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How to Tell Your Story Online

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This was a presentation given to John L. Scott at their annual 2018 convention - by social media strategist and author - Katie Lance. For additional resources, please visit http://katielance.com or http://getsocialsmart.com.

Published in: Marketing
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How to Tell Your Story Online

  1. 1. Katie Lance, CEO/Founder, Katie Lance Consulting and the #GetSocialSmart Academy | @katielance
  2. 2. @katielance
  3. 3. @katielance
  4. 4. @katielance
  5. 5. Mobile has changed the game
  6. 6. 91% of us check our mobile devices every 6-12 minutes
  7. 7. 35% check our mobile device prior to the bathroom in the morning
  8. 8. • 43% sleep within arm’s reach of phone • 38% wake up to check
  9. 9. Your online story starts with your content
  10. 10. 3 reasons why you need to be creating content 1. Stand out from the competition 2. Build better relationships 3. Generate better leads and referrals
  11. 11. Content Grid KatieLance.com/ContentGrid
  12. 12. Create images using Canva.com
  13. 13. 5 killer content ideas that will help tell your online story 1. Q/A 2. How-to 3. Checklist 4. Round-up 5. Highlight others
  14. 14. Think like a storyteller • Beginning – what are you going to tell them • Middle – 3, 5 or 7 tips • End – call to action – Where can they find you?
  15. 15. LinkedIn checklist  Update photo  Update skills and expertise  Add relevant photos/videos  Update contact information  Publish new content  Give/ask for 5-10 recommendations
  16. 16. Be a storyteller
  17. 17. Be a storyteller and celebrate your clients
  18. 18. People spend 5x more time with video than any other type of content on Facebook Source: Facebook, Jan. 2017
  19. 19. Facebook Live KatieLance.com/FacebookLiveDownload
  20. 20. “80% of people would rather watch live video from a brand than read a blog. 82% prefer live video from a brand to social posts.” Source: LiveStream.com
  21. 21. How to create a content strategy (and repurpose content)
  22. 22. Social storytelling in the moment
  23. 23. 5 pro Instagram and Snapchat tips: 1. Consistency is key 2. Be more interested in others – don’t just “post and run” 3. Be intentional 4. Be a storyteller 5. Don’t be all business – have fun!
  24. 24. Our Saturday newsletter • Weekly round-up • What happened • What is happening • Links back to our site • Give value
  25. 25. Creating a content plan to tell your story online • Brainstorm a list of topics • Consistency wins • Use Google Calendar or a Google Spreadsheet • Repurpose existing content • Use a project manager tool like Trello or Asana to manage who will do what
  26. 26. Let’s connect! KatieLance.com GetSocialSmart.com katie@katielance.com

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