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R
Product Strategy + Social Marketing + Lead-gen
Surveys + Content Creation + Panels & PR
Sales Enablement + High-touch Ev...
Twenty Years in Video & TV Technology
Go-to-market Services
250+ Accounts
TV Networks
OTT Services
MVPDs
OVPs
Vendors
OTA ...
Case: Wowza Streaming Cloud product launch
Go-to-market Services
Goal: Introduce Wowza Streaming Cloud to the live sports ...
Case: Pac-12 Networks Program Mgmt
4
Go-to-market Services
Goal: Help execute the Pac-12 Network’s digital Fan Engagement
...
Go-to-market Services
PR & Content Leadership that Works
Survey: Facebook Grows as TV Watercooler
Most Sports Fans with DV...
Immeasurable Influence & In-person Impact
6
Go-to-market Services
That time a Hulu exec you
closed posted a LinkedIn
share...
Immeasurable Influence & In-person Impact
7
Go-to-market Services
Supported 3 key talking points in “Are
Live Sports DVR P...
Embedded Messaging & Insightful Surveys
8
Go-to-market Services
Highlighted a client case study
during a panel, and also L...
Organic & Paid Social Marketing that Works
9
Go-to-market Services
Organic & Paid Twitter Marketing that Works
Go-to-market Services
10
Organic & Paid Twitter Marketing that Works
11
Go-to-market Services
Organic & Paid LinkedIn Marketing that Works
12
Go-to-market Services
732 views
717 views 407 views
314 views 694 views
Organic & Paid LinkedIn Marketing that Works
13
Go-to-market Services
1,246 views
1,773 views
911 views (all 1st connects!...
14
Go-to-market Services
Organic & Paid Slideshare Marketing
Landing Pages, eBooks & Webinars
15
Go-to-market Services
Events: Panels, Tweets, Demos, Booklets & Dinners
16
Go-to-market Services
Events: Panels, Tweets, Demos, Booklets & Dinners
17
Go-to-market Services
A passion for driving growth. A mix of skills.
A track record in marketing, sales & product.
18
Go-to-market Services
GO-T...
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Ring Digital llc - Go-to-market capabilities for video & TV innovators

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Blue-chip clients; Unique approach; Measurable results
Marketing, PR, Strategy, BD, and Sales, all rolled into one heck of a B2B2C influence marketer.

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Ring Digital llc - Go-to-market capabilities for video & TV innovators

  1. 1. R Product Strategy + Social Marketing + Lead-gen Surveys + Content Creation + Panels & PR Sales Enablement + High-touch Event Services October 2017 - Go-to-market Services
  2. 2. Twenty Years in Video & TV Technology Go-to-market Services 250+ Accounts TV Networks OTT Services MVPDs OVPs Vendors OTA Broadcasters Digital Media Sports Leagues Major Studios Non-pro Sports 2
  3. 3. Case: Wowza Streaming Cloud product launch Go-to-market Services Goal: Introduce Wowza Streaming Cloud to the live sports segment using a targeted email, social & digital marketing & sales campaign. Product Positioning - Bulleted storyline for cloud streaming offer. Content Marketer - Designed & executed B2B survey. 1,000+ NCAA targets contacted, 250 converted respondents & 120 completes. Webinar Host & Speaker - Helped drive 200 sign-ups & 50+ attendees. Qualified Leads - Hundreds of qualified leads generated with emails, social ads, phone calls & meetings. Social Ads - Executed Twitter Cards ads with high engagement rates. Pipeline Development - Emails, web demos, phone calls, in-persons. Strategic Sales & Partners - Strategic business development. 3
  4. 4. Case: Pac-12 Networks Program Mgmt 4 Go-to-market Services Goal: Help execute the Pac-12 Network’s digital Fan Engagement project including in-stadium App & social engagement. Program & project management - Schedule meetings, set agendas, take & distributed notes and action items, follow-up on all assigned tasks to ensure project milestones were hit. Operations - Helped execute in-stadium tactics on gameday, including in-seat food delivery, highlights clipping, on-field promos and pre-game app downloads. Digital product strategy - Articulated a framework for the goals of our in-stadium sports Fan Engagement mobile app. Solution design - Technical evaluations of mobile apps, social analytics, data platforms, CRM & marketing automation vendors. Vision deck - Created mobile social video product vision.
  5. 5. Go-to-market Services PR & Content Leadership that Works Survey: Facebook Grows as TV Watercooler Most Sports Fans with DVRs Record Live Sports, survey says Sports Aren't 'DVR-proof': Survey  24% of U.S. Adults use Social Media to Comment on TV Social Media & Sports: Five Issues, Sticky & Tricky Sports Predominantly Viewed Live, Some Time- shifted Viewing Most U.S. Social Media Users Turn to Facebook to Discuss TV 5
  6. 6. Immeasurable Influence & In-person Impact 6 Go-to-market Services That time a Hulu exec you closed posted a LinkedIn share parroting one of your client’s core Use Cases. “Hey! Yea, wow, I saw that this morning in Colin’s email. Really interesting.” (Referring to nScreenMedia.)
  7. 7. Immeasurable Influence & In-person Impact 7 Go-to-market Services Supported 3 key talking points in “Are Live Sports DVR Proof?” webinar, including helping to bust the operator myth that consumers won’t pay more for a better UX. “What I really want, really, is Catch-Up-to-Live!” VP Product Management, Charter. One of many converts to the CUTL use case story.
  8. 8. Embedded Messaging & Insightful Surveys 8 Go-to-market Services Highlighted a client case study during a panel, and also Live Tweeted it. (Contributing Editor at Sports Video Group.) Curated a panel at NAB Show NY 2016 that presented original Live Streaming survey insights.
  9. 9. Organic & Paid Social Marketing that Works 9 Go-to-market Services
  10. 10. Organic & Paid Twitter Marketing that Works Go-to-market Services 10
  11. 11. Organic & Paid Twitter Marketing that Works 11 Go-to-market Services
  12. 12. Organic & Paid LinkedIn Marketing that Works 12 Go-to-market Services 732 views 717 views 407 views 314 views 694 views
  13. 13. Organic & Paid LinkedIn Marketing that Works 13 Go-to-market Services 1,246 views 1,773 views 911 views (all 1st connects!) 903 views
  14. 14. 14 Go-to-market Services Organic & Paid Slideshare Marketing
  15. 15. Landing Pages, eBooks & Webinars 15 Go-to-market Services
  16. 16. Events: Panels, Tweets, Demos, Booklets & Dinners 16 Go-to-market Services
  17. 17. Events: Panels, Tweets, Demos, Booklets & Dinners 17 Go-to-market Services
  18. 18. A passion for driving growth. A mix of skills. A track record in marketing, sales & product. 18 Go-to-market Services GO-TO-MARKET EXECUTION Serving Video & TV Innovators • Content Creation + Strategy • PR + Social Amplification • Product Strategy + Partnership • Sales Development + Lead Gen • Event & Panel Activation HAPPY CUSTOMERS Full references on LinkedIn.com/in/brianlring ‘Conducted a brand strategy session with my team…exceptional.’ ‘Designed & executed a comprehensive go-to-market strategy for the U.S.’ ‘One of the most energetic & creative execs I’ve had the pleasure to work with.’

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