Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Unlock a Lifetime of Tourist Spending

54 views

Published on

How to profit from the power of the ageing consumer. In most cases they are the largest, fastest growing, most lucrative and often overlooked market - and they have more time to travel!

Published in: Travel
  • Be the first to comment

  • Be the first to like this

Unlock a Lifetime of Tourist Spending

  1. 1. www.silvergroup.asia 2017
  2. 2. 29.2 28.0 27.3 27.2 27.1 35.2 34.1 33.2 31.8 30.8 35.6 37.9 39.4 40.9 42.1 2010 2015 2020 2025 2030 0 ~ 24 years 25 ~ 49 years 50+ years United Nations World Population Prospects: 2015 Revision. Analysis; Silver Group. Developed Countries 42%
  3. 3. Population ageing is 
 unprecedented, 
 a process without parallel in the history of humanity… United Nations
  4. 4. 2010 2015 2020 2025 2030 0 ~ 24 years 25 ~ 49 years 50+ years United Nations World Population Prospects: 2015 Revision. Analysis; Silver Group. Developed Countries 6.5% - 4.4% - 2.1%
  5. 5. Boston Consulting Group
  6. 6. Source: MasterCard Asia Pacific and ING
  7. 7. *Baby Boomers (1946 ~ 1964) Source: Nielsen
  8. 8. Best Western Double Tree Emirates Singapore Turkish Airlines Thailand Australia New Zealand
  9. 9. PRM = passengers with reduced mobility
  10. 10. Age Silo PRODUCT Age Neutral M A R K E T I N G Age Neutral Age marketing matrix SILO
  11. 11. AGE ADAPTED Business Opportunities AGE SILO AGE NEUTRAL
  12. 12. AGE GENDER WEALTH LIFESTYLE SEXUALITY EDUCATION ETHNICITY INCOME
  13. 13. InterContinental Hotels Group
  14. 14. younger for longer
  15. 15. “…… people aged between 55 and 65 years old will make up the largest demographic of tourists.” China Times Feb 6, 2014
  16. 16. 55+ online daily 79% 84% 0% 20% 40% 60% 80% 100% Australia China Germany Japan South Korea Norway Sweden United Kingdom USA Source: Google Connected Consumer Survey 2016
  17. 17. Source: Pew Internet & American Life Project, SeniorNet, Brand Karma/Trip Advisor
  18. 18. ageing body ageing mind ageing senses
  19. 19. Communications Support Product Online Facility
  20. 20. 25 effects of ageing
  21. 21. Email: kim@silvergroup.asia Twitter: SilverGroup www.silvergroup.asia

×