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Latif nanji

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Design communication in product management

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Latif nanji

  1. 1. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Design Communication in Product Management
  2. 2. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Rock climber, improv enthusiast, bookworm & skier Co-Founder, Pokerspace Sr. Product Manager, Miovision Co-Founder, Roadmunk
  3. 3. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Empathy Language of Design Exec Buy-In Data Around Design Design in MVP MSP ……+ Discussion!
  4. 4. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Empathy
  5. 5. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO EMPATHY USE CASE Support Cases Prototyping Feedback Customer Visits Speak Confidently Assign Frequency Do Demo’s
  6. 6. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Design Language
  7. 7. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Tell The Users What to Think
  8. 8. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO TELL THE USER WHAT TO THINK
  9. 9. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO TELL THE USER WHAT TO THINK
  10. 10. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Show What Matters UX > UI DO DEMO’S TELL THE USER WHAT TO THINK Reduce Clutter
  11. 11. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Minimize Cognitive Load
  12. 12. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO MINIMIZE COGNITIVE LOAD
  13. 13. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO MINIMIZE COGNITIVE LOAD
  14. 14. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO MINIMIZE COGNITIVE LOAD
  15. 15. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO MINIMIZE COGNITIVE LOAD
  16. 16. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Priority of Use Case Observe DO DEMO’S Create Focal Points MINIMIZE COGNITIVE LOAD
  17. 17. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO 3 Click Mentality
  18. 18. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO 3 CLICK MENTALITY
  19. 19. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Reversible Design
  20. 20. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO REVERSIBLE DESIGN
  21. 21. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Use Verbs With Context
  22. 22. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO USE VERBS WITH CONTEXT BAD L
  23. 23. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO White Space is Your Friend
  24. 24. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO WHITE SPACE IS YOUR FRIEND < 25% real estate!
  25. 25. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO WHITE SPACE IS YOUR FRIEND
  26. 26. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Data on Design
  27. 27. 50% of firms focused on designed acquired since 2004, happened in the last 2 years. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO DATA ON DESIGN “
  28. 28. 89% 6X 42 36% of companies believes that customer experience will be their primary basis for competition by 2016, versus 36% four years ago. more likely to buy with a positive emotional experience. 12x more likely to recommend the company, and 5x more likely to forgive a mistake.” -Terskin Group design firms have been acquired since 2004, ~50% of which have been acquired in the last year alone of the top funded startups are co-founded by designers, up 20% from 2015 roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO
  29. 29. Silicon Valley didn’t think a designer could build and run a company. They were straight up about it. We weren’t MBA’s, we weren’t two PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies. - Brian Chesky Co-founder of AirBNB Graduate from Rhode Island School of Design (RISD) roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO “
  30. 30. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Executive Buy-In
  31. 31. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO EDUCATION GAP FIND PRODUCTS THEY LOVE TIE TO CORE VALUESPROTOTYPE IT USE DATA
  32. 32. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO Design in MSP
  33. 33. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO DESIGN IN MSP
  34. 34. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO DESIGN IN MSP
  35. 35. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO SUMMARY Tell the user what to think Minimize cognitive load 3 click mentality Reversible design Use verbs with context White space is your friend
  36. 36. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO www.relateiq.com www.intercom.io www.invision.com www.dribbble.com www.behance.net www.uxherocomics.com www.designmodo.com Thank You! INSPIRATION WEB APPS
  37. 37. roadmunk.com | @roadmunkappLatif Nanji, Co-Founder & CEO DISCUSSION What principles have worked for you? Where is design broken in your team? How have you overcome friction about design? How do I make myself an expert? How can I avoid design slowing product dev down? What tools should becoming familiar with? What can I be doing today to invest in design as a PM

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