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Accenture Automotive: Driving New Experiences

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An unprecedented combination of product and business model innovation is challenging OEMs' supremacy and traditional production and distribution is no longer enough.

Learn how the convergence of four megatrends is revolutionizing today's automotive businesses. Each one of these trends is powerful on its own, but the combination of all four is going to be disruptive and is creating the need for change. Now.

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Accenture Automotive: Driving New Experiences

  1. 1. DRIVINGNEW EXPERIENCES AUTOMOTIVE Accelerate to win tomorrow’s customer
  2. 2. 2 The concept of what a car is for is drastically changing. An unprecedented combination of product and business model innovation is challenging OEMs’ supremacy and traditional production and distribution is no longer enough. IT’SNOTABOUT FASTERHORSES… Copyright © 2018 Accenture. All rights reserved.
  3. 3. 3 MOTOR MORPHOSIS Copyright © 2018 Accenture. All rights reserved. The convergence of four MEGATRENDS is revolutionizing today’s automotive businesses. Each one of these trends is powerful on its own, but the combination of all four is going to be disruptive and is creating the need for change. Now.
  4. 4. 4 CONNECTIVITY ELECTRIFICATION AUTONOMOUS DRIVING SHARING ECONOMY/MOBILITY FOURMEGATRENDS EXPERIENCECopyright © 2018 Accenture. All rights reserved.
  5. 5. 5 ELECTRIFICATION Commercially-viable electric vehicles are close and new energy storage technology is closer, fuelling consumer desire for affordable green travel. SUPER CHARGED Copyright © 2018 Accenture. All rights reserved.
  6. 6. 6 DESIGNATED DRIVERLESS AUTONOMOUS DRIVING Autonomous driving constitutes the single largest revolution for the auto industry; with the ability to save 3,000 lives per day, and fundamentally transform the lives of millions more passengers. Copyright © 2018 Accenture. All rights reserved.
  7. 7. 7 When every car is connected to the internet, they will no longer be seen as mere transportation tools, but powerful experience hubs. EYESOFF THEROAD CONNECTIVITY Copyright © 2018 Accenture. All rights reserved.
  8. 8. 8 A new generation of customers seeks mobility more than they desire ownership. Private vehicles will eventually account for a smaller share of KMs driven worldwide and are being replaced by car-sharing services with a growing number of users. AREWE SHAREYET? SHARING ECONOMY/MOBILITY Copyright © 2018 Accenture. All rights reserved.
  9. 9. 9 RECALCULATING ROUTE… Automotive players still are in a good starting position to win the customer, leveraging their scale, engineering and manufacturing capabilities — and the value of their brand for consumers. Traditional OEMs are seen by end consumers as the most reliable source for the cars of tomorrow. But they must act now, reinventing themselves in 3 key dimensions: agility to compete, customer-centricity and new business models. Copyright © 2018 Accenture. All rights reserved.
  10. 10. 10 Only by becoming agile can OEMs (and OES alike) truly compete and drive new efficiencies in their core business. Copyright © 2018 Accenture. All rights reserved. 1. BE AERO DYNAMIC AGILITY TO COMPETE
  11. 11. Copyright © 2018 Accenture. All rights reserved. 11 2. Establish direct, personalized relationships with customers by transforming traditional distribution models. BE ENGAGING CUSTOMER-CENTRICITY
  12. 12. 12Copyright © 2018 Accenture. All rights reserved. As OEMS and suppliers move into engineering and build the electrified, autonomous, shared and connected car of tomorrow, they will also experiment with new business models. Be prepared for them to move into selling. REINVENT THECAR- CHANGE LANES 3. NEW BUSINESS MODELS
  13. 13. Copyright © 2018 Accenture. All rights reserved. 13 To win tomorrow’s customer, OEMs will partner within and across industry boundaries. Joining forces with the ecosystems and overcoming the fear of failure, are the keys to success. SHARE THEROAD
  14. 14. Copyright © 2018 Accenture. All rights reserved. 14 REINVENT THEFUTURE, BEFOREIT REINVENTSYOU

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