Successfully reported this slideshow.

NOFA-VT STORYTELLING WORKSHOP

Loading in …3
×
1 of 46
1 of 46

More Related Content

NOFA-VT STORYTELLING WORKSHOP

  1. 1. STORYTELLING
 FOR BOARD MEMBERS A Workshop for NOFA-VT April 3, 2017 ! with Barbara Ganley of Community Expressions & Vermont Story Lab
  2. 2. Why do we even need to talk about stories? Because “…nobody ever marched on Washington because of a pie chart” Andy Goodman
  3. 3. We are the storytelling species
  4. 4. ! What we talk about when we talk about story Hook Problem ShiftTurning Point
  5. 5. To Foster Belonging
  6. 6. https://www.youtube.com/watch?v=cjCshHV4z70 1940s Experiment To explain & foster understanding
  7. 7. 63% remember! STORIES Yo Szczepanska 5% remember STATS Made to Stick Dan & Chip Heath
  8. 8. Listening Efficiency 11 - 15%
  9. 9. WE WE COMMUNITY
  10. 10. CELEBRATE DREAM ACKNOWLEDGE MAKE SENSE PLAN ASSESS We Tell Stories to… * * * * * *
  11. 11. CONDEMN DOMINATE MANIPULATE ISOLATE SCHEME JUDGE We Also Tell Stories to… * * * * * *
  12. 12. The Power of Our Words global warming climate collapse climate chaos climate change
  13. 13. Your POV, YOUR Story A reason for telling NOFA-VT Mission + Outreach Goals Your AUDIENCE KEYS
  14. 14. RIGHT TIME
  15. 15. New Reality Mission = Larger Story of NOFA-VT Small Story = Proof Board stories = essential proof
  16. 16. To reach certain listeners Influencers Decision Makers Non-Farm Community Staff Farm Community
  17. 17. dynamic of expectancy frames filters Listening is not neutral Why is she telling me this? Relevance & Resonance
  18. 18. Awareness — what do they need to know? https://www.hatchforgood.org/learn/content Caring — why should they care? Action — what should they do? You’re telling this story to move them to…
  19. 19. REASON: Save Addison County Field Days
  20. 20. AUDIENCE? ! ! A. ! ! B. ! ! C. ! ! D.
  21. 21. Which story do we tell?
  22. 22. A Little Mission & Goal Work
  23. 23. A Little Mission & Goal Work The WHY
  24. 24. Five WORDS you need to describe NOFA-VT’s MISSION
  25. 25. Metaphor
  26. 26. If NOFA-VT were a car, what would it be?
  27. 27. THE MISSION! STORIES YOUR PHOTOS! WANT YOU TO TELL
  28. 28. We are the guardians of Vermont's wildlife, woodlands, mountains and waterways. BUILDING CONFIDENCE • TEACHING SKILLS CHANGING LIVES Eight-word Mission Statement
  29. 29. THREE EASY & EFFECTIVE BOARD STORIES 1. Your NOFA-VT Origin Story (Why it matters to you) 2. Your Favorite NOFA-VT Story 3. Your NOFA-VT Future Story
  30. 30. 1. Hook (your opening line) ! 2. 3 Details ! 3. Your final line YOUR ORIGIN STORY
  31. 31. Icon by irene hoffman /noun project What makes a great gift?
  32. 32. Icon by gregor cresner /noun project What makes a great storytelling?
  33. 33. Reason:! ! Audience:! ! Message in a Word:! ! Title:! ! ! ! ! ! Favorite NOFA - VT Stories
  34. 34. Your Favorite NOFA-VT Story as a Postcard Story
  35. 35. Imagine Vermont without NOFA
  36. 36. YOUR PROFILE AS STORY
  37. 37. https://traingrrl.blogspot.com/2009/08/i-downtown-tucson-posters-that-josh-and.html Your stories
  38. 38. Write your Profile as a Story
  39. 39. Sharing Stories Online Sharing NOFA-VT Stories on Facebook Using #
  40. 40. An iPhone film by Donald Campbell of Vermont Land Trust Capturing & Sharing NOFA-VT Stories Wherever You Go
  41. 41. https://www.themuse.com/companies/knotel/people/nora The Stories of US
  42. 42. five years from now! ! headline stories
  43. 43. Oliviu Stolan Take-Aways

×