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“Digital Marketing"
Dr. Muhamad Hariz Muhamad Adnan
Eusahawan Certified
Trainer
PhD in
Information
Technology
Muhamad Hariz Muhamad
Adnan
Master of Science (CS), Bachelor of
Computer Science (Software
Engineering)
Outline
1. Introduction to business
2. Business model
3. Copywriting
4. Facebook & Instagram Marketing
Introduction to
Business
Usm digital marketing
Creative
Usm digital marketing
Usm digital marketing
Business Model
Download BMC template
https://drive.google.com/file/d/1TCdwov-
bxsCWxUCUDsU8N7Ki0kVctGSg/view?usp=sharing
Copywriting
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Usm digital marketing
Types of Copywriting
Teaser
• Introduce new products or to re-introduce existing products into the market.
• Create curiousity among audiences.
Hardsell
• Selling types of copywriting
• List down all the specification, benefits, sales promotion, how to use the product and
etc.
Softsell
• Sharing product’s tips and recommendations
• Toshow the expertise and good product knowledge
• Tobuild rapport and trust
Tips:
All types of copywriting must be along with images.
If use personal FB for business, please use more softsell as copywriting to avoid any
slamming by our FB friends.
Copyright MDEC
Basic Understanding of Developing
Powerful Copywriting
• Product specifications;
• Ingredients
• Material
• Size
• Weight
• Manufacturing process
• Warranty
• How to use the product
• Advantages over competitors
• Unique selling point
• Disclaimer
• Company background
• Labelling
• Packaging
• Benefits
• Identify prospect’s needs and
wants
• Come out with solution by the
product
Bear in mind these two QUESTIONS.
1. Why do we need to buy this
product?
2. Why do we need to buy this
product from you rather than
other sellers?
Clarify our prospect’s background
of:
1.Age
2.Gender
3.Location
4.Level of education
5.Income distribution
6.Occupation
7.Religion / Race
8.Hobbies
9.Interest
10.Language
11.Life-style
12.Marital status
Product Knowledge Prospect’s Problem Prospect’s Characteristic
The Difference in Selling to Men &
Women
MALE FEMALE
Have specific goal in mind to make purchasing
decision
Enjoy shopping experience and spend more
time in considering their purchases
Will go specifically to the departments, make
purchases and leave quickly. No interest in
communicating with salesperson.
Love more attention with the salesperson,
being asked about the choices and will
browse whole department
Prefer quick spending time at checkout line. Able to wait in queue.
Avoid product that would be look feminist. Able to consider all aspects of a product.
Attractive to the benefits of the products. Attractive to the emotional aspects of the
products.
Focus on facts and figures. Focus on social impacts of the products
Facebook & Instagram
Marketing
Canva
• Online editing tools with varieties of templates, size and resolution suitable for social media use,
website banners and advertisement and also other types of online marketing materials.
• Very user-friendly to be used by beginners.
• May use canva website on browser or download Mobile Apps.
• All designs are kept online.
Copyright MDEC
What is Facebook Marketplace?
• Online marketplace feature which lets Facebook Users to discover, buy and sell items within community/local area.
• All users get to chat each other by using FB Messenger and also have access to their Facebook Profile.
• Can be accessed by desktop view and also by using Facebook Mobile Apps.
People can find what they are looking for by filtering the category, location, price and radius.
Copyright MDEC
• Search any related keywords to the
products or services
• May filter the location and radius
for more specific search result
2 3
How to buy/search for
suppliers?
• May filter by category of product to
get specific search result
• Send the message to sellers for
further discussion
• Conversation will be directed to FB
Messenger
1
Copyright MDEC
Start Selling at Facebook Marketplace
1. Click on “Sell Something” 2. Fill up all required details
Copyright MDEC
Start Selling at Facebook Marketplace (Cont.)
3. Select more places for better exposure 4. Check product listing at “Selling”
Copyright MDEC
Renew Post Any listing can be renewed to the top search result once in every 7
days. Limited into 5 times only.
Tips & Tricks in using Facebook
Marketplace
Clickable Link
There is no hyperlink (clickable link) to be allowed at product
description. It will be hidden.
Telephone Number
Any shown telephone number will be hidden.
All conversation will be directed to Facebook Messenger.
Suppliers Sellers are highly trusted as prospect may see their Facebook Profile
and can meet in reality when engaging in Cash On Delivery (COD)
Post to More Places
Choose related places/Facebook Groups to the products and
services. (Ex: Group Myvi for car salesman, road tax renewal agent)
Duplicate Items Do not use the exactly similar picture when duplicating the Ads.
May duplicate the Ads but with different picture of product.
All contents are still need to be comply with Facebook Terms and
Conditions. (Ex: No adult products, sexual toys)
Policy
Facebook Live
Meaning: Feature for the live broadcast of users video from Facebook mobile
apps or laptops. As to compete with other providers such as Youtube.
Purpose:
• Grow audience by appearing live
• Welcome live engagement by on live conversation
• Useful for business to do promotional activities such as auctions, seasonal
low price and others.
• Facebook Watch Party
• Get more trust by appearing online to audience.
Types of Instagram Accounts
Business Instagram Account
Business Name
SSM Business
Registration
Number
Address Tips:
If you have
a business
premise, include
business hours
Brief Description
about Business
Call to Action Buttons
Website Link
Personal
Account
Copyright MDEC
Difference between Personal and
Business Account
Personal Business
Posting of personal
related media
Showcase your product and
services,include CTA: address
and contact info to enable easy
engagement
Cannot create advertisement &
promotions
Ability to promote post
and create paid
advertisement
Does not have data insights
Access to Instagram Insights
to analyze the efficiency of
your account
1 1
2 2
3 3
Copyright MDEC
A
B
Setting Up an Instagram Business Account
You can set up your Instagram account by registering it under your Facebook account
or your email.
1 2 3 4
Open Instagram application and
click Next. You can sign up via
phone or email. Here we are
using email
Your personal
account is ready
A) Toswitch to a business account,
click on the Person icon
B) And then click on the Options
icon
Add aProfile
Photo
Copyright MDEC
5 6 7 8
Choose Switch to
Business Profile
Fill in the details as
requested
Click
Continue
Link your Instagram
Business account with
your Facebook page
Copyright MDEC
Setting Up an Instagram Business Account
9 10 11
Go to Options
and click on
Edit Profile
Your Business
Profile is ready
for business
Fill in the details
Copyright MDEC
Setting Up an Instagram Business Account
Types of Instagram Posts
Photo
Video – IGTV
Instagram Stories
Video (Until 60 Seconds)
Video - IGTV
• Users can Like, Comment and Share the videos
• Entrepreneurs can utilize IGTV to showcase their product and
interact with customers .
You can
select
the
channel.
Toview
videos, click
on the IGTV
icon.
Copyright MDEC
Unique and
Original
Message
Boost Sales
Consistent and Cohesive
Think of the visual concept of your
account and stick to it to maintain the
look and feel.
Tips:
Choose a colour palette and tone
Choose a suitable font
Show details
of the product,
colour choices,
design and
dimension.
News and Updates
Share the latest
news and events
to keep followers
updated.
Highlight the
brand such as the
logo, the colour
and also the look
and feel.
Brand Awareness
Types of Instagram Posts (Continued)
Photos
Photos are the most posted content
on Instagram.
Copyright MDEC
Props
Tomake photos look more alive and
interesting. Include accessories such
as flowers, cutleries and stationeries.
Lighting
When shooting
indoors, find a spot by
the windows and try to
avoid artificial lighting.
Soft lighting
Safe to be applied
on all photos since it
eliminates shadows
and glare.
Hard lighting
Creates shadows,
contrast and results in
a dramatic photo. Hard Lighting Soft Lighting
Good
Indoor
Lighting
Natural Lighting
Early Morning Before Sunset
Window Light
Types of Instagram Posts (Continued)
Photos
Copyright MDEC
Rule of Thirds
Break your photo into 9
segments. Use this grid
as guidance to compose
your photo.
Along the red lines
Inside the boxes
At the intersection
of the grids (Blue
dots)
Types of Instagram Posts (Continued)
Photos
Copyright MDEC
Tutorials
How to use/style/wear your product and portray the
lifestyle of users using it.
Types of Instagram Posts (Continued)
Videos
Creative Process and Quality of Product
Videos of sketches of your upcoming product, visiting
the manufacturer and a sneak peek of the final product.
Copyright MDEC
Include motion
in the first
few seconds
so it won’t be
mistaken as an
image.
Use Hashtags Show Motion
Types of Instagram Posts (Continued)
Videos
Copyright MDEC
Add Call to
Action (CTA)
Book Now
Sign Up
Contact Us
Shop Now
Install Now
Subtitles Call to Action (CTA)
Types of Instagram Posts (Continued)
Videos
Include
subtitles as
Instagram
videos
will play
automatically
on mute
Copyright MDEC
Share
current
events,
sales or
promotion.
Share a new product or a sneak peek
of your upcoming product.
Customers buying product at premise
Process of creating a new product
Teaser of upcoming colours of new
products
Tips: Best Posting Time
Before Office Hours
After Office Hours
Types of Instagram Posts (Continued)
Instagram Stories
The feature also include filters and can be enhanced with drawing.
Copyright MDEC
#Hashtags
which were made popular by Twitter are now being used by other social networks
including Instagram.
Classify Photos
Increase of
Sales and
Engagement
Make it Searchable
based on Keywords
Increase
Awareness of
Product & Brand
Make your
Account
Public
People can
Search your
Photos via
Hashtags
Copyright MDEC
Create your own unique hashtag for
your business and encourage your
followers and customers to use it
Instagrammers search for
posts that contain hashtags
related to their interest
Use hashtags :
1
Brand Positioning
2
Get Potential and
New Followers
Copyright MDEC
#Hashtags
Brand
Unique to your
business
Community
Connects
people with the
same interest
Trending
Related to
current
events
Types of #Hashtags
Copyright MDEC
Follow other People,
Groups or Associations
on Instagram
Interact with other people
on Instagram
Like Comment Share
High quality
content
1 2 3
How to Gain More Followers on Instagram
Copyright MDEC
How to Gain More Followers on Instagram
(Continued)
Repost customer’s post
especially if it is related to
your product
Schedule posting so that followers
can anticipate the next post
and look forward to it
Run a contest to
increase awareness
4 55 66
Copyright MDEC
How to Gain More Followers on Instagram
(Continued)
Use the Tags function
to find related and
trendy topics that
you can use.
Work with influencers and come out with
a collaborative post to get attention from
more followers
Follow competitors’
accounts and study
their followers
7 8 9
Copyright MDEC

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Usm digital marketing

  • 1. “Digital Marketing" Dr. Muhamad Hariz Muhamad Adnan
  • 2. Eusahawan Certified Trainer PhD in Information Technology Muhamad Hariz Muhamad Adnan Master of Science (CS), Bachelor of Computer Science (Software Engineering)
  • 3. Outline 1. Introduction to business 2. Business model 3. Copywriting 4. Facebook & Instagram Marketing
  • 26. Types of Copywriting Teaser • Introduce new products or to re-introduce existing products into the market. • Create curiousity among audiences. Hardsell • Selling types of copywriting • List down all the specification, benefits, sales promotion, how to use the product and etc. Softsell • Sharing product’s tips and recommendations • Toshow the expertise and good product knowledge • Tobuild rapport and trust Tips: All types of copywriting must be along with images. If use personal FB for business, please use more softsell as copywriting to avoid any slamming by our FB friends.
  • 27. Copyright MDEC Basic Understanding of Developing Powerful Copywriting • Product specifications; • Ingredients • Material • Size • Weight • Manufacturing process • Warranty • How to use the product • Advantages over competitors • Unique selling point • Disclaimer • Company background • Labelling • Packaging • Benefits • Identify prospect’s needs and wants • Come out with solution by the product Bear in mind these two QUESTIONS. 1. Why do we need to buy this product? 2. Why do we need to buy this product from you rather than other sellers? Clarify our prospect’s background of: 1.Age 2.Gender 3.Location 4.Level of education 5.Income distribution 6.Occupation 7.Religion / Race 8.Hobbies 9.Interest 10.Language 11.Life-style 12.Marital status Product Knowledge Prospect’s Problem Prospect’s Characteristic
  • 28. The Difference in Selling to Men & Women MALE FEMALE Have specific goal in mind to make purchasing decision Enjoy shopping experience and spend more time in considering their purchases Will go specifically to the departments, make purchases and leave quickly. No interest in communicating with salesperson. Love more attention with the salesperson, being asked about the choices and will browse whole department Prefer quick spending time at checkout line. Able to wait in queue. Avoid product that would be look feminist. Able to consider all aspects of a product. Attractive to the benefits of the products. Attractive to the emotional aspects of the products. Focus on facts and figures. Focus on social impacts of the products
  • 30. Canva • Online editing tools with varieties of templates, size and resolution suitable for social media use, website banners and advertisement and also other types of online marketing materials. • Very user-friendly to be used by beginners. • May use canva website on browser or download Mobile Apps. • All designs are kept online.
  • 31. Copyright MDEC What is Facebook Marketplace? • Online marketplace feature which lets Facebook Users to discover, buy and sell items within community/local area. • All users get to chat each other by using FB Messenger and also have access to their Facebook Profile. • Can be accessed by desktop view and also by using Facebook Mobile Apps. People can find what they are looking for by filtering the category, location, price and radius.
  • 32. Copyright MDEC • Search any related keywords to the products or services • May filter the location and radius for more specific search result 2 3 How to buy/search for suppliers? • May filter by category of product to get specific search result • Send the message to sellers for further discussion • Conversation will be directed to FB Messenger 1
  • 33. Copyright MDEC Start Selling at Facebook Marketplace 1. Click on “Sell Something” 2. Fill up all required details
  • 34. Copyright MDEC Start Selling at Facebook Marketplace (Cont.) 3. Select more places for better exposure 4. Check product listing at “Selling”
  • 35. Copyright MDEC Renew Post Any listing can be renewed to the top search result once in every 7 days. Limited into 5 times only. Tips & Tricks in using Facebook Marketplace Clickable Link There is no hyperlink (clickable link) to be allowed at product description. It will be hidden. Telephone Number Any shown telephone number will be hidden. All conversation will be directed to Facebook Messenger. Suppliers Sellers are highly trusted as prospect may see their Facebook Profile and can meet in reality when engaging in Cash On Delivery (COD) Post to More Places Choose related places/Facebook Groups to the products and services. (Ex: Group Myvi for car salesman, road tax renewal agent) Duplicate Items Do not use the exactly similar picture when duplicating the Ads. May duplicate the Ads but with different picture of product. All contents are still need to be comply with Facebook Terms and Conditions. (Ex: No adult products, sexual toys) Policy
  • 36. Facebook Live Meaning: Feature for the live broadcast of users video from Facebook mobile apps or laptops. As to compete with other providers such as Youtube. Purpose: • Grow audience by appearing live • Welcome live engagement by on live conversation • Useful for business to do promotional activities such as auctions, seasonal low price and others. • Facebook Watch Party • Get more trust by appearing online to audience.
  • 37. Types of Instagram Accounts Business Instagram Account Business Name SSM Business Registration Number Address Tips: If you have a business premise, include business hours Brief Description about Business Call to Action Buttons Website Link Personal Account Copyright MDEC
  • 38. Difference between Personal and Business Account Personal Business Posting of personal related media Showcase your product and services,include CTA: address and contact info to enable easy engagement Cannot create advertisement & promotions Ability to promote post and create paid advertisement Does not have data insights Access to Instagram Insights to analyze the efficiency of your account 1 1 2 2 3 3 Copyright MDEC
  • 39. A B Setting Up an Instagram Business Account You can set up your Instagram account by registering it under your Facebook account or your email. 1 2 3 4 Open Instagram application and click Next. You can sign up via phone or email. Here we are using email Your personal account is ready A) Toswitch to a business account, click on the Person icon B) And then click on the Options icon Add aProfile Photo Copyright MDEC
  • 40. 5 6 7 8 Choose Switch to Business Profile Fill in the details as requested Click Continue Link your Instagram Business account with your Facebook page Copyright MDEC Setting Up an Instagram Business Account
  • 41. 9 10 11 Go to Options and click on Edit Profile Your Business Profile is ready for business Fill in the details Copyright MDEC Setting Up an Instagram Business Account
  • 42. Types of Instagram Posts Photo Video – IGTV Instagram Stories Video (Until 60 Seconds) Video - IGTV • Users can Like, Comment and Share the videos • Entrepreneurs can utilize IGTV to showcase their product and interact with customers . You can select the channel. Toview videos, click on the IGTV icon. Copyright MDEC
  • 43. Unique and Original Message Boost Sales Consistent and Cohesive Think of the visual concept of your account and stick to it to maintain the look and feel. Tips: Choose a colour palette and tone Choose a suitable font Show details of the product, colour choices, design and dimension. News and Updates Share the latest news and events to keep followers updated. Highlight the brand such as the logo, the colour and also the look and feel. Brand Awareness Types of Instagram Posts (Continued) Photos Photos are the most posted content on Instagram. Copyright MDEC
  • 44. Props Tomake photos look more alive and interesting. Include accessories such as flowers, cutleries and stationeries. Lighting When shooting indoors, find a spot by the windows and try to avoid artificial lighting. Soft lighting Safe to be applied on all photos since it eliminates shadows and glare. Hard lighting Creates shadows, contrast and results in a dramatic photo. Hard Lighting Soft Lighting Good Indoor Lighting Natural Lighting Early Morning Before Sunset Window Light Types of Instagram Posts (Continued) Photos Copyright MDEC
  • 45. Rule of Thirds Break your photo into 9 segments. Use this grid as guidance to compose your photo. Along the red lines Inside the boxes At the intersection of the grids (Blue dots) Types of Instagram Posts (Continued) Photos Copyright MDEC
  • 46. Tutorials How to use/style/wear your product and portray the lifestyle of users using it. Types of Instagram Posts (Continued) Videos Creative Process and Quality of Product Videos of sketches of your upcoming product, visiting the manufacturer and a sneak peek of the final product. Copyright MDEC
  • 47. Include motion in the first few seconds so it won’t be mistaken as an image. Use Hashtags Show Motion Types of Instagram Posts (Continued) Videos Copyright MDEC
  • 48. Add Call to Action (CTA) Book Now Sign Up Contact Us Shop Now Install Now Subtitles Call to Action (CTA) Types of Instagram Posts (Continued) Videos Include subtitles as Instagram videos will play automatically on mute Copyright MDEC
  • 49. Share current events, sales or promotion. Share a new product or a sneak peek of your upcoming product. Customers buying product at premise Process of creating a new product Teaser of upcoming colours of new products Tips: Best Posting Time Before Office Hours After Office Hours Types of Instagram Posts (Continued) Instagram Stories The feature also include filters and can be enhanced with drawing. Copyright MDEC
  • 50. #Hashtags which were made popular by Twitter are now being used by other social networks including Instagram. Classify Photos Increase of Sales and Engagement Make it Searchable based on Keywords Increase Awareness of Product & Brand Make your Account Public People can Search your Photos via Hashtags Copyright MDEC
  • 51. Create your own unique hashtag for your business and encourage your followers and customers to use it Instagrammers search for posts that contain hashtags related to their interest Use hashtags : 1 Brand Positioning 2 Get Potential and New Followers Copyright MDEC #Hashtags
  • 52. Brand Unique to your business Community Connects people with the same interest Trending Related to current events Types of #Hashtags Copyright MDEC
  • 53. Follow other People, Groups or Associations on Instagram Interact with other people on Instagram Like Comment Share High quality content 1 2 3 How to Gain More Followers on Instagram Copyright MDEC
  • 54. How to Gain More Followers on Instagram (Continued) Repost customer’s post especially if it is related to your product Schedule posting so that followers can anticipate the next post and look forward to it Run a contest to increase awareness 4 55 66 Copyright MDEC
  • 55. How to Gain More Followers on Instagram (Continued) Use the Tags function to find related and trendy topics that you can use. Work with influencers and come out with a collaborative post to get attention from more followers Follow competitors’ accounts and study their followers 7 8 9 Copyright MDEC

Editor's Notes

  1. Educate the customer in the variables your agency considers crucial to a successful campaign.
  2. A short company tagline/description.