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CONNECTING TO THE NEXT GENERATION
Why it matters: “Young people only want cool technology” is a
widely-held sentiment, but a deeper exploration of Gen Y and Z’s
desires and needs reveals a search for ways to meaningfully
impact the world in this era of global citizenship and real-time
social media presence.
These people no more represent Baby Boomers Than these represent Generation X
THE PROBLEM WITH GENERATIONAL STEREOTYPING…
… IS THAT VALUES AND BELIEFS TRANSCEND BIRTH COHORTS
WE HAVE ALL SHARED TUMULTUOUS MOMENTS AND DEVELOPMENTS
“This generation is facing difficulties like none
HOW WE TARGET GENERATION <INSERT HERE>, ANONYMOUS
AND YET WE STILL HEAR THINGS LIKE THIS…
…DESPITE THE UNPRECEDENTED LEVELS OF INFORMATION AVAILABLE
SO OUR INSIGHTS SHOULD BE EXISTENTIAL, NOT UNIVERSAL
1) It’s not just Gen Y & Z who grew up with and want shiny tech
2) What are the things that animate us as global citizens?
3) Echo chambers or networks exist, but are topic specific