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The Dutch Startup Toolkit

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Today, you can convert a great idea into a business without needing to build non-core elements from scratch. A developing ecosystem of online tools is now enabling Dutch startups to scale on a pay-as-you-grow basis.

To better understand how this phenomenon is helping local startups to launch and grow more effectively, Stripe, The Next Web, TQ, Startupbootcamp, Rockstart and Prime Ventures have conducted research into the tools that are making up this new startup toolkit.

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The Dutch Startup Toolkit

  1. 1. The Dutch Startup Toolkit #StartupTools
  2. 2. €104bn 345,000 W H AT ’ S P O W E R I N G T H E G R O W T H O F T H E D U T C H S TA R T U P E C O N O M Y ? volume of Dutch 
 online economy internet-related jobs in the Netherlands
  3. 3. J O I N T R E S E A R C H I N T O T H I R D PA R T Y T O O L S A N D H O W T H E Y H E L P D U T C H S TA R T U P S G R O W A N D S C A L E : Survey conducted from October to November, 2017. 
 98 startups responded, 78% of answers came from founders and senior leaders.
  4. 4. Launching and scaling a startup has become easier than ever before. stated that third party tools have made it easier to launch a startup in the Netherlands in the last 5 years. stated that third party tools have made it easier to scale a startup in the Netherlands in the last 5 years. 86% 82%
  5. 5. Tools are not only widespread, but can even be considered critical infrastructure. stated that their startup could not exist in its current form today without third-party tools. use more than five third party tools for their startup. 73%70%
  6. 6. 0 20 40 60 80 23%30% 38% 52% 69% Availability of tools More mature ecosystem Availability of funding Changing consumer behavior Government support The availability of tools is the #1 factor that has made it easier to launch a startup, according to the respondents - way before government support.
  7. 7. T H E D U T C H S TA R T U P S TA C K An ecosystem of cloud tools that are enabling Dutch startups to scale on a pay-as-you-grow basis.
  8. 8. M A I N B E N E F I T S 0 16 32 48 64 32% 49%53% 61%66% Easier to work remotely as a team Reduced
 operating costs Increased productivity Faster time
 to market Easier to expand internationally
  9. 9. W H AT B U S I N E S S A R E A S A R E M O S T LY A F F E C T E D ? 0 14.5 29 43.5 58 23% 32%35% 47% 56% Collaboration & 
 Communication Hosting & 
 Data Storage Analytics Customer Support Payments
  10. 10. C U S T O M E R S U P P O R T H O S T I N G A N D D ATA S T O R A G E PAY M E N T S T E A M C O L L A B O R AT I O N & C O M M U N I C AT I O N A N A LY T I C S M O S T C O M M O N LY U S E D T O O L S ( O F M O R E T H A N 2 0 0 M E N T I O N E D ) mixpanel zendesk intercom AdyenMollie
  11. 11. C O N C L U S I O N • A multitude of different tools and services have emerged that make it easier and cheaper for entrepreneurs to start and scale their business in the Netherlands. 
 • The Dutch startup community is running on an infrastructure of third-party tools that makes it easier for startups to access international markets.

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