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Social media for scholarly communications and networking Jan 2018


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Slides for a workshop dellivered in January 2018 by David Jenkins and Chris Biggs

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Social media for scholarly communications and networking Jan 2018

  1. 1. Social media for scholarly communications and networking Chris Biggs & David Jenkins
  2. 2. Visitors and Residents ● A continuum of modes of engagement based on motivation to engage not technical skill or age ● Not two ‘types’ of people - a range of modes based on context and motivation ● Does not assume that ownership of technology = high levels of digital capability
  3. 3. Visitor mode: The Web as a series of ‘tools’ Leaves no social trace Instrumental, defined goals Examples include: ● Searching for information ● Reading information ● Watching videos ● Shopping ● ‘Lurking’ in Resident spaces
  4. 4. Resident mode: The Web as a series of ‘places’ Leaves a social trace Going online to engage with others Requires a digital identity Examples include: ● Active in Social Media ● Joining in discussions ● Commenting ● Being socially present in email Eric Sonstroem
  5. 5. Visitors and Residents Activity towards the middle of the continuum is in ‘closed’ groups or communities Highly Resident activity is extremely visible online
  6. 6. Mapping activity ● Grab some A3 paper ● Use the pens ● Colours are your friends ● Discuss as you go
  7. 7. Social media is easy to use …but… hard to decide how to use
  8. 8. #1What you want vs how much time you have to put into it
  9. 9. #2 Individualism vs collaboration
  10. 10. #3 Extrinsic vs intrinsic
  11. 11. Networking
  12. 12. Focus on your field
  13. 13. You reap what you sow
  14. 14. Prepare to see different sides of people
  15. 15. Promotion
  16. 16. Extend existing audience
  17. 17. Find a new audience?
  18. 18. • All platforms are equal (sort of) • All posts are not equal • Hashtags & handles Think about the barriers social media users have to your content
  19. 19. This graph illustrates the download trend and the publicity actions for the paper ‘How many qualitative interviews is enough?’ during 26th March and 14th May 2012. Kaisa Puustinen and Rosalind Edwards, Who gives a tweet? After 24 hours and 860 downloads, we think quite a few actually do. 2/05/18/who-gives-a-tweet-860-downloads/
  20. 20. Melissa Terras, Is blogging and tweeting about research papers worth it? The Verdict “The papers that were tweeted and blogged had at least more than 11 times the number of downloads than their sibling paper which was left to its own devices in the institutional repository. QED, my friends. QED.” blogging-and-tweeting-about-research.html
  21. 21. Ferguson, Rebecca; Coughlan, Tim and Herodotou, Christothea (2016). MOOCS: What The Open University research tells us. Institute of Educational Technology, The Open University, Milton Keynes. Social Media, Open Access and the Institutional Repository,
  22. 22. • All platforms are equal (sort of) • All posts are not equal • Hashtags & handles
  23. 23. Gray, Joshua; Franqueira, Virginia N. L. and Yu, Yijun (2016). Forensically-Sound Analysis of Security Risks of using Local Password Managers. In: 1st International Workshop on Requirements Engineering for Investigating and Countering Crime, 13 September 2016, Beijing, IEEE. Social Media, Open Access and the Institutional Repository,
  24. 24. • Tweet visual • Always link • Social media exists even if you don't engage in it
  25. 25. Summarising – Why? • inform others about your research such as members of the public, professionals, policy makers and the media • the research funders to publicise the research that they fund • those carrying out the review (reviewers and board and panel members) to have a better understanding of your research proposal
  26. 26. Summarising – How? • avoid wherever possible using jargon – if you have to use them provide a clear explanation • avoid complicated English • use active not passive phrases, for example say ‘we will do it’ rather than ‘it will be done by us’ • keep sentences short • think about the order and structure • break up the text, for example use bullet lists • check how it sounds by reading it out loud • ask colleagues to read a draft
  27. 27. Video Abstracts
  28. 28. Podcast Abstracts
  29. 29. Heaney, Caroline and Owton, Helen (2015). Using social media to raise your profile. In: Faculty of Education and Language Studies Learning and Teaching Conference, Open University, Milton Keynes, 7th October 2015, Milton Keynes. 66/
  30. 30. You can develop your research through social media
  31. 31. Risks
  32. 32. What do you think the biggest single risk to researchers on social media is?
  33. 33. The internet never forgets
  34. 34. A wider audience brings a greater risk of misunderstanding
  35. 35. There is some risk of plagiarism through social media
  36. 36. Put the cards in order to show how much you would want to share them online
  37. 37. A model of how to use social media
  38. 38. Models of how to use social media
  39. 39. Jesse Daniels’experience Conference Tweet Blog post Series of blog posts Journal article
  40. 40. Social media can be a useful source of metrics
  41. 41. Any questions?
  42. 42. Slides 2-9 taken from the openly licensed V&R mapping resources available from Dave White’s website Slide credits
  43. 43. Public domain By ljphillips34 (CC BY-SA 2.0) By Anonymous illustrator [Public domain], via Wikimedia Commons 001_Seabees_assigned_to_Naval_Mobile_Construction_Battalion_(NMCB)_1_and_NMCB-15%2C_Task_Force_Sierra%2C_participate_in_a_tug-of- war_competition_as_part_of_their_mid-deployment_celebration.jpg By U.S. Navy photo by Mass Communication Specialist 2nd Class Demetrius Kennon [Public domain], via Wikimedia Commons, By Gage Skidmore from Peoria, AZ, United States of America (Donald Trump) [CC BY-SA 2.0 (], via Wikimedia Commons, By Harless Todd, U.S. Fish and Wildlife Service [Public domain], via Wikimedia Commons Public domain Public domain Image credits
  44. 44. By FOTO:Fortepan — ID 245: Adományozó/Donor : Fortepan. [CC BY-SA 3.0 (], via Wikimedia Commons Public domain Public domain By Yathin S Krishnappa (Own work) [CC BY-SA 3.0 (], via Wikimedia Commons By Quinn Dombrowski (CC BY-SA 2.0) By Unknown / see below (see below) [Public domain], via Wikimedia Commons By Andy Lamb, (CC BY 2.0) Image credits
  45. 45. Public domain Public domain Presentation audience by hans Splinter Getting ‘em up by The US national Archives Hustlers by Brennan Schnell Curiosity by simonas gutautas 70/30 rule Most Popular time to tweet Confused Image credits