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Driving Actionable Data
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Introductions
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• Jeff Seacrist, Webtrends
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Agenda
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The Age of Master text styles
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• Challengelevel...
Three Imperatives for the New
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ClickChallenge of Actionability
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Inadequate Master text styles
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Webtrends Action Center style
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• An integration center connecting
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– Second level
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DISCUSSION

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Driving actionable data

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With the advent of Big Data, the amount of information that is available to the marketer is immense. This session will discuss where, when and how to take action to turn information into actionable intelligence.

Published in: Marketing, Education, Business
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Driving actionable data

  1. 1. Click to edit Master title style • Click to edit Master text styles Driving Actionable Data • Third level – Second level – Fourth level » Fifth level Host: Jeff Seacrist VP Product Strategy - Webtrends
  2. 2. Introductions Click to edit Master title style • Click to edit Master text styles • Jeff Seacrist, Webtrends – Second level • Third level • Simon Elliott, Lloyds Bank – Fourth level » Fifth level • Brad Poole, Travelodge
  3. 3. Agenda Click to edit Master title style • Click to editData The Age of Master text styles – Second level • Challengelevel • Third of Actionability – Fourth level Fifth level • Real-World» Examples • Discussion
  4. 4. Three Imperatives for the New Click to edit Master title style Age of Data • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  5. 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  6. 6. The to edit Master title style ClickChallenge of Actionability • • • • • Inadequate Master text styles Click to edit data in marketing systems – Second level Integrations are challenging • Third level Integrations typically done in batch mode – Fourth level Timeliness » Fifth level Knowledge of current session + history
  7. 7. Webtrends Action Center style Click to edit Master title • An integration center connecting • Click to edit Master text styles Webtrends to action systems – Second level • aware – uses • Partner Third level partner published – Fourth level APIs and processes » Fifth level • A “plug-in” architecture for rapid addition of new integrations • Enterprise ready
  8. 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  9. 9. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  10. 10. Click to edit Master title style • Click to edit Master text styles DISCUSSION – Second level • Third level jeff.seacrist@webtrends.com – Fourth level » Fifth level simon.elliott@lloydsbanking.com brad.poole@travelodge.co.uk

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