LEAD Brevard's Leadership Brevard Class of 2019 Leadership Action Project
This project will create and launch an awareness campaign aimed at inspiring a call to action to end family homelessness in Brevard. This campaign may consist of a video, billboard, television, radio and other collateral materials for public advertising and awareness to move our community to action. The project team will build on the data created by two prior Leadership Brevard classes to guide the development of a marketing campaign. Project participants will meet with families who are experiencing homelessness, and major stakeholders like service providers, landlords, healthcare providers, law enforcement and educators to create the concept and narrative for the campaign.
Learning how many families with children in Brevard have no place to call home was profoundly moving and compelling. We wanted to jump into action with a big solution! We had to scale back our desire to solve this problem quickly and work together toward a realistic and lasting goal.
Our group was invited to create an awareness campaign to bring attention to the plight of homeless families in Brevard. Meeting at the Family Promise “House” was a formative experience. We sometimes saw homeless families doing their laundry and kids getting off the school bus there.Despite our different backgrounds, personalities and work styles, we became very committed and focused on how we could have an impact.
Branding the awareness campaign.
Dina to speak on this slide
As we continued to embark on the “You’re the Key” campaign we couldn’t ask for a better ambassador and key contributor than Sheriff Wayne Ivey. The LAP Team and Sheriff Ivey created the story, and script for a video with a key message of raising awareness about family homelessness in Brevard County and creating a call to action for our community.
A turning point: Learning Sheriff Ivey would make a video. We were tasked with creating the story and drafting key messages. Sheriff Ivey and his team did the rest.
We collaborated with ScreenVison Media representative Willie Carrasco and he along with the Family Promise Leadership engaged with Screen Time project partners to sponsor running Sheriff Ivey’s 90 second video which you will see at the end of this presentation, and if you go to the AMC Avenue 16, it will be featured at the end of early pre-show just before national spots and trailers. The video will be featured before every movie on all AMC Avenue 16 screens for a total 560 times a week To approximately 18,500 visitors per week In 52 weeks, to over 962,000 visitors …Sherriff Ivey’s 90 second “You’re the Key campaign video will be shown 29,120 times in a 52 weeks!
Make KEY larger font
Less photos since next slide is photo heavy and duplicates exist
The concept of Ambassadors was also KEY…
True Collaboration Acknowledgment of others’ creativity, experience and skills Giving and receiving of information with respect Blended, Frank, Jimmy, Bruce, and Gaga personalities created “thinking outside the box” Recognition that different opinions and personalities can still come together in a Team be positive and create lasting results Organic strategic plan emerged
Once the plan was created Followed with assigned action items Took minutes and reminded team of individual tasks Communicated well and often
What we learned Not everyone is always on the same page Not to waste time on obstacles and move past them quickly. Reach out to as many people as you know for help! Tap your resources! Established common goal became our mission To see that awareness for family homelessness was heard and understood by our community Identified clear objectives and goals to accomplish task
Incorporate 3 minute video
Family Promise of Brevard "The Face of Family Homelessness"
Every child deserves a home.
Families should stay together.
Strong communities come from Strong
Families can end their homelessness
with your support.
Meeting At Family
LAP PROJECT MEETINGS
Family Promise of Brevard has teamed up with LEAD
Brevard for a Leadership Action Project to raise
awareness about family homelessness in Brevard
County and create a call to action.
LAP Team met at the Family Promise House and
initiated immediate action
“You’re the Key” campaign is a call to join the
Sheriff of Brevard County, and other community
leaders to represent the key to ending homelessness.
Connects to FamilyPromiseofBrevard.org
• Spread the word
• Family homelessness is in your own backyard
• You can help end family homelessness
• Invites ambassadors to contribute in solving this major social issue
• Connects volunteers to Ambassador, Agencies, and Corporate Partners
• Social Media
• You Tube
Team No Place Like Home - “You’re the Key” was
formed with 10 Ambassadors!
#yourthekey.org was added to race shirts
650+ participants became Ambassadors by sporting
the March 1st Emerald City 5K Race shirts.
Public Launch of Campaign
Billboards as ‘PSAs” to help promote #Yourethekey.org
Featuring Sheriff Wayne Ivey and other community and State Officials
Promo to launch end of April and continue through December 2019
Florida Senator Debbie Mayfield and local elected officials as Campaign
“You’re the Key” campaign was selected by Rock Paper Simple
as a recipient of the 2019 Galactica Event
Join us Dec. 20th 2019 for a fun family experience at the AMC
theatres in Viera.
Proceeds to Family Promise from the Galactica Event will go to
The Brevard County H.U.M.I Program
HUMI combines case management and an opportunity to empower
families towards Self-sufficiency
Late Rental Payments
Security Deposits (for qualifying families)
PSA video production featuring Sheriff
LAP Team + Sheriff Ivey created Story, Script
and Key Message
Sheriff Ivey was a key contributor in
conveying our message
Brevard County Sheriff’s Office
Video Production Team Filmed and Edited
PSA Video with Sheriff Ivey
PREQUEL TO NATIONAL MOVIES IN AMC
TARGET ALL THEATRES IN BREVARD
K: Key photos – take a photo with a key and post
on social media with #yourethekey
E: Educate others about the increasing number
of families without homes and Encourage our
community to become ambassadors
Y: Your support for legislation benefiting
affordable housing and homeless services
Unlock A New World For
A Family In Need
Ambassadors are influential keys to ending family
Anyone can be an Ambassador!
Be featured in our social media campaign
Volunteer at Family Promise or with anyone of our caring
Who are our Ambassadors?
Frank, Jimmy, Bruce, Gaga
Work towards our common
Follow the Plan
Meeting Minutes + Reminders
Assigned individual task or sub-projects
Don’t be afraid to ask for help
Hurdle past obstacles efficiently
Never forget our MISSION
Have our MISSION be heard
Planning is Key What we Learned?True collaboration