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24 care product labs skillathon final

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24 care product labs skillathon final

  1. 1. Mayur M Mayuresh Ahirrao Narendra Patil Savita Kumari ICPM 2020B Your Trusted Partner
  2. 2. The Problem The demographic divide ~ 8% of India’s population is 60+ Years of age 104M | Similar Gender ratio o Growing number of India’s elderly is living alone o Strong link between Loneliness – Social Interactions – Cognitive decline – Health issues ! ~ 20% of India’s population will be 60+ Years of age by 2050
  3. 3. Challenges in Distant Aging But… Desire to LEARN to STAY RELEVANT with time
  4. 4. Positioning For Aging Sr Citizens living alone/as a couple away from their children Who Are highly dependent on local support for outdoor work Are NOT Tech Savvy Our Service is ONE STOP SOLUTION – ONE PHONECALL Highly Personalized & Trusted ‘At Home’ Concierge Service That Provides Dedicated Executive support to SIMPLIFY YOUR LIFE Unlike other Fragmented or Digital services
  5. 5. Customer Insights Unable to do Banking work as well as Utility transactions. Drop-Box too far… Unable to Travel due to lockdown Can some known person help me to go doctor when I am unwell? Need assistance for regular medical check-up & Medicines How I can learn Mobile transaction, Simple Online booking? Based on 22+ Sr Citizens interviews Medical Assistance Bank & Utility Services Basic Digital Literacy
  6. 6. Our Offering Digital Literacy Bank & Utility Services Medical Assistance (Scheduled/On-demand) Local Trained Executive • Verified partner/executive • ID proof, Police verification • Trained resources • No money transaction between user & resource Your Trusted Partner • One number/Dedicated assistant • Complete service tracking • Backend customer request Service visit logging • Partner management Executive/Subscription /Visit Management One Phone Number, One Phone Call Dedicated FACE as Your Trusted Partner Based on Actual Sr Citizens insights
  7. 7. Prototyping Digital Literacy Bank & Utility Services o Requests for Bank A/c linking o Digital Payment request
  8. 8. Market Opportunity No. of Sr Citizens in India #10.4 Cr People No. of Sr Citizens in Bangalore #9-10 L (INR 800Cr) No of Sr Citizens Staying Alone in Bangalore #2-2.5 L (INR 200Cr) Total Addressable Market Serviceable Available Market Share Of Market ~8% of Total Bangalore Population 25%-28% of Senior Citizens staying Alone 10% of these Senior Citizens as Potential Clients Potential Market ~20K No of Patrons ~ 10K per City | INR 8Cr Census + % Conversion Insights
  9. 9. Market Adoption / Routes to Market Direct Marketing - Sr Citizen Forums - Specialty Events & Clubs Booths & Pop-up Stores - Medical Service Providers - Bank Branches RWAs & Rotary Clubs Health Clinics & Hospitals Bank Branches Staffing organization for Trained staff Tech Platform for Back- end Operations Referrals & Word of Mouth Trusted Whatsapp Groups Partnerships Marketing Marketing
  10. 10. Product Roadmap First Year H1 • Launch of Services (3 priority Services) • Executive Recruitment & Training • Cover Bangalore Region 1 • Backend System Development First Year H2 • Launch of services in rest bangalore • Executive Recruitment & Training • System Enhancement Second Year • Launch of Addon Services • Executive Recruitment & Training Third Year • Lauch of Services in other 2 cities • Executive Recruitment & Training
  11. 11. Subscription Plan Silver Care GoldCare PlatinumCare Services included • Medical Assistance • Bank & Utility Services • Digital Literacy 10 Request/ 2 months Services included • Medical Assistance • Bank & Utility Services • Digital Literacy  40 Request/ 6 months Services included • Medical Assistance • Bank & Utility Services • Digital Literacy  Unlimited Request/ Year Rs 3999/- Rs 7999/- Rs 9999/-
  12. 12. Business Plan 1st Year 2nd Year 3rd Year Revenues SOM (# of Patrons) 2000 5000 10000 Avg Revenue per Patrons PA ₹8,000 ₹8,000 ₹8,500 Annual Revenue Rs L ₹160 ₹400 ₹850 # of Patrons per Executive 50 55 60 Total # of Executives needed 40 91 167 Costs Fixed Salary per Executive pm ₹25,000 ₹27,000 ₹28,000 Fixed Salary Per Year | Rs L ₹3.0 ₹3.2 ₹3.4 Total Salary Per Year Rs L ₹120 ₹295 ₹560 Marketing & Distribution Cost % 10% 10% 10% Marketing & Distribution Cost Rs L ₹16 ₹40 ₹85 SG&A / OPEx % 15% 12% 12% SG&A Cost Rs L ₹24 ₹48 ₹102 Total Costs Rs L ₹160 ₹383 ₹747 Profits Operating Profit Rs L ₹0 ₹17 ₹103 Rs 8.5 Cr Revenue by 3rd Year | Profitability from 2nd Year
  13. 13. ASK… ADVICE… ASK – Transportation Ecocystem Partners for Executives ADVICE – Quality of Service AND Growth Plan
  14. 14. Your Trusted Partner

Editor's Notes

  • Direct Marketing: Senior Citizens forums
    Bank Branches
    Specialty Events and Clubs
    Medical Service Providers

    Word of Mouth:
  • Direct Marketing: Senior Citizens forums
    Bank Branches
    Specialty Events and Clubs
    Medical Service Providers

    Word of Mouth:
  • Direct Marketing: Senior Citizens forums
    Bank Branches
    Specialty Events and Clubs
    Medical Service Providers

    Word of Mouth:

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