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The Paragraph Project One-Pager

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If you conduct the same research in the same ways as your competitors, what advantage does that give you? By using old research methodologies in new ways and inventing new methodologies unique to each client's research objectives, we quickly explore more territory to find insights others overlook.

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The Paragraph Project One-Pager

  1. 1. © 2017 The PARAGRAPH Project. All Rights Reserved. Live-Alongs Equity Mining Segmentation Co-Creation Panels Culture Plunges Semiotic Research (Non)Traditional Focus Groups Deprivation Studies Opportunity Surveys Co-Creation Worksessions Insight Bountyhunting Contradiction Search Consumer Translators Storytellers Assignment Expert Panels Dollar Decides Test Online Anthropology Consumer Journals Collaborative Worksessions Mobile Ethnographies When devloping a research approach, we challenge ourselves to identify and utilize techniques that will uncover fresh insights. “Insanity: doing the same thing over and over and expecting different results.” — A L B E R T E I N S T E I N Like finding an untapped oil reservoir, uncovering new insights is both messy and lucrative. For sure, the past few decades have led to more and more sophisticated research tools. There are sharper drill bits than ever, so to speak. But what good is it to have a sharp drill if you're drilling in the wrong place? And what advantage does it give you to drill in the same location as your competitor? If you conduct the same research in the same ways as your competitors, what advantage does that give you? By using old research methodologies in new ways and inventing new methodologies unique to each client's research objectives, we quickly explore more territory to find insights others overlook. C R E A T I V I T Y in S T R A T E G Y 131 Orange Street, Durham, NC 27701 // www.theparagraphproject.com // (919) 260-1955
  2. 2. © 2017 The PARAGRAPH Project. All Rights Reserved. What good is data if it isn’t brought into the world in a compelling way? If your audience doesn’t care and aren’t inspired, then all the research and strategy in the world won’t matter. We believe creativity is the missing link between useful information and actionable inspiration. The one thing our clients have in common is the need to find consumer insights that fuel topline growth.

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