Unlock a Lifetime of Tourist Spending
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How to profit from the power of the ageing consumer. In most cases they are the largest, fastest growing, most lucrative and often overlooked market - and they have more time to travel!
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Unlock a Lifetime of Tourist Spending
- 2. 29.2 28.0 27.3 27.2 27.1 35.2 34.1 33.2 31.8 30.8 35.6 37.9 39.4 40.9 42.1 2010 2015 2020 2025 2030 0 ~ 24 years 25 ~ 49 years 50+ years United Nations World Population Prospects: 2015 Revision. Analysis; Silver Group. Developed Countries 42%
- 3. Population ageing is unprecedented, a process without parallel in the history of humanity… United Nations
- 4. 2010 2015 2020 2025 2030 0 ~ 24 years 25 ~ 49 years 50+ years United Nations World Population Prospects: 2015 Revision. Analysis; Silver Group. Developed Countries 6.5% - 4.4% - 2.1%
- 6. Source: MasterCard Asia Pacific and ING
- 7. *Baby Boomers (1946 ~ 1964) Source: Nielsen
- 10. Best Western Double Tree Emirates Singapore Turkish Airlines Thailand Australia New Zealand
- 11. PRM = passengers with reduced mobility
- 12. Age Silo PRODUCT Age Neutral M A R K E T I N G Age Neutral Age marketing matrix SILO
- 13. AGE ADAPTED Business Opportunities AGE SILO AGE NEUTRAL
- 20. “…… people aged between 55 and 65 years old will make up the largest demographic of tourists.” China Times Feb 6, 2014
- 21. 55+ online daily 79% 84% 0% 20% 40% 60% 80% 100% Australia China Germany Japan South Korea Norway Sweden United Kingdom USA Source: Google Connected Consumer Survey 2016
- 22. Source: Pew Internet & American Life Project, SeniorNet, Brand Karma/Trip Advisor
- 24. ageing body ageing mind ageing senses