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DATE:
Sports Viewership
8.2020
SPORTS RETURN
Anticipated demand is high with the return of live sports even
with changes in formats, schedules and withou...
NBC 2020 NHL Qualifer Games
(w/o 7/27)
NBC 2019 NHL Reg Season
(w/o 3/25-3/31)
ESPN 2019 Opening Day
(w/o 3/25)
ESPN 2020 ...
2020 PGAT 3M Open
(w/o 7/20)
2019 PGAT 3M Open
(w/o 7/1)
2020 PGAT WGC
(w/o 7/27)
2019 PGAT WGC
(w/o 7/22)
PGA
Source: Nie...
Copyright Ocean Media © 2020 - Proprietary & Confidential
THANK YOU
Dedicated Precision, Personal Passion
Contact: Dave Co...
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Sports Viewership

Sports are Back!

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Sports Viewership

  1. 1. DATE: Sports Viewership 8.2020
  2. 2. SPORTS RETURN Anticipated demand is high with the return of live sports even with changes in formats, schedules and without live fans MLB Regular Season Schedule Thursday, 7/23 – Sunday, 9/27 60 Games Each No Fans in Stadiums / Virtual Fans on TV Universal DH Fewer players NBA Schedule Regular Season: July 30 First round Playoffs: Aug. 17 Conference semifinals: Aug. 31 Conference finals: Sept. 15 NBA Finals: Sept. 30 NHL Playoff Schedule Qualifiers and round-robins: Aug. 1 First round: Aug. 11 Second round: Aug. 25 (tentative) Conference finals: Sept. 8 (tentative) Stanley Cup Final: Sept. 22 (tentative) Fox Sports reporting sell out rate of over 90% for MLB inventory TNT sells out regular season inventory NBC Sports sees Scatter picking up, Playoffs to fuel demand 22 Best Teams Three Disney Hotels Special Courts Eastern Conference: Scotiabank Arena / Toronto Western Conference: Rogers Place / Edmonton
  3. 3. NBC 2020 NHL Qualifer Games (w/o 7/27) NBC 2019 NHL Reg Season (w/o 3/25-3/31) ESPN 2019 Opening Day (w/o 3/25) ESPN 2020 Opening Day (w/o 7/20) ESPN 2019 First 2 Weeks Reg Season (w/o 3/25-4/7) ESPN 2020 First 2 Weeks Reg Season (w/o 7/20-8/2) SPORTS VIEWERSHIP MLB saw a 76% YoY increase on Opening Day, and -12% YoY in the first two weeks of regular season NHL saw a 76% increase in viewership YoY from NBC regular season to NBC qualifier games Source: Nielsen NPower; A25-54 Avg. Imps (000), Live TV MLB 501,000 881,000 MLB and NHL return with increases in A25-54 viewership NHL 325,000 573,000 418,000 368,000
  4. 4. 2020 PGAT 3M Open (w/o 7/20) 2019 PGAT 3M Open (w/o 7/1) 2020 PGAT WGC (w/o 7/27) 2019 PGAT WGC (w/o 7/22) PGA Source: Nielsen NPower; A25-54 Avg. Imps (000) 398,000 404,000 506,000 372,000 NBA regular season remains relatively flat to earlier this year (prior to COVID-19 hiatus) PGA sees fluctuating viewership depending on tournament. NBA ESPN 2020 NBA Regular Season (w/o 7/27) ESPN 2020 NBA Regular Season (w/o 3/2) 720,000 717,000 SPORTS VIEWERSHIPNBA and PGA return with fluctuating A25-54 viewership
  5. 5. Copyright Ocean Media © 2020 - Proprietary & Confidential THANK YOU Dedicated Precision, Personal Passion Contact: Dave Coleman Dave.coleman@oceanmediainc.com (714) 916-7180

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