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Establish Taxonomy

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Establish Taxonomy

  1. 1. Class Agenda • What did you learn last week? • Establish Structures • Structures Workshop • Homework
  2. 2. What did you learn during The last week?
  3. 3. Did you submit Contracts for advisors?! (i.e. Oh F*ck you need a w9 from them)
  4. 4. Establish Structures
  5. 5. Ontology: Do you know what you mean when you say what you say? Taxonomy: Have you provided logical structures that bring meaning to what you present? Choreography: How is meaning affected across various channels, over time and through usage? Ontology Taxonomy Choreography Critical Components Of IA* *HT  @DanKlyn
  6. 6. Taxonomy = Structure 6
  7. 7. 7 “Perhaps the most important change from the previous menu, though, was a grouping system that categorized food items into neat culinary taxonomies: pancakes on this page, omelettes on this one, etc.”
  8. 8. 8
  9. 9. Organizing information is not the hard part 9 building true consensus on the meaning and intent of information is the hard(er) part
  10. 10. How to make a “structure” 10
  11. 11. Rules of the Road: •There is no truth, only spin: Information is crafted, and therefore fallible. •Every thing has information, even antelopes •Information can be “made of” less obvious “material” (example: African tribal drums communicate in depth messages over miles) •Information can be made out of the lack of information (example: an empty shelf where a product should be is information) 11
  12. 12. 12 What “information” do you have? • What “information” is important to your target user? • In what medium and context is “information” found today? • What “information” is important to your own objectives? • What “nouns” are you providing to users? • What “verbs” are users anticipating as relates to those “nouns”?
  13. 13. What facets do you have? • A facet is a particular aspect or feature of something. The number of facets something has the more ways it can be organized against other things. 13 • 10 Facets of a Vegetable 1.! Color 2.! Texture 3.! Taste 4.! Season Planted 5.! Season Harvested 6.! Soil Grown In 7.! Class 8.! Subclass 9.! Countries Consumed in 10.!Cost by Country
  14. 14. Will you use Ambiguous vs. Exact Classifications? 14
  15. 15. The more Ambiguous classifications, the less effective the taxonomy 15 Level of Ambiguity in Classification ClarityofTaxonomy
  16. 16. 16 Are you designing for homogenous information or heterogenous information?
  17. 17. 17
  18. 18. 18 How much information is appropriate and at what rate of discovery?
  19. 19. Structural Considerations • How much are you organizing? • How much choice can the user handle at each point in the process they are undertaking? • What are the bounds of the medium you are working in? • How does the mental model of you target user relate to the information you are dealing with? 19
  20. 20. Lessons in Structural Integrity 20
  21. 21. Lesson 1: When unraveling complexity, Start with language not interfaces 21
  22. 22. 22
  23. 23. Lesson 2: Diagram the damn thing 23
  24. 24. diagrams and maps Can be “invented” for a certain context ... but here are a bunch that I keep going back to 24
  25. 25. Funnel 25
  26. 26. 26
  27. 27. Quadrants 27 Urgent Not Urgent NotImportant Important 1 2 3 NA
  28. 28. 28
  29. 29. Gantt 29 Starving Commute Home Call For Pizza ORder Pizza Delivery Info Payment Info Wait 7:00 PM 7:05 PM 7:10 PM 7:15 PM 7:20 PM 7:25 PM 7:30 PM Full Hungry Eat Pizza At Home
  30. 30. 30
  31. 31. 31
  32. 32. Flow Diagram 32 Call Pizza place Watch Movie Order Pizza Delivery & Payment Hungry? Yes! No! Arrive Home After Work Wait Eat Doorbell? Pizza Guy? Yes! No :( Yes! No!
  33. 33. Venn Diagram 33 Movie Pizza Friday Night at Home
  34. 34. Tree 34 Pizza Chicago Style PlainToppings NYC Style Plain Toppings VeggieMeat VeggieMeat
  35. 35. Swim lane 35 Customer Service Cook DriverPizza Eater Hungry Call Pizza place Answer Take Order Give Order Enter into POS Make Pizza Bake Pizza Box Pizza Take Pizza Drive to house Ring door Bell Answer Door Pay for Pizza Eat Pizza Read Order
  36. 36. Block 36 Pizza Crust Toppings Service Thin "NYC" Thick "Chicago" To Go To StayDelivery
  37. 37. schematic 37 Pie Crust Tomato Sauce & cheese Toppings Slice
  38. 38. EXPLODED schematic 38 Pizza Crust cheese Toppings Tomato Sauce
  39. 39. 39
  40. 40. Journey Map 40 Get out of Work Drive Walk to Door Order Pizza Get Pizza Eat Pizza Outside Car Home Unlock Door Park In Drive Hear Doorbell Get Home
  41. 41. 41
  42. 42. Hierarchical Map 42 Cooks CooksAst Mngr Abby's Pizza Customer Service Kitchen Operations Chef Cooks Cooks Cook Sales manager Cooks Cooks Driver Manager
  43. 43. Association Map 43 Abby's Pizza Store Website Print Ads Coupon Menu Flyer Signs Delivery Take Out Dine In Radio Paper Board Menu About Order
  44. 44. 44 PLAN THE BUSINESS ASSORT THE PLAN SELL-IN THE PLAN EXECUTE THE ASSORTMENT BRING ASSTMTTO LIFE Scorecar ds (Annual, Seasonal, Monthly) Top Account Plan Market Share Data Point of Sale Competitor Account Financials Account Trends Wholesale Sales Key City Consumer Trends Analyze the Business Develop Marketplace Insights Develop Accountvv Insights BUSINESS PLANNING Tailor Seasonal Offering Create Account Assortment Plans VisualFinancial Retail Space Buy SIM Strategies GTM KAPM Season Fundamentals (Nike U) CSI/ Showroom Account Assortment PlansCraft Sell-in Package Create Seasonal Experience Learn to Sell & Service SELL-IN PREPARATION Samples Commercial content Catalog Shop Invoices Claims Order Tracking Manage the buy RETAILER BUYING SKU Online Training EKIN In-store Training PP Guidelines & Directives Self-serve Digital In-store associate Present Products Train Retail Associates Educate Consumers (SKU) PRODUCT EDUCATION& PRESENTTAION Sales Programs Account DC Nike DC 3rd Party Logistics Consolidators CarriersStore Account Driven Changes Entry Errors Nike Driven Changes Demand/ Supply match Launch Manage Delivery Manage Load-in ORDER MANAGEMENT Analyze the Assortment Directed Assortments Account Seasonal Recaps Category Hindsighting & Foresighting Quick- strike Always Available/ Replenishment Review the Business Physical Assets Gross to Net Profitabilty Modeling Sales Targeting Seasonal Recap In Season Sell-thru Suggested ReplacementsAllocated Products Edited Offering Call-offs UPCs Order Analysis At-once availability Allocated Product Manage Fill-in Campaigns Digital Assets (wholesale.com) Futures Order ASSORTMENT PLANNING Build & Manage the Plan At-Once Order Product Modules Stock & Sales & Open to Buy Manage Gaps & Opportun- ities Asstmt sell-in Financial Plans Sales Programs Account Credit Product Allocations Business Plans Rep Content
  45. 45. In class Challenge: For homework you were asked to make a table of contents for your thesis prospectus book. Step 1: Spend 15 minutes creating cards that represent each section of your book as well as the main points an audience would need to know for each section. Step 2: in groups of 3 present your work through this flow of cards (7 min each) Step 3: Report back about changes you feel are important to make to your flow as a result of this exercise Step 4: Blog!!!!
  46. 46. Reviewing what “pass” means for Thesis 2 From the Syllabus distributed in the first class • A Complete and professionally edited Prospectus Book • Two new dossiers* of work done this semester • A Short Video Pitch • An online record of your thesis work showing weekly progress 46 *SVA POD Official Dossier Requirements: ■ Project Description: 350 word minimum, written in the third person ■ Five process images (1024px x 768px) in jpg and RAW format. ■ Five final images (1024px x 768px) in jpg and RAW format. ■ A video embed URL (YouTube or Vimeo) where applicable ■ Any other applicable assets such as pdfs, slideshares, etc. ■ Proper citation of all sources Two dossiers must be emailed to Abby, Allan and Gabrielle. The first by Feb 25th and the last by May 6th.
  47. 47. NOTE: I AM NOT IN CLASS NEXT WEEK! 47
  48. 48. Homework 48
  49. 49. Assignments 49 Formal Writing Assignment (due next class) Write about Authenticity vs. Bullshit Making Assignment (due next class) Prepare for your workshop at Google on faking it till you make it. Housekeeping Assignment (LATE if not done yet) • Turn in a dossier from this class/this semester if you did not yet, as it was due last week • Turn in advisor contracts and w9s to Gabrielle • Note your final thesis name in the google doc Cassy owns Blogging Assignment (due by noon tomorrow) Publish the intended final structure of your book on your blog

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