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One Tv Year in the World: Cracking Audience Trends

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An abstract of our kick off conference at MIPTV

Published in: Data & Analytics
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One Tv Year in the World: Cracking Audience Trends

  1. 1. Frédéric Vaulpré Eurodata TV Worldwide Vice-President Sahar Baghery Head of Global Research and Content Strategy Cracking Audience Trends April, 3rd 2017 #TVtrends John Peek Director at Tape Consultancy Ltd.
  2. 2. 1 Viewing usages: a world in mutation
  3. 3. 4-screen in the world
  4. 4. The world needs 4-screen TV ratings STAKES OF MONETISATION ADDITIONNAL AUDIENCE UNDERSTAND PROGRAMME VIEWING
  5. 5. What kind of 4-screen data can we get? SCREEN SOURCEAVERAGE NUMBER OF VIEWERS TV Other Screens Live live streaming Recording + TV catch-up catch-up streaming TV panel + + Platform data Online panel
  6. 6. What kind of 4-screen data can we get? 4 screens live time-shifted + SCREEN SOURCEAVERAGE NUMBER OF VIEWERS Platform data Online panel
  7. 7. 4-screen: the numbers
  8. 8. Computer is the most used other screen to watch TV Audience Split by screen 53% 47% 19% 18% 28% 35% Source France : Mediamat – January - February 2017 – All individuals Source Netherlands: SKO / GFK – January - February 2017 – All individuals
  9. 9. Where is 4-screen audience measurement coming? Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved Live Time-shifted Unified 4-screens from 2017 onwards
  10. 10. 2 Digital strategies to catch them all
  11. 11. Digital case studies How to become the most attractive on all screens ?
  12. 12. THE VOICE + 231,000 Viewers 18/02/2017 in France ALL STAR NBA By testing an immersive technology: Virtual Reality Become the coach Play with your favourite stars 32 million likes on the NBA official page 7.5 million subscribers on the NBA official page Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserved
  13. 13. 3 How to attract the audience with attractive content?
  14. 14. UEFA Euro 2016: Over 30 European territories: Austria, Belgium (North & South), Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovenia, Spain, Sweden, Switzerland (French, German & Italian), Turkey, Ukraine, United Kingdom. (Rio Olympics: - Canada National) : For the timeslot [07:00 – 23:00] - Olympics Vs [01/01/2016-31/07/2016] On CBC National / USA: For the timeslot [10:00 – 25:00] - Olympics Vs [01/01/2016-31/07/2016] On NBC / Japan (Kanto) For the timeslot [22:00 – 12:00] - Olympics Vs [01/01/2016-31/07/2016] On NHK1 Médiamétrie / Eurodata TV Worldwide / Partenaires audimétriques – Tous droits réservés Euro 2016, Olympic Games : a wild summer for broadcasters Euro 2016 : live games gathering large audiences Rio Olympics : a booster of audience for FTA broadcasters 84 hours Of Live coverage on average per country on FTA broadcasters TV Viewers on average per game 34.8%Of average Market Sahre for Live coverage on FTA broadcasters +131% Increase in Market Share on average, in 7 key TV markets MSh% x 5 MSh% x 3 MSh% + 81%
  15. 15. Fiction
  16. 16. Empowerment: on the road to success Clique Mar. 2017 Production: BBC GHP / Balloon Entertainment Distributor: All3media International Country of production: UK Format : 6X60 min Platform: BBC3 Online Apr. 2017 Production: Denver & Delilah Productions / Netflix Country of production: USA Format : 13x30 min Platform: Netflix Amigo’sGirlboss Production: A Private View Distributor: Beta Film Country of production: Belgium Format : 10X60 min Channel: VTM Jan. 2017 Amigo’s +40% 4+ 7 eps. Eurodata TV Worldwide / Relevant partners – All rights reserved Ratings Share vs slot Target Nb. Of episodes
  17. 17. Factual
  18. 18. Searching for answers: through the community Origins: The Journey Of Humankind Mar. 2017 Production: Asylum Entertainment / Melodysheep Distributor: Fox Networks Group Content Distribution Country of production: USA Format : 8X60 min Channel: National Geographic Feb. 2017 Production: Posh Productions Country of production: Netherlands Format : 6X60 min Channel: SBS6 Amigo’s Fort Oranje: Camping Of Krottenwijk Production: DR ung Country of production: Denmark Format : 8X15 min Channel: DR3 Jan. 2017 Samtaler fra swingerklubben +19% 19-50+ 8 eps. +66% 20-34 2 eps. Eurodata TV Worldwide / Relevant partners – All rights reserved Ratings Share vs slot Target Nb. Of episodes
  19. 19. Entertainment
  20. 20. Crossover: mixing ingredients Händig Man Sökes Feb. 2017 Production: Nordisk Film TV Country of production: Sweden Format: 8X60 min Channel: TV3 Feb. 2017 Production: Woestijnvis Distributor: The New Flemish Primitives Country of production: Belgium Format: 8X60 min Channel: VIER Amigo’sHotel Römantiek Ratings Share vs slot Target Nb. Of episodes Distributor: Keshet International Country of production: Argentina Format : 20 episodes Channel: Telefe Heart Beats 2017 X2 4+ 4 eps. +78% 15-34 4 eps. Eurodata TV Worldwide / Relevant partners – All rights reserved

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