Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Download to read offline

Generationism

Download to read offline

SYSW Panel Picker

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Generationism

  1. 1. CONNECTING TO THE NEXT GENERATION Why it matters: “Young people only want cool technology” is a widely-held sentiment, but a deeper exploration of Gen Y and Z’s desires and needs reveals a search for ways to meaningfully impact the world in this era of global citizenship and real-time social media presence.
  2. 2. These people no more represent Baby Boomers Than these represent Generation X THE PROBLEM WITH GENERATIONAL STEREOTYPING…
  3. 3. Glastonbury 2017 … IS THAT VALUES AND BELIEFS TRANSCEND BIRTH COHORTS
  4. 4. WE HAVE ALL SHARED TUMULTUOUS MOMENTS AND DEVELOPMENTS
  5. 5. “This generation is facing difficulties like none before it” HOW WE TARGET GENERATION <INSERT HERE>, ANONYMOUS AUDIENCE STRATEGY AND YET WE STILL HEAR THINGS LIKE THIS…
  6. 6. …DESPITE THE UNPRECEDENTED LEVELS OF INFORMATION AVAILABLE
  7. 7. SO OUR INSIGHTS SHOULD BE EXISTENTIAL, NOT UNIVERSAL 1) It’s not just Gen Y & Z who grew up with and want shiny tech 2) What are the things that animate us as global citizens? 3) Echo chambers or networks exist, but are topic specific

SYSW Panel Picker

Views

Total views

32

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×