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New Albany tiger talk presentation

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New Albany Tiger Talk

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New Albany tiger talk presentation

  1. 1. STORYFORGE How The World’s Greatest Companies Outperform Competitors & Attract & Retain Loyal & Engaged Employees —— BARRY CHANDLER —— Hosted by: and how you can replicate them!
  2. 2. There is a fundamental disconnect between the way we build and market our businesses today and what our customers, employees, communities and shareholders truly care about. HERE’S THE BIG IDEA STORYFORGE
  3. 3. As a result, most businesses are lost in a sea of sameness, spending money developing products and services that people don’t want, on advertising that doesn’t resonate, while employee happiness and productivity is at an all-time low. STORYFORGE
  4. 4. The world’s most successful companies have not only recognized this, they have a solution…and it’s working STORYFORGE
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  11. 11. HISTORY HAS SHOWN US THAT WHEN WE FOCUS ON A SINGULAR MEASUREMENT OF SUCCESS, WE CREATE A BUBBLE THAT AT SOME POINT HAS TO BURST. AT HUGE COST. STORYFORGE
  12. 12. STORYFORGE • 63% of employees worldwide are not engaged • Only 6% of global consumers believe the singular purpose of business is to make money • 87% of global consumers believe that business needs to place an equal weight on society’s issues as it does on its own source: storyforge.co/data
  13. 13. STORYFORGE Approximately 50% of new U.S. companies fail in their first five years. source: Gallup
  14. 14. STORYFORGE Yet some businesses thrive.
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  24. 24. STORYFORGE Of 50,000 brands studied, the top 50 financially performing brands between 2001 and 2011 all had one thing in common.
  25. 25. STORYFORGE Rather than being led by personality, profit or product, they were led by a singular purpose.
  26. 26. STORYFORGE Each brand had identified the problem or need in the world that they were uniquely positioned to solve, and they built everything they did around that…. …how they hired, what they built, how they sold, shipped and served.
  27. 27. WHILE SHAREHOLDER DEMANDS HAVE LARGELY INFLUENCED THE WAYS COMPANIES ARE RUN, (ALWAYS IN THE FAVOR OF THE SHAREHOLDER), WHAT HAS BEEN OVERLOOKED IS THE STAKEHOLDER. STORYFORGE
  28. 28. a person/group of people with an interest or concern in something, especially a business. e.g. employees, customers, communities, shareholders STORYFORGE Stakeholder
  29. 29. STORYFORGE By becoming more meaningful, brands become more valuable, to their customers, their employees, their communities and their shareholders.
  30. 30. STORYFORGE “THE DEGREE TO WHICH PURPOSE DRIVES THEIR SHOPPING AND PURCHASES IS EYE- OPENING. CONSUMERS CHOOSE THE BRANDS THAT ENGAGE THEM ON THEIR PASSIONS AND INTERESTS 42% MORE OFTEN THAN THEY DO THOSE THAT SIMPLY URGE THEM TO BUY THE PRODUCT BEING ADVERTISED.” Google/Ogilvy Study
  31. 31. STORYFORGE When employees feel they are working towards a good cause, it increases their productivity by up to 30%. CESifo Corporate Philanthropy and Productivity Working Paper, April 2014
  32. 32. STORYFORGE Individuals thriving with purpose are at least 50% more likely to donate money to charitable causes, volunteer their time, and help a stranger than are those who are suffering. Gallup-Heathway’s 2014 State of Global Well-Being Index
  33. 33. STORYFORGE “Generating sustainable returns over time requires a sharper focus not only on governance, but also on environmental and social factors facing companies today [which have] real and quantifiable financial impacts.” BlackRock Capital CEO Larry Link
  34. 34. STORYFORGE “The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.” Prof. Michael E. Porter
  35. 35. STORYFORGE Millennials Work For Purpose, Not Paycheck. Forbes, 2014
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  45. 45. STORYFORGE 56% of over-performing companies who have a clearly stated brand purpose said that their organization’s revenue growth was higher than their competitors. source: storyforge.co/data
  46. 46. STORYFORGE Employees who feel like they are working for something bigger than themselves are 30% more productive. source: storyforge.co/data
  47. 47. STORYFORGE Employees at purpose-driven companies are more optimistic about their organization’s ability to stay ahead in the future (83%) in comparison to other organizations (42%). source: storyforge.co/data
  48. 48. STORYFORGE 91% of global consumers would switch brands to one that aligns with their own values and purpose, assuming quality was the same or better. source: storyforge.co/data
  49. 49. STORYFORGE Businesses that have no purpose other than growing fast have real internal problems when growth falters for the first time.
  50. 50. STORYFORGE We know that happier employees are more productive, satisfied customers return and spend more money and communities that benefit from a company’s presence, usually return the favor.
  51. 51. STORYFORGE We call this type of business a Purpocracy, led by purpose, for the benefit of all stakeholders. In fact this is no longer just a business ideal, it’s a movement…. A movement driven by customers, employees, communities and businesses, for the benefit of all.
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  53. 53. STORYFORGE Purpose is found when our beliefs, our stakeholder needs and our expertise are in alignment.
  54. 54. STORYFORGE Once purpose is discovered and articulated, it informs every strategy, tactic & decision in an organization.
  55. 55. STORYFORGE The greatest businesses and the happiest people are driven by purpose, not profit, so forget about logos, short-term returns and focusing on a single financial measure of success.
  56. 56. STORYFORGE Change is hard. So is obsolescence.
  57. 57. STORYFORGE The path to purpose is the path to profit, positive impact and happiness.
  58. 58. STORYFORGE “ADVERTISING CAN HELP BUILD BRANDS, BUT AUTHENTICITY IS WHAT MAKES THEM LAST. IF PEOPLE BELIEVE THEY SHARE VALUES WITH A BRAND, THEY WILL STAY LOYAL TO THE BRAND.” Howard Schultz, CEO, Starbucks
  59. 59. STORYFORGE I’ll now answer some easy questions. Barry Chandler Principal www.storyforge.co

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