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13 Reasons Why You're Slow (and what you can start to do about it)

Emily Grossman's talk from BrightonSEO 2018

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Emily Grossman

@goutaste
Skyscanner
Mobile	Performance	
Optimization	for	Marketers
#brightonseo @goutaste
THE REASONS TO CARE
ABOUT MOBILE SITE SPEED
ARE PILING ON
#brightonseo @goutaste
Image: @lukew
SLOW SITES STRESS OUT PEOPLE
#brightonseo @goutaste
BBC
1 SECOND ADDED =
10% AUDIENCE LOST
https://www.creativebloq.com/features/how-the-bbc-builds-websites-that-scale
SLOW SITES LOSE USERS
#brightonseo @goutaste
FAST SITES GET MORE ENGAGEMENT
https://www.nccgroup.trust/uk/about-us/resources/cook-real-user-monitoring-case-study/?style=Website+Performance&resources=Case+Studies
COOK FrOZEN MEALS
10% ENGAGEMENT
.85 SEC AVG PAGE LOAD
#brightonseo @goutaste
FAST SITES GET MORE ORDERS
ALI EXPRESS
10.5% ORDERS
https://edge.akamai.com/ec/us/highlights/keynote-speakers.jsp#edge2016futureofcommercemodal
36% AVG LOAD TIME

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