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Flavor Group Social Media Plan

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A slide deck I put together to present to the founder of the Creative Agency I was working at in San Francisco

Published in: Marketing
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Flavor Group Social Media Plan

  1. 1. Flavor Group Social Media Plan
  2. 2. Goals • Boost Engagement (FG page lifetime average: 3%) - Engagement is a ratio of engaged users to reach. As an example, a post with 4 engaged users and 100 reach should yield a 4% engagement score (from Sprout) • Promote FG Services • Encourage Sharing + Conversation to grow FG following • Implement sprout (dial in workflow)
  3. 3. Cadence • Manageable but present • 3 FB Posts per week • 5 tweets per week (mainly re-tweeting) • 2 IG posts per week
  4. 4. Content Spread • Flavor Group Work & Activations • News in Tech/Marketing • Dance Music/Night life • Relevant Social Influencers • Up All Night Shows & Announcements • FG Vault • “Day in the Life”
  5. 5. • Keep it up BUT across all channels ↓ • Sprout Should make this super simple Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life”
  6. 6. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life”
  7. 7. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life”
  8. 8. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life” broke ass stuart sam altman dave mcclure
  9. 9. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life” set up Rob on Sprout, have him schedule Up All Night Posts for FG also…
  10. 10. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life” Let me know what this is
  11. 11. Content Type FG — News — Night life & Music — Social Influencers — Up All Night — FG Vault - “Day in the Life” Share happenings within FG & Personal Lives: simple stuff that is interesting & easy, but not creepy

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