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HOW TO PUT
YOUR GAME
STORE ON
THE MAP
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
THE DATING SITE FOR YOUR BUSINESS
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
• Is this store near me?
• What does the store look like?
• Do they carry the games I like
to play?
• What do others think about
this store?
Gigtime-Lionheart-GAMA-Presentation.pptx
Gigtime-Lionheart-GAMA-Presentation.pptx
After 25 Days
After 60 Days
After 90 Days
After 4 Months
After 5 Months
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
• How to optimize your listing
• What are citations and how do
you get them?
• How to get more reviews
• How to get engagement
Here's what you're going to learn:
GOOGLE BUSINESS PROFILE
#1 is No
Longer #1
(Why not?)
Gigtime-Lionheart-GAMA-Presentation.pptx
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
• Your Primary Category
• Keywords in Your Title
• Proximity of Your Store
• High Google Star Rating
• Completeness of Your Listing
• Keywords in Reviews
• If Your Listing is Verified.
Ranking Signals
Best Practices
for your Google
Business Profile
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
Edit Your Profile
GOOGLE BUSINESS PROFILE
Business Name: No KW Spam
Primary Category: Game Store
Address: Consistent
Phone: Local Number
Your Profile
GOOGLE BUSINESS PROFILE
Secondary Categories
• Hobby Store
• Game Store
• Miniatures Store
• Cafe'
• Magic Store*
• Gift Shop*
• Board Game Club
• Trading Card
Store*
• Toy Store*
• Collectibles Store*
*Use With Caution
GOOGLE BUSINESS PROFILE
Description
GOOGLE BUSINESS PROFILE
Description
• WII-FM
GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
• Use keywords people would
use to search for your store
GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
• Use keywords people would
use to search for your store
• 750 character limit
GOOGLE BUSINESS PROFILE
Description
• WII-FM
• Focus on the store, not
specific brands
• Use keywords people would
use to search for your store
• 750 character limit
• No URL's, emojis, or special
characters
GOOGLE BUSINESS PROFILE
Photos
GOOGLE BUSINESS PROFILE
Getting
Citations
(What are
those?)
GOOGLE BUSINESS PROFILE
Citations
“Mentions of your store’s Name, Address,
and Phone Number (NAP) on a website
that isn’t your own.”
GOOGLE BUSINESS PROFILE
Citations
• NAP Must Match
• Time Consuming
• Use BrightLocal.com ($75-150)
• Store Locators
GOOGLE BUSINESS PROFILE
Getting
Reviews
GOOGLE BUSINESS PROFILE
Best way to get reviews?
GOOGLE BUSINESS PROFILE
Best way to get reviews?
Gigtime-Lionheart-GAMA-Presentation.pptx
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
Respond to
Your Reviews
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
Getting
Engagement
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
Frequency
• 2-4 Times Per Week
• Early on Your Busiest Days
• Regular Events - Same Post
• Can Be Automated
⚬ LocalViking.com
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
Photos: Media Posts
GOOGLE BUSINESS PROFILE
Photos: Media Posts
GOOGLE BUSINESS PROFILE
Next Steps
GOOGLE BUSINESS PROFILE
D A N I E L L E A D A M S
361-658-6490
danielle@lionhearthobby.com
lionhearthobby.com
On social media @lionhearthobby
GOOGLE BUSINESS PROFILE
• How to optimize your listing
• What are citations and how do
you get them?
• How to get more reviews
• How to get engagement
Here's what you learned:
GOOGLE BUSINESS PROFILE
Q: Is This a Lot of Work?
A: Yes
Q: Is it Worth It?...
Questions:
Gigtime-Lionheart-GAMA-Presentation.pptx
Gigtime-Lionheart-GAMA-Presentation.pptx
GOOGLE BUSINESS PROFILE
Get Someone to Do It For You
If You See the Value But
Don’t Have the Time:
GOOGLE BUSINESS PROFILE
Google
Business
Profile Done
For You
GOOGLE BUSINESS PROFILE
GAMA Special
$497/mo
$350/mo.
GOOGLE BUSINESS PROFILE
GOOGLE BUSINESS PROFILE
Gigtime.com/GAMA
GOOGLE BUSINESS PROFILE
B I L L H I B B L E R
cell: 512-468-5840
bhibbler@gigtime.com
gigtime.com
On social media @gigtime
GOOGLE BUSINESS PROFILE
Questions?

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Gigtime-Lionheart-GAMA-Presentation.pptx

Editor's Notes

  1. Bill Slide:
  2. Before We Dive In, Here’s Something You Need to Know About Google. #1 Is No Longer #1
  3. In the “old days” #1 Meant You Were at the Top of the Page.
  4. The Ad guy is #1. He’s paying to be there. Every time someone clicks, he pays. If he stops paying, he disappears. Doesn’t matter if he’s paid Google 10k, he stops paying, he’s gone. The old #1 – He’s probably paying $1500 to $2,000 a month and it took him 6-9 months to get there. Maybe more.
  5. 4th Name Change. Changed in December. Probably Change Again.
  6. Ranking Signals: Things Google Looks at to Determine Where You Show Up in the Map Pack. This is a partial list. We don’t have time to cover all but we cover the most important.
  7. Here’s Where We Begin
  8. Identity Photos (Logo 250 x 250 & Cover – 1024 x 576) Exterior Photos (Signage & Storefront) Interior Photos Aisles, Sections, Displays, Gaming Areas, ‘Backstage Photos’ Team Photos: You, Employees, Vendors, You with Customers Product Photos: Details coming up Customer Photos – (Show instead of tell?) Selfies in the Store Customer’s Playing Games Customer’s Painted Miniatures Customers Playing at Home
  9. Get to the next one…
  10. Local Business Directory Sites, Global Directories, Chamber of Commerce, Industry Specific Directories, Yelp
  11. You’re not only trying to engage and impress Customers. You’re doing these things to show Google you’re active and worth ranking higher.
  12. Let’s talk about Posts
  13. Posts can be up to 1500 characters and Include Option to Provide a Link to a Learn More Page or a Buy Online page. 2-4 Sounds like a lot but if you do, say, a D&D event every Wednesday night, that’s an Event post and you can use the same post every week. If you have 2-3 weekly events, then you do a post when you run a promotion, then run a What’s New Post every week. Maybe a new product, a new product line, a new member of your team, even things like an anniversary post, or a backstage post, or a post on a customer. Each post can include up to 10 images.
  14. Let’s talk about Posts
  15. I create all my Graphics in Canva. So does Danielle. Canva.com
  16. Canva has a free version but it’s worth paying to get access to additional graphics, images and collaborative tools. Google Media Posts are square, so you even use the same image you use for Instagram. Canva.com.
  17. Let’s Review… Turn Over to Danielle
  18. Remember this map Bill showed you earlier?
  19. Last week. Customer from North Austin (laser) Drove Over. Passing a number of other stores. Said they discovered LionHeart through the Google Listing. $400 and they’ll probably be back. So YES it’s worth it.
  20. Let’s Review… Turn Over to Danielle
  21. Let’s Review… Turn Over to Danielle
  22. Let’s Review… Turn Over to Danielle