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Creating a…
Social Diffusion Theory:
Key Ingredients for Change:
1) Visible action; and
2) Conversation
Persuasive Elements
• Trust
• Social norms
• Values
• Emotions
• Frames
• Narrative
The “Tupperware Party” Model
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Climate for change slides

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PSC Conference 2015

Published in: Environment
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Climate for change slides

  1. 1. Creating a…
  2. 2. Social Diffusion Theory:
  3. 3. Key Ingredients for Change: 1) Visible action; and 2) Conversation
  4. 4. Persuasive Elements • Trust • Social norms • Values • Emotions • Frames • Narrative
  5. 5. The “Tupperware Party” Model

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