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the polished
Visual communication
for academics
scientist
BY: MADELINE WUKUSICK
3The Polished Scientist | M. WUKUSICK
complex,
nuanced
succinct,
Engaging?
The Polished Scientist | M. WUKUSICK 4
infographics
1,248
7,804
251
hours underwater
transects
rocky reefs
monitored
stude...
The Polished Scientist | M. WUKUSICK 5
branding
p a c i f i c m e x i c o
The Polished Scientist | M. WUKUSICK 6
presentations
7The Polished Scientist | M. WUKUSICK
Principles structure solutions
to get us started
design
principles
“The whole is other than
 the sum of the parts.”
-Kurt Koffka, Gestalt theorist
1
hierarchy
Help your
audience.
Make your
trajectory
intuitive.
Eliminate the guesswork.
Show your audience
where to look
Create a
road map.
The Polished Scientist | M. WUKUSICK 21
examples
hierarchy
2
alignment
Every element,
is visually connected.
													
Calm
					 the chaos.
Align your elements.
Calm the chaos.
Every element is
visually connected.
The Polished Scientist | M. WUKUSICK 25
examples
alignment
3
Contrast
If every-
thing is large
and extra-
bold nothing
stands out...
what’s most important
Instead, only
emphasize
The Polished Scientist | M. WUKUSICK 13
examples
contrast
©The Design Surgery ©Hezy Team
4
proximity
Group like with like:
Things that are related
should be near each other
A, B, C
D1
2
3
Group like with like:
1
2
A B
C
The Polished Scientist | M. WUKUSICK 17
examples
proximity
©Si digital
presentation
structure,a few ideas
The Polished Scientist | M. WUKUSICK 27
structure
Title Slides
. Trusted. Leaders
JAN. 26, 2015
. Trusted. Leaders
Experie...
The Polished Scientist | M. WUKUSICK 28
structure
Header/footers
Regenerative
Medicine
A Leading Company in the Emerging F...
The Polished Scientist | M. WUKUSICK 29
structure
Chapter slides
Section One
INTRODUCTION
The Polished Scientist | M. WUKUSICK 30
structure
Agenda slides
design
solutionsfor data
BEFO
RE
75 patents issued worldwide; 45 applications pending
Global Patent Estate
NASDAQ:
Protect XXXX’s proprietary methods and d...
EXPERIENCE. TRUST. LEADERSHIP.
For 40 years, XXXXX’s mission
has been:
// 2
Creating, investing in and building
companies ...
Building
EXPERIENCE. TRUST. LEADERSHIP.
For 40 years, XXXXX’s mission
has been:
// 2
Creating
Companies that bring to
mark...
How Blackbaud Got Started
•  Ideation  Activation  Curating
60%-70% of the buyer's journey is completed before the
prospec...
A
FTER
Protection Works
43Nassau/km
8Nassau/km
186Nassau/km
CAYMAN BRAC
43 Nassau/km
186 Nassau/km
8x Little Cayman vs.
Grand Cay...
Real-world catch
Inconsistencies between Bluefin Tuna quotas and
catches in 2007 (metric tonnes):
Scientist
Recommended:
1...
23%
28%
35%
52%
58%
75%
59%
65%
48%
42%
41%
25%
72%
Believe there is not
enough evidence
Support Darwin’s
Theory of Evolut...
The Belt
Protects a patient’s Central Vencus Catheter (CVC):
problem area
Before After
Tipstricks
•	 RG color blind
•	 14 pt font
•	 break up slides
•	 test light colors
•	 empty space is good
•	 text/background contrast...
Thankyou
questions
mwukusick@gmail.com
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The Polished Scientist

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Visual Communication for Academics

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The Polished Scientist

  1. 1. the polished Visual communication for academics scientist BY: MADELINE WUKUSICK
  2. 2. 3The Polished Scientist | M. WUKUSICK complex, nuanced succinct, Engaging?
  3. 3. The Polished Scientist | M. WUKUSICK 4 infographics 1,248 7,804 251 hours underwater transects rocky reefs monitored students trained from 2011-2014 institutions participating 53 16 1,198,600m2 surveyed (or the area of 266 soccer fields) = 10 fields 425 total species recorded 2 million organisms counted
  4. 4. The Polished Scientist | M. WUKUSICK 5 branding p a c i f i c m e x i c o
  5. 5. The Polished Scientist | M. WUKUSICK 6 presentations
  6. 6. 7The Polished Scientist | M. WUKUSICK Principles structure solutions
  7. 7. to get us started design principles
  8. 8. “The whole is other than the sum of the parts.” -Kurt Koffka, Gestalt theorist
  9. 9. 1 hierarchy
  10. 10. Help your audience. Make your trajectory intuitive. Eliminate the guesswork.
  11. 11. Show your audience where to look Create a road map.
  12. 12. The Polished Scientist | M. WUKUSICK 21 examples hierarchy
  13. 13. 2 alignment
  14. 14. Every element, is visually connected. Calm the chaos.
  15. 15. Align your elements. Calm the chaos. Every element is visually connected.
  16. 16. The Polished Scientist | M. WUKUSICK 25 examples alignment
  17. 17. 3 Contrast
  18. 18. If every- thing is large and extra- bold nothing stands out...
  19. 19. what’s most important Instead, only emphasize
  20. 20. The Polished Scientist | M. WUKUSICK 13 examples contrast ©The Design Surgery ©Hezy Team
  21. 21. 4 proximity
  22. 22. Group like with like: Things that are related should be near each other A, B, C D1 2 3
  23. 23. Group like with like: 1 2 A B C
  24. 24. The Polished Scientist | M. WUKUSICK 17 examples proximity ©Si digital
  25. 25. presentation structure,a few ideas
  26. 26. The Polished Scientist | M. WUKUSICK 27 structure Title Slides . Trusted. Leaders JAN. 26, 2015 . Trusted. Leaders Experience. Trust. Leadership.
  27. 27. The Polished Scientist | M. WUKUSICK 28 structure Header/footers Regenerative Medicine A Leading Company in the Emerging Field of | Overview February 2015 1
  28. 28. The Polished Scientist | M. WUKUSICK 29 structure Chapter slides Section One INTRODUCTION
  29. 29. The Polished Scientist | M. WUKUSICK 30 structure Agenda slides
  30. 30. design solutionsfor data
  31. 31. BEFO RE
  32. 32. 75 patents issued worldwide; 45 applications pending Global Patent Estate NASDAQ: Protect XXXX’s proprietary methods and devices for manufacturing XXXX Cell Therapy, as well as methods of using XXXX Cell Therapy in the treatment of scleroderma, osteoarthritis, and several other pipeline indications 2 33% 15% 11% 22% 19% OTHER USA EU JAPAN ASIA- PACIFIC A FTER
  33. 33. EXPERIENCE. TRUST. LEADERSHIP. For 40 years, XXXXX’s mission has been: // 2 Creating, investing in and building companies that bring to market products that solve important medical problems BEFO RE
  34. 34. Building EXPERIENCE. TRUST. LEADERSHIP. For 40 years, XXXXX’s mission has been: // 2 Creating Companies that bring to market products that solve important medical problems Investing In A FTER
  35. 35. How Blackbaud Got Started •  Ideation Activation Curating 60%-70% of the buyer's journey is completed before the prospect speaks with sales It started with the SiriusDecisions framework! BEFO RE
  36. 36. A FTER
  37. 37. Protection Works 43Nassau/km 8Nassau/km 186Nassau/km CAYMAN BRAC 43 Nassau/km 186 Nassau/km 8x Little Cayman vs. Grand Cayman Nassau grouper populations are 8x larger on islands with protected spawning sites. M A P
  38. 38. Real-world catch Inconsistencies between Bluefin Tuna quotas and catches in 2007 (metric tonnes): Scientist Recommended: 15,000 Catch Quota: 29,500 Reported Catch 36,000 Estimated Actual Catch 61,000
  39. 39. 23% 28% 35% 52% 58% 75% 59% 65% 48% 42% 41% 25% 72% Believe there is not enough evidence Support Darwin’s Theory of Evolution. ‘Darwinism’By Country 77%
  40. 40. The Belt Protects a patient’s Central Vencus Catheter (CVC): problem area Before After
  41. 41. Tipstricks
  42. 42. • RG color blind • 14 pt font • break up slides • test light colors • empty space is good • text/background contrast • go easy on transitions, animations, sounds • clip art, Dollar Photo Club The Polished Scientist | M. WUKUSICK 43 tips
  43. 43. Thankyou
  44. 44. questions mwukusick@gmail.com

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