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CommonwealthBank Australia presentation

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“I was out surfing and as I came out of the water I really felt like
getting a cup of coffee. I didn’t bring any money, because I was
going for a surf and didn’t want to leave it behind on the beach.
At that moment, I thought there should be an easier way to bring
money in those type of situations.”

Published in: Design
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CommonwealthBank Australia presentation

  1. 1. CANBAND
  2. 2. “I was out surfing and as I came out of the water I really felt like getting a cup of coffee. I didn’t bring any money, because I was going for a surf and didn’t want to leave it behind on the beach. At that moment, I thought there should be an easier way to bring money in those type of situations.” THE MOMENT
  3. 3. PAINPOINT Carrying money is an inconvenience when;
  4. 4. 1. Australians are outdoor people 2. CommBank is losing Australia’s most active demographic; the 15 to 24 year olds 3. Wearable technology is one of the fastest growing trends in 2014 INSIGHTS
  5. 5. The PayPass enabled wristband that works in any situation where carrying money is an inconvenience. CANBAND
  6. 6. Copper antenna Using PayPass System & PayPass Terminals Silicon wristband Waterproof HOW IT WORKS RFID-chip
  7. 7. Modern technology YOUCAN Cheap development & production Business opportunity=+
  8. 8. WEBSITE Fits with your portfolio
  9. 9. 1. Donations Wristband shows your support to a cause and donates a percentage of your spendings Example: Surfers supporting reef preservation 2. Partnerships Fashion/Sport brands designing wristbands Wristband becomes fashion item Users can get discounts in stores 3. Recycling Make wristbands from old credit cards Statement to show the transition to the future Free CanBand when you donate your old credit card FUTURE POSSIBILITIES
  10. 10. CANBAND

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