ready PDF file 1/2 Page - Vertical Trim - 4”x10.875” Bleed - 4.125” x 11.25” *No bleed on left 1/3 Page - Vertical Trim - 2.5”x10.5” *No bleed TRIM BLEED
  60. 60. TRAINING
  61. 61. 62 TRAINING Content Marketing University is your hub for all things related to content marketing education and training. Your one-stop shop to help you do your job better and more effectively. Our curriculum offers a full breadth strategic and tactical understanding of Content Marketing to utilize in your day-to-day and advance your career. Benefits ■ 13 core modules to earn your Certificate ■ On-demand access to the full Content Marketing University Curriculum ■ Quizzes to measure knowledge retention ■ New content tracks added every quarter ■ Topic specific tracks to hone skills in particular areas Individual Pricing Structure: Individual................................$995.00/learner Non-profit...............................$695.00/learner Contact Wally@ContentInstitute.com for pricing and more information
  62. 62. 63 TRAINING Corporate/Group Access The Content Marketing University curriculum is perfect for ensuring your team is on the same page when it comes to strategic implementation and speaking the same language across the board – leading to better synergy and ultimately a higher ROI for your content marketing efforts. In addition to the Individual Benefits: ■ Custom learner progress reports ■ White label branding of the University Portal ■ Upload your own content ■ Discounts available for groups as small as 3+ learners ■ Custom courses and tracks available Corporate Licenses and custom in-person training engagements available Contact Wally@ContentInstitute.com for pricing and more information
  63. 63. 64 CONTENT MARKETING INSTITUTE STAFF CONTENT MARKETING INSTITUTE STAFF Dave Anthony IT Director • @crosslinc Kim Borden Executive Assistant • @kborden3 Lisa Dougherty Director, Blog Community & Operations • @brandloveLLC Ann Gynn Blog Editor & Proofreader @anngynn John Hanson Audience Development Manager @jphautomation Jodi Harris Director, Editorial Content & Curation • @joderama Joseph Kalinowski Creative Director • @jkkalinowski Colleen Kilbane Director Of Finance Laura Kozak E-Media Manager • @lalakoz Pam Kozelka Vice President of Operations @pamkozelka Krissy Leskovec Special Projects Manager @krissyleskovec Michele Linn Vice President of Content @michelelinn Clare McDermott Managing Editor, Chief Content Officer • @soloportfolio Cathy McPhillips Marketing Director • @cmcphillips Lisa Murton-Beets Research Director • @lisabeets Joe Pulizzi Founder, Executive Director @joepulizzi Marcia Riefer-Johnston Founder, Executive Director @marciarjohnston Yatri Roleston Wordpress Production Coordinator Robert Rose Chief Strategy Advisor • @robert_rose Stephanie Stahl General Manager • @EditorStahl Amanda Subler Public Relations & Media Manager @amandasubler Angela Vannucci Project Director • @execmatters Monina Wagner Community Manager • @moninaw Kelley Whetsell Event Planner • @meetingdemands FOR SPONSORSHIP OPPORTUNITIES, CONTACT: Peter Loibl Vice President & Publisher @peterloibl Karen Schopp Strategic Account Manager @custom_publish Wally Koval Business Development Manager @wallykoval

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