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Specterweb social media social media management presentation

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Specterweb social media

  1. 1. Social Media Management LLC
  2. 2. How can social media help you accomplish your business goals?
  3. 3. It costs 80% less to retain a customer than acquire a new one Increasing customer retention by 5% can increase profits by 95% over the long-term Increased engagement on community sites can result in 25% increase in revenue. Harvard Business Study & MSI Study
  4. 4. 58% of the adult population in America have Facebook accounts. 1.37 billion people log onto Facebook for an average of 20 minutes daily 85% of consumers say they will change their shopping behavior in response to social media content
  5. 5. 78% of people trust the recommendations of other consumers. Nielsen “Trust in advertising” report While only 14% of people trust advertisements.
  6. 6. People don’t care about your ads. They care what their friends think!
  7. 7. Word of Mouth is Golden • Customers buy from people they know – They want to know you so be open, be genuine, be trustworthy • Build a community – Interact with your customers, be prompt, be caring • Build your influence – Useful information – Ratings and reviews – Engaging Content
  8. 8. People Like Me on Facebook Positive reviews by your customers can counter negative criticism.
  9. 9. Traditional vs. New Marketing
  10. 10. Social Media Management Number of followers does matter, but it isn’t everything! It is much more important to have quality followers, who will engage with you and take an interest in what you have to offer. After all, the purpose is to grow your brand recognition and customer base so having lots of “zombie” followers doesn’t help.
  11. 11. Social Media Management Businesses trying to achieve successful social media marketing must overcome several common challenges. – Carving out enough time – Learning best social media practices – Creating content that performs – Keeping up with rapidly changing standards – Measuring the resulting metrics
  12. 12. Social Media Management If you are still struggling in the social media arena, then chances are that you are making simple mistakes that could end up costing you a great deal. Seek outside assistance for your social media management if you don’t have the time or the desire to keep up with rapidly changing rules and trends.
  13. 13. Social Media Management We can help you build long term authentic relationships with your customers by paying attention to their needs and what they’re saying about you online and helping you to engage with them in a positive way. Maintaining an online presence is important in today’s economy, we can help you manage your brand online while you focus on your business!
  14. 14. Social Media Management S. Denise Hoyle, MBA LLC Ph. 850-462-8282 Cell 251-979-5492 11,866 15,797 3,290 5,334 17,250