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Day 1 Kakuma SXP

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Day 1 Kakuma SXP

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Day 1 Kakuma SXP

  1. 1. Startup Experience Kakuma Henrik Scheel Charlie Lambropoulos Mahmoud Jabari
  2. 2. 1 Liter of Light – Demitrios Burkas MyShelter Foundation
  3. 3. I D E A E Q U I T Y P R O D U C T F O U N D I N G T E A M L O C AT I O N D E L E G AT I O N C O N F I D E N C E F O C U S E VA L U AT I O N R I S K T I M E H O R I Z O N G R O W T H H A C K I N G F I N A N C I N G C U LT U R E O P E R AT I O N S M A N A G E M E N T L E G A L B U S I N E S S S T R AT E G Y E X E C U T I O N S C A L I N G M A R K E T I N G D E S I G N C O M P E T I T I O N R E C R U I T I N G P I V O T I N G C O M M U N I C AT I O N F O C U S G R O U P S G O I N G P U B L I C V I S I O N D ATA P E R S I S T E N C E F L E X I B I L I T Y
  4. 4. 6 Entrepreneurship... is an eXtreme sport
  5. 5. Entrepreneur DK USA
  6. 6. Business Idea Business Owners Business Plan/Model LEAN Startup Method Business Partner Employees
  7. 7. My Business/Idea is B2B -------------------- B2C
  8. 8. My Business/Idea is Large Volume -------------------- Low Volume (low price) (high price)
  9. 9. Your Expectations?
  10. 10. Identify USER Define Problem Create solutions Develop Business Model Improve Business Model Validate Business Model Prototype & Pitch Market Research + Validation 1.0
  11. 11. YOUR ELEVATOR PITCH Hallo, my name is _________________ and I’m from___________________ I’ve been in Kakuma for ____ years ____ months and today I run the business ________________________________________ (name of your company) We solve ________________________________________________________ (describe the problem you are solving) for _____________________________________________ (your customer segment) we do this better than anyone else because of _______________________ _________________________________________________________________(your “secret sauce”, for example; unique location, better pricing, product/service, service) EXAMPLE: “Hallo, my name is Sam and I’m from Congo. I’ve been in Kakuma for 3 years and today I run the business Sam’s Tailoring Service. We solve the problem of finding clothing for refugees who have disabilities. Our secret sauce is that we provide excellent service and that we have 2 years of experience creating customized clothing for people with special needs.”
  12. 12. YOUR ELEVATOR PITCH Hallo, my name is _________________ and I’m from___________________ I’ve been in Kakuma for ____ years ____ months and today I run the business ________________________________________ (name of your company) We solve ________________________________________________________ (describe the problem you are solving) for _____________________________________________ (your customer segment) we do this better than anyone else because of _______________________ _________________________________________________________________ (your “secret sauce”, for example; unique location, better pricing, product/service, service) EXAMPLE: “Hallo, my name is Sam and I’m from Congo. I’ve been in Kakuma for 3 years and today I run the business Sam’s Tailoring Service. We solve the problem of finding clothing for refugees who have disabilities. Our secret sauce is that we provide excellent service and that we have 2 years of experience creating customized clothing for people with special needs.” --- What makes you the most excited about in your business/idea? _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ My plan is to build my company to have ___________ KES in revenue per month so that I can pay myself ___________ KES per month. My top 3 business challenges are: 1) ____________________________________________________________ 2) ____________________________________________________________ 3) ____________________________________________________________ Could you use a business loan: yes / no If yes how much money do you need? ________________ KES When how long will it take you to pay back the loan? ____________ Months ____________ Days
  13. 13. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness
  14. 14. SME VS Startup Revenue/ cash flow/ jobs Revenue/ cash flow/ jobs High growth StartupSmall/medium Business (SME) What about you?
  15. 15. OK let’s get started!! Only one rule..
  16. 16. NO EXCUSES!
  17. 17. BUILDING THE RIGHT TEAM
  18. 18. 31 Who Are You?
  19. 19. TheHacker Strongpassionfortechnology Focusesonproductandcontrolsthebackend Specifictechnicalskills Typicallyengineeringorcomputersciencedegree
  20. 20. Can sell anything to anyone Identifies opportunities for innovative business models Breaks down any barriers Builds his/her professional network and manages it wisely Recognizes trends and sees patterns
  21. 21. The Artist Focuses on “Front-End” User Interface (UI) and User Experience (UX) Understands how design affects the user experience Creative and curious Sees many perspectives Observes with an open mind
  22. 22. Hustler Artist
  23. 23. Wills
  24. 24. And what’s your … Kryptonite? Super powers?
  25. 25. Stage 1 DEFINE“What problem am I compelled to solve?”
  26. 26. PROBLEM Fall in love with the PROBLEM ..Not your solution!!
  27. 27. Global Grand Challenges
  28. 28. You should have personal experience with the pain If you don’t then get it!
  29. 29. PAINSTORMING
  30. 30. alan
  31. 31. Problem Statement How can we help X specific user segment solve X specific problem ?
  32. 32. Starting 13:45
  33. 33. Stage 2 create
  34. 34. Rules in the creative process
  35. 35. Social connectivity has become increasingly important
  36. 36. Peer to Peer Knowledge Sharing Quora • Q&A site with peer reviewed responses Stack Overflow • Questions and answers site for programmers Wikipedia • The free encyclopedia that anyone can edit.
  37. 37. Uber Waze Location based services Yelp
  38. 38. With the combined functionality of smartphones, an ecosystem of applications has emerged, with many more possibilities ahead. Music Camera Applications Video Internet email GPS Wifi and 3G Mobile
  39. 39. The Sharing Economy 69
  40. 40. Machine Learning
  41. 41. Quantified Self
  42. 42. + Image recognition = awesome
  43. 43. Three generic Biz Models
  44. 44. (USERS)
  45. 45. (USERS) (USERS)
  46. 46. Don’t just rely on advertisement!!! CPM = “cost per 1000 impressions” = cost per 1000 times that an add is viewed on your website = CPM = 1$ to 8$
  47. 47. Watering hole
  48. 48. Shut up and listen… Don’t defend yourself – just listen Write down the insights you get… Feedback is a gift!
  49. 49. NOW WHAT ?
  50. 50. MARKET VALIDATION 1.0
  51. 51. Testing Product-Market-Fit Interview Pre-sell Simulation
  52. 52. The Art of Interviewing Problem Interview - Learn about the early adopter’s problems - Get as many insights as possible - Don’t talk about your solution
  53. 53. Role-play drawing Software demo Video PROTOTYPING
  54. 54. Identify USER Define Problem Create solutions Create Business Model Improve Business Model Validate Business Model Prototype & Pitch Market Research + Validation 1.0 www.startupexperience.com/resources

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