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STORYTELLING

FOR BOARD MEMBERS
A Workshop for NOFA-VT
April 3, 2017
!
with
Barbara Ganley
of
Community Expressions
&
Vermont Story Lab
Why do we even need to talk about stories?
Because “…nobody ever marched on
Washington because of a pie chart”
Andy Goodman
We are the storytelling species
NOFA-VT STORYTELLING WORKSHOP
!
What we talk about when
we talk about story
Hook Problem ShiftTurning Point
To Foster Belonging
https://www.youtube.com/watch?v=cjCshHV4z70
1940s Experiment
To explain & foster understanding
63% remember!
STORIES
Yo Szczepanska
5% remember
STATS
Made to Stick Dan & Chip Heath
Listening Efficiency
11 - 15%
WE
WE
COMMUNITY
CELEBRATE
DREAM
ACKNOWLEDGE
MAKE
SENSE
PLAN
ASSESS
We Tell Stories to…
*
*
*
*
*
*
CONDEMN
DOMINATE
MANIPULATE
ISOLATE
SCHEME
JUDGE
We Also Tell Stories to…
*
*
*
*
*
*
The Power of Our Words
global warming
climate collapse
climate chaos
climate change
Your POV, YOUR Story
A reason for telling
NOFA-VT Mission + Outreach Goals
Your AUDIENCE
KEYS
RIGHT TIME
New Reality
Mission = Larger Story of NOFA-VT
Small Story = Proof
Board stories =
essential proof
To reach certain listeners
Influencers
Decision

Makers

Non-Farm

Community
Staff
Farm

Community
dynamic
of
expectancy
frames
filters
Listening is not neutral
Why is she telling me this?
Relevance & Resonance
Awareness — what do they need to know?
https://www.hatchforgood.org/learn/content
Caring — why should they care?
Action — what should they do?
You’re telling this story to move them to…
REASON: Save Addison County Field Days
AUDIENCE?
!
!
A.
!
!
B.
!
!
C.
!
!
D.
Which story do we tell?
A Little Mission & Goal Work
A Little Mission & Goal Work
The WHY
Five WORDS you need to describe NOFA-VT’s MISSION
Metaphor
If NOFA-VT were a
car, what would it be?
THE MISSION!
STORIES YOUR PHOTOS!
WANT YOU TO TELL
We are the guardians of Vermont's wildlife, woodlands,
mountains and waterways.
BUILDING CONFIDENCE • TEACHING SKILLS
CHANGING LIVES
Eight-word Mission Statement
THREE EASY & EFFECTIVE BOARD STORIES
1. Your NOFA-VT Origin Story (Why it matters to you)
2. Your Favorite NOFA-VT Story
3. Your NOFA-VT Future Story
1. Hook (your opening line)

!
2. 3 Details

!
3. Your final line
YOUR ORIGIN STORY
Icon by irene hoffman /noun project
What makes a great gift?
Icon by gregor cresner /noun project
What makes a great storytelling?
Reason:!
!
Audience:!
!
Message in a Word:!
!
Title:!
!
!
!
!
!
Favorite NOFA - VT Stories
Your Favorite NOFA-VT Story as a Postcard Story
Imagine Vermont without NOFA
YOUR PROFILE AS STORY
NOFA-VT STORYTELLING WORKSHOP
NOFA-VT STORYTELLING WORKSHOP
https://traingrrl.blogspot.com/2009/08/i-downtown-tucson-posters-that-josh-and.html
Your stories
Write your Profile as a Story
Sharing Stories Online
Sharing
NOFA-VT
Stories
on Facebook
Using #
An iPhone film by Donald Campbell of Vermont Land Trust
Capturing & Sharing NOFA-VT Stories Wherever You Go
https://www.themuse.com/companies/knotel/people/nora
The Stories of US
five years from now!
!
headline stories
Oliviu Stolan
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NOFA-VT STORYTELLING WORKSHOP