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From Little Things, Big Things Grow: Using and Abusing Metadata in Australia


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While much is said of the integrity of metadata in general, this presentation will look at two use cases in Australia that move beyond the barriers to current and future possibilities.

crowdDJ is an app that matches commercially licensed content (i.e. OOH) to consumer services on personal devices; so that a range of selection and playlisting options are enabled in both directions. Creating a bridge between these environments demonstrates how commercial music services can apply metadata solutions to seek increasingly granular context on their businesses, and harness user experience data to create virtual record stores in every venue.

Music Metrics and the Future of the Australian Music Industry is a 3-year Australian Research Council funded project at QUT's Digital Media Research Centre. With Industry partners APRA AMCOS, Radio Monitor and Nightlife Music, Music Metrics has been ingesting and validating streaming, radio and public performance usage and aggregating this against social media for several years. By engaging world-leading researchers and industry advisors, an evidenced- based whitepaper will outline the current data based barriers and future possibilities to the Australian Government in 2019.

This presentation will outline both use cases and discuss the implications of working with the metadata 'you have' which is not always the metadata you need.

Published in: Data & Analytics
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From Little Things, Big Things Grow: Using and Abusing Metadata in Australia

  1. 1. Metadata To Identify To Share To Report> > >
  2. 2. A quick story of the Australian marketplace
  3. 3. 0 200 400 600 800 1000 1200 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 MILLIONS ARIA Physical & Digital IFPI AUD IFPI DIGITAL IFPI PHYSICAL
  4. 4. $- $20 $40 $60 $80 $100 $120 $140 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 MILLIONS ARIA Digital Revenue Streams 2005 - 2016 ARIA Digital Track ARIA Digital Album ARIA Digital Other
  5. 5. $- $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 $1,100MILLIONS Collective Licensing vs Music Retail Australia 1998 - 2016 PPCA APRA AMCOS Music Retail
  6. 6. Songwriters / Works Sound Recordings / Masters Mechanical Reproduction Public Performance Mechanical Reproduction Public Performance Consumer Service = Consumer Pricing Commercial Service = Commercial Pricing Public Performance Rights in Australia
  7. 7. Play the music they want to hear and your space will become theirs. Since 1989 Over 115 staff 3,500 Commercial subscription s Fully Licensed Solution for Venues Supporting Artists with Technology
  8. 8. On Demand Access To All The Music Offline Playback Online Updates Music Videos Themed Ambient Visuals Music & Visual Scheduler Real Time Staff Apps Integrated With Spotify Consumer apps and kiosks Digital Advertising 24/7 Tech Support Access to thousands of Major and Indie labels Human curated playlists & advanced scheduling Normalized, cue pointed, secure & seamless Advanced beatwave algorithms & content filters
  9. 9. Metadata matching against Spotify API Reducing confusion between consumer and commercial services Creating a storefront for consumer services in OOH environments Crowdsourcing the soundtrack to public spaces Giving consumers choice in OOH How? Creating a user experience that values music Matching to all consumer services Why? What’s next?
  10. 10. How crowdDJ® works. crowdDJ® Kiosk & App Crowd-sourced soundtrack ‘crowdDJ’ taking Requests & Song Votes Accessible modern day jukebox. Interactive Kiosks, and free mobile app. Audience can search, pick and discover songs from Nightlife playlists, or via Spotify integration. At larger events the audience can vote for their favourite song. A DJ can moderate the playlist based on crowd demand.
  11. 11. Top 2017/18 activations. Brisbane Heat BBL Pre-match stadium activation at Brisbane Heat home games. Global Rugby Tens Multiple stadium activations with massive engagement. Dreamworld Park-wide Friday night parties at Dreamworld, Gold Coast. APP DOWNLOADS SONG VOTES 10,266 1,700 APP DOWNLOADS SONG VOTES 12,346 1,800 APP DOWNLOADS SONG VOTES 6,524 579
  12. 12. In-Venue activations. Lorde Album Release Simultaneous listening party in venues across Australia and New Zealand. Pearl Jam “Let’s Play Two” Exclusive Pearl Jam film screening in ALH venues Australia wide. Countdown Party Opportunity to run a Countdown party with exclusive ABC content.
  13. 13. Industry Partners Research Partners
  14. 14. Partner Data Public Data Unique Identifiers Created Agnostic Ingestion Tools Top 200 Charts Dev Work Dashboards Creators Optimized for Cloud Metadata Matching
  15. 15. What does it do? Any field from any database can be run as a query Comprehensive analysis of music usage patterns in Australia from 2015 onwards What do we know so far? 2 million matches with Spotify (of the 17 million tracks) limited by the API call (5000 per call restriction) and top 200 4 million assets across Nightlife, Radio Monitor, and Spotify top 200 17 million extra assets from APRA representing 17 billion streams across all platforms (premium services only) 21 Million assets in total (2015 – 2018) ½ these assets have only been streamed once or twice 11% of all streams have an AU ISRC Travel back in time and look at the trajectory of artists, catalogues, writers and more Data can be bridged to other databases and any new field can be run as a query
  16. 16. Where is it all going? Metadata issues are evidenced in a formal academic setting with published papers White paper drafted by Dan Hunter, Dean of Law, Swinburne & WIPO Judge and submitted to the Australian Federal Government in 2019 Data and ingestion tools to form part of the Australian Digital Observatory Potential for further enrichment, and a litmus for future technology A comprehensive snapshot of music usage preserved for future knowledge Two doctoral students working on sub-projects