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September 25TH, 2020
2 | Copyright © 2020 Digital Polygon LLC. All rights reserved.2 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Agenda
2
3
4
1
How do we add tooling
to Drupal to take
advantage of data?
How can we integrate
this data with our CMS?Why are we here.
Introductions
Introductions
Why do you care what we say?
Copyright © 2020 Digital Polygon LLC.
All rights reserved.
We look trustworthy right? Maybe? Maybe Not?
John Doyle
Digital Polygon
Contact: john@digitalpolygon.com
Slack: john.doyle
Adam Weingarten
Mindtree
Contact: adam@weingarten.me
Slack: adam.weingarten
Why do we want to use data in our
CMS?
Why not! To automate all the things of
course.
6 | Copyright © 2020 Digital Polygon LLC. All rights reserved.6 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
The role of the CMS is not simply to
shuffle and store packets of
information. Its primary role is to help
your content strategy succeed.
Kristina Halvorson | Content Strategy for the Web
“
”
Question:
How many of you feel
like your CMS is
effectively supporting
your content strategy?
8 | Copyright © 2020 Digital Polygon LLC. All rights reserved.8 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Are you using emotion to
drive your content
strategy?
9 | Copyright © 2020 Digital Polygon LLC. All rights reserved.9 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
When is the last time you
deleted (or unpublished)
content from your
website?
10 | Copyright © 2020 Digital Polygon LLC. All rights reserved.10 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
How often do you get
analytics reports from
your marketing team?
11 | Copyright © 2020 Digital Polygon LLC. All rights reserved.11 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Day 1
Year 3
Does your content follow
this pattern?
12 | Copyright © 2020 Digital Polygon LLC. All rights reserved.12 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Image from: https://expresswriters.com/life-expectancy-of-your-website-content/
13 | Copyright © 2020 Digital Polygon LLC. All rights reserved.13 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Content Lifetime For Government
High Touch
Content
Archive
Nav
Sitemap
Archive Portal
Search
● As content is no
longer “hot” mark it
“Archive”
● Archived content
can be accessed
via portal
● It can even be
accessed via
search/sitemap just
with lower ranking
14 | Copyright © 2020 Digital Polygon LLC. All rights reserved.14 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
15 | Copyright © 2020 Digital Polygon LLC. All rights reserved.15 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Small daily improvements over time
create stunning results.
- Robin Sharma
“
”
16 | Copyright © 2020 Digital Polygon LLC. All rights reserved.16 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Your Development Team Runs Agile...
Your Marketing Team Runs Agile...
Your IT Team Runs Agile...
Is your content team running agile?
We need tools to
enable our agility!
How do we add
tooling to Drupal to
take advantage of
data?
19 | Copyright © 2020 Digital Polygon LLC. All rights reserved.19 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Core Has Basic Support...
Content Workflow
Support your organizations business
process management.
Views
Automated reporting utilizing views
& notifications.
20 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
20 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Contrib Has More Support!
Google
Analytics
Counter
Scalable, Lightweight
module to integrate GA
Page Views into Drupal
using the Google Analytics
API.
Entity
Usage
Understand where your
content is being used! This
module tracks entity
usages on your website.
Scheduled
Publishing
Schedule your content to
move through your
moderation workflow.
Search
API
Provide your users with a
more curated list of
results.
21 | Copyright © 2020 Digital Polygon LLC. All rights reserved.21 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Google Analytics Counter
What: Integrates with Google Analytics API to store
page view data into your CMS.
Time vs. Performance
Core GAC
23 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
23 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Google Analytics Counter
With this content performance data I can:
Create reports
Perform actions
Promote popular content
24 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
24 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Entity Usage
What: Determine where any entity on your
website is used.
Files vs. Entities
Core
Entity
Usage
26 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
26 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Entity Usage
With this information I can:
Visualize content usage across my website
Prevent broken links
Inform decision making
27 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
27 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Scheduled Publishing
What: Allows you to schedule the transition
of content between states.
Manual vs. Automated
Core
Scheduled Publishing
29 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
29 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Scheduled Publishing
With this module I can:
Schedule content to be transitioned
Automate scheduling
30 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
30 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Search API
What: Allows you to bias search results
based on data points.
Black Box vs. Configurable
Core
Search API
32 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
32 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Search API
With search biasing I can:
Configure the on-site search experience in Drupal
Boost content based on data points
33 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
33 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Disclaimer
The modules we talk about help enable your team to
do these things - they do not do them for you!
For Marketing
35 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
35 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
A/B JS
Tasks based on date can be
achieved OOTB. Scheduled
publishing/unpublishing,
notifications, custom rules.
Smart Content
Automated reporting
utilizing views &
notifications.
Contrib Has More Support!
36 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
36 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
AB JS
What: Allows you to run Javascript based
A/B tests directly out of Drupal
Create vs. Experiment
Core
A/B JS
38 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
38 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
AB JS
With AB JS I can:
Experiment with content marketing ideas
Target user groups based on data points
39 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
39 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Smart Content
What: Allows you to implement
personalizations inside of Drupal.
Create vs. Personalize
Core
Smart Content
41 | Copyright © 2020 Digital Polygon LLC. All rights reserved.41 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
Smart Content
With Smart Content I can:
Personalize content to users
Alter experiences based on conditions
Integrate 3rd party data streams
Some final
thoughts!
43 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
43 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Content Curation & Automation Need Love
44 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
44 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Content Debt = Technical Debt
45 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
45 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Quality > Quantity
46 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
46 | Copyright © 2020 Digital Polygon LLC. All rights
reserved.
Questions
Q & A
Supercharge Your CMS - Powered by Data

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Supercharge Your CMS - Powered by Data

  • 1. Supercharge Your CMS Powered by Data September 25TH, 2020
  • 2. 2 | Copyright © 2020 Digital Polygon LLC. All rights reserved.2 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Agenda 2 3 4 1 How do we add tooling to Drupal to take advantage of data? How can we integrate this data with our CMS?Why are we here. Introductions
  • 3. Introductions Why do you care what we say?
  • 4. Copyright © 2020 Digital Polygon LLC. All rights reserved. We look trustworthy right? Maybe? Maybe Not? John Doyle Digital Polygon Contact: john@digitalpolygon.com Slack: john.doyle Adam Weingarten Mindtree Contact: adam@weingarten.me Slack: adam.weingarten
  • 5. Why do we want to use data in our CMS? Why not! To automate all the things of course.
  • 6. 6 | Copyright © 2020 Digital Polygon LLC. All rights reserved.6 | Copyright © 2020 Digital Polygon LLC. All rights reserved. The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed. Kristina Halvorson | Content Strategy for the Web “ ”
  • 7. Question: How many of you feel like your CMS is effectively supporting your content strategy?
  • 8. 8 | Copyright © 2020 Digital Polygon LLC. All rights reserved.8 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Are you using emotion to drive your content strategy?
  • 9. 9 | Copyright © 2020 Digital Polygon LLC. All rights reserved.9 | Copyright © 2020 Digital Polygon LLC. All rights reserved. When is the last time you deleted (or unpublished) content from your website?
  • 10. 10 | Copyright © 2020 Digital Polygon LLC. All rights reserved.10 | Copyright © 2020 Digital Polygon LLC. All rights reserved. How often do you get analytics reports from your marketing team?
  • 11. 11 | Copyright © 2020 Digital Polygon LLC. All rights reserved.11 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Day 1 Year 3 Does your content follow this pattern?
  • 12. 12 | Copyright © 2020 Digital Polygon LLC. All rights reserved.12 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Image from: https://expresswriters.com/life-expectancy-of-your-website-content/
  • 13. 13 | Copyright © 2020 Digital Polygon LLC. All rights reserved.13 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Content Lifetime For Government High Touch Content Archive Nav Sitemap Archive Portal Search ● As content is no longer “hot” mark it “Archive” ● Archived content can be accessed via portal ● It can even be accessed via search/sitemap just with lower ranking
  • 14. 14 | Copyright © 2020 Digital Polygon LLC. All rights reserved.14 | Copyright © 2020 Digital Polygon LLC. All rights reserved.
  • 15. 15 | Copyright © 2020 Digital Polygon LLC. All rights reserved.15 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Small daily improvements over time create stunning results. - Robin Sharma “ ”
  • 16. 16 | Copyright © 2020 Digital Polygon LLC. All rights reserved.16 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Your Development Team Runs Agile... Your Marketing Team Runs Agile... Your IT Team Runs Agile... Is your content team running agile?
  • 17. We need tools to enable our agility!
  • 18. How do we add tooling to Drupal to take advantage of data?
  • 19. 19 | Copyright © 2020 Digital Polygon LLC. All rights reserved.19 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Core Has Basic Support... Content Workflow Support your organizations business process management. Views Automated reporting utilizing views & notifications.
  • 20. 20 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 20 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Contrib Has More Support! Google Analytics Counter Scalable, Lightweight module to integrate GA Page Views into Drupal using the Google Analytics API. Entity Usage Understand where your content is being used! This module tracks entity usages on your website. Scheduled Publishing Schedule your content to move through your moderation workflow. Search API Provide your users with a more curated list of results.
  • 21. 21 | Copyright © 2020 Digital Polygon LLC. All rights reserved.21 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Google Analytics Counter What: Integrates with Google Analytics API to store page view data into your CMS.
  • 23. 23 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 23 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Google Analytics Counter With this content performance data I can: Create reports Perform actions Promote popular content
  • 24. 24 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 24 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Entity Usage What: Determine where any entity on your website is used.
  • 26. 26 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 26 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Entity Usage With this information I can: Visualize content usage across my website Prevent broken links Inform decision making
  • 27. 27 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 27 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Scheduled Publishing What: Allows you to schedule the transition of content between states.
  • 29. 29 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 29 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Scheduled Publishing With this module I can: Schedule content to be transitioned Automate scheduling
  • 30. 30 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 30 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Search API What: Allows you to bias search results based on data points.
  • 31. Black Box vs. Configurable Core Search API
  • 32. 32 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 32 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Search API With search biasing I can: Configure the on-site search experience in Drupal Boost content based on data points
  • 33. 33 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 33 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Disclaimer The modules we talk about help enable your team to do these things - they do not do them for you!
  • 35. 35 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 35 | Copyright © 2020 Digital Polygon LLC. All rights reserved. A/B JS Tasks based on date can be achieved OOTB. Scheduled publishing/unpublishing, notifications, custom rules. Smart Content Automated reporting utilizing views & notifications. Contrib Has More Support!
  • 36. 36 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 36 | Copyright © 2020 Digital Polygon LLC. All rights reserved. AB JS What: Allows you to run Javascript based A/B tests directly out of Drupal
  • 38. 38 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 38 | Copyright © 2020 Digital Polygon LLC. All rights reserved. AB JS With AB JS I can: Experiment with content marketing ideas Target user groups based on data points
  • 39. 39 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 39 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Smart Content What: Allows you to implement personalizations inside of Drupal.
  • 41. 41 | Copyright © 2020 Digital Polygon LLC. All rights reserved.41 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Smart Content With Smart Content I can: Personalize content to users Alter experiences based on conditions Integrate 3rd party data streams
  • 43. 43 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 43 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Content Curation & Automation Need Love
  • 44. 44 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 44 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Content Debt = Technical Debt
  • 45. 45 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 45 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Quality > Quantity
  • 46. 46 | Copyright © 2020 Digital Polygon LLC. All rights reserved. 46 | Copyright © 2020 Digital Polygon LLC. All rights reserved. Questions Q & A