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Gigtime-Lionheart-GAMA-Presentation.pptx

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Gigtime-Lionheart-GAMA-Presentation.pptx

  1. 1. HOW TO PUT YOUR GAME STORE ON THE MAP GOOGLE BUSINESS PROFILE
  2. 2. GOOGLE BUSINESS PROFILE
  3. 3. GOOGLE BUSINESS PROFILE THE DATING SITE FOR YOUR BUSINESS
  4. 4. GOOGLE BUSINESS PROFILE
  5. 5. GOOGLE BUSINESS PROFILE • Is this store near me? • What does the store look like? • Do they carry the games I like to play? • What do others think about this store?
  6. 6. After 25 Days
  7. 7. After 60 Days
  8. 8. After 90 Days
  9. 9. After 4 Months
  10. 10. After 5 Months
  11. 11. GOOGLE BUSINESS PROFILE • How to optimize your listing • What are citations and how do you get them? • How to get more reviews • How to get engagement Here's what you're going to learn:
  12. 12. GOOGLE BUSINESS PROFILE #1 is No Longer #1 (Why not?)
  13. 13. GOOGLE BUSINESS PROFILE
  14. 14. GOOGLE BUSINESS PROFILE • Your Primary Category • Keywords in Your Title • Proximity of Your Store • High Google Star Rating • Completeness of Your Listing • Keywords in Reviews • If Your Listing is Verified. Ranking Signals
  15. 15. Best Practices for your Google Business Profile GOOGLE BUSINESS PROFILE
  16. 16. GOOGLE BUSINESS PROFILE Edit Your Profile
  17. 17. GOOGLE BUSINESS PROFILE Business Name: No KW Spam Primary Category: Game Store Address: Consistent Phone: Local Number Your Profile
  18. 18. GOOGLE BUSINESS PROFILE Secondary Categories • Hobby Store • Game Store • Miniatures Store • Cafe' • Magic Store* • Gift Shop* • Board Game Club • Trading Card Store* • Toy Store* • Collectibles Store* *Use With Caution
  19. 19. GOOGLE BUSINESS PROFILE Description
  20. 20. GOOGLE BUSINESS PROFILE Description • WII-FM
  21. 21. GOOGLE BUSINESS PROFILE Description • WII-FM • Focus on the store, not specific brands
  22. 22. GOOGLE BUSINESS PROFILE Description • WII-FM • Focus on the store, not specific brands • Use keywords people would use to search for your store
  23. 23. GOOGLE BUSINESS PROFILE Description • WII-FM • Focus on the store, not specific brands • Use keywords people would use to search for your store • 750 character limit
  24. 24. GOOGLE BUSINESS PROFILE Description • WII-FM • Focus on the store, not specific brands • Use keywords people would use to search for your store • 750 character limit • No URL's, emojis, or special characters
  25. 25. GOOGLE BUSINESS PROFILE Photos
  26. 26. GOOGLE BUSINESS PROFILE Getting Citations (What are those?)
  27. 27. GOOGLE BUSINESS PROFILE Citations “Mentions of your store’s Name, Address, and Phone Number (NAP) on a website that isn’t your own.”
  28. 28. GOOGLE BUSINESS PROFILE Citations • NAP Must Match • Time Consuming • Use BrightLocal.com ($75-150) • Store Locators
  29. 29. GOOGLE BUSINESS PROFILE Getting Reviews
  30. 30. GOOGLE BUSINESS PROFILE Best way to get reviews?
  31. 31. GOOGLE BUSINESS PROFILE Best way to get reviews?
  32. 32. GOOGLE BUSINESS PROFILE
  33. 33. GOOGLE BUSINESS PROFILE
  34. 34. GOOGLE BUSINESS PROFILE Respond to Your Reviews
  35. 35. GOOGLE BUSINESS PROFILE
  36. 36. GOOGLE BUSINESS PROFILE
  37. 37. GOOGLE BUSINESS PROFILE Getting Engagement
  38. 38. GOOGLE BUSINESS PROFILE Frequency • 2-4 Times Per Week • Early on Your Busiest Days • Regular Events - Same Post • Can Be Automated ⚬ LocalViking.com
  39. 39. GOOGLE BUSINESS PROFILE Photos: Media Posts
  40. 40. GOOGLE BUSINESS PROFILE Photos: Media Posts
  41. 41. GOOGLE BUSINESS PROFILE Next Steps
  42. 42. GOOGLE BUSINESS PROFILE D A N I E L L E A D A M S 361-658-6490 danielle@lionhearthobby.com lionhearthobby.com On social media @lionhearthobby
  43. 43. GOOGLE BUSINESS PROFILE • How to optimize your listing • What are citations and how do you get them? • How to get more reviews • How to get engagement Here's what you learned:
  44. 44. GOOGLE BUSINESS PROFILE Q: Is This a Lot of Work? A: Yes Q: Is it Worth It?... Questions:
  45. 45. GOOGLE BUSINESS PROFILE Get Someone to Do It For You If You See the Value But Don’t Have the Time:
  46. 46. GOOGLE BUSINESS PROFILE Google Business Profile Done For You
  47. 47. GOOGLE BUSINESS PROFILE GAMA Special $497/mo $350/mo.
  48. 48. GOOGLE BUSINESS PROFILE
  49. 49. GOOGLE BUSINESS PROFILE Gigtime.com/GAMA
  50. 50. GOOGLE BUSINESS PROFILE B I L L H I B B L E R cell: 512-468-5840 bhibbler@gigtime.com gigtime.com On social media @gigtime
  51. 51. GOOGLE BUSINESS PROFILE Questions?

Editor's Notes

  • Bill Slide:
  • Before We Dive In, Here’s Something You Need to Know About Google. #1 Is No Longer #1
  • In the “old days” #1 Meant You Were at the Top of the Page.
  • The Ad guy is #1. He’s paying to be there. Every time someone clicks, he pays. If he stops paying, he disappears. Doesn’t matter if he’s paid Google 10k, he stops paying, he’s gone. The old #1 – He’s probably paying $1500 to $2,000 a month and it took him 6-9 months to get there. Maybe more.
  • 4th Name Change. Changed in December. Probably Change Again.
  • Ranking Signals: Things Google Looks at to Determine Where You Show Up in the Map Pack. This is a partial list. We don’t have time to cover all but we cover the most important.
  • Here’s Where We Begin
  • Identity Photos (Logo 250 x 250 & Cover – 1024 x 576)
    Exterior Photos (Signage & Storefront)
    Interior Photos
    Aisles, Sections, Displays, Gaming Areas, ‘Backstage Photos’
    Team Photos: You, Employees, Vendors, You with Customers
    Product Photos: Details coming up
    Customer Photos – (Show instead of tell?)
    Selfies in the Store
    Customer’s Playing Games
    Customer’s Painted Miniatures
    Customers Playing at Home
  • Get to the next one…
  • Local Business Directory Sites, Global Directories, Chamber of Commerce, Industry Specific Directories, Yelp
  • You’re not only trying to engage and impress Customers. You’re doing these things to show Google you’re active and worth ranking higher.
  • Let’s talk about Posts
  • Posts can be up to 1500 characters and Include Option to Provide a Link to a Learn More Page or a Buy Online page. 2-4 Sounds like a lot but if you do, say, a D&D event every Wednesday night, that’s an Event post and you can use the same post every week. If you have 2-3 weekly events, then you do a post when you run a promotion, then run a What’s New Post every week. Maybe a new product, a new product line, a new member of your team, even things like an anniversary post, or a backstage post, or a post on a customer. Each post can include up to 10 images.
  • Let’s talk about Posts
  • I create all my Graphics in Canva. So does Danielle. Canva.com
  • Canva has a free version but it’s worth paying to get access to additional graphics, images and collaborative tools. Google Media Posts are square, so you even use the same image you use for Instagram. Canva.com.
  • Let’s Review… Turn Over to Danielle
  • Remember this map Bill showed you earlier?
  • Last week. Customer from North Austin (laser) Drove Over. Passing a number of other stores. Said they discovered LionHeart through the Google Listing. $400 and they’ll probably be back. So YES it’s worth it.
  • Let’s Review… Turn Over to Danielle
  • Let’s Review… Turn Over to Danielle
  • Let’s Review… Turn Over to Danielle

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