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TOURISM AND
THE SHARING ECONOMY
Strangers crashed my	car,	ate my	food and	
wore my	pants.	How does sharing economy
affect ...
MEET THE TOURISTS
The Olsens
Uddevalla
Odense
Lisa, 28
Bergsjön
Bordeaux
Kumar, 42
Göteborg
Amsterdam
THE SHARING ECONOMY
PUBLICATIONS IN 2015
Government Commission on the Sharing Economy
with a focus on consumer issues
Development of a strategy for Collaborative E...
There are negatives	and	positives.	We
need not	to	kill the	positives,	but deal	
with the	negatives…This is	something
we ca...
twitter.com/ajplus/status/614072174563819521
The	sharing economy is	a	prime example
of social	innovation.	At	a	basic level,	
sharing (rather than owning)	assets	is	mor...
With no goal and
direction
Pure
profit maximisation
Pure
philantrophy
Social
innovation
Social innovation
Added value for ...
Källa:	ABC	i	kollaborativ	ekonomi,	MSI
”Collaborative consumption has
the potential to reduce the use of
resources, since ...
See the film at Delafilmen.info
Shelby Clarke
CEO	Peers
Source:	ABC	i	kollaborativ	ekonomi,	MSI	Sweden Photo:	:	Dan	Taylor/Heisenberg media
” This is a pa...
Jeremiah Owyang
Founder Crowdcompanies
”What role do
corporations play
when people get what
they need from each
other?”
So...
Janelle Orsi
”Sharing Economy Lawyer”
Source:	ABC	i	kollaborativ	ekonomi,	MSI	Sweden Photo:	:	Åsa	Minoz
”The legal infrast...
A PHENOMENON OF EXPLOSIVE GROWTH!
§ From	15 billion	US	dollars	in	2013	to	335 in	2025
§ Venture	capital investment	about 2...
An	economy built on	distributed networks of
connected individuals and	communities versus
centralized institutions,	transfo...
Collaborative
economy
Collaborative
consumption
Collaborative
production
Collaborative
finance
Collaborative
learning
vDigitalisation
Trust
Distributed
Idling capacity
Openness
Enabled by	internet	technologies.
Connecting distributed networ...
Driving forces
EnvironmentEconomyTechnology Values
Institutional
trust, power and access
Distributed
trust, power and access
Source:Rachel	Botsman
Industrial economy Collaborative economy
Passive consumers Creators
Collaborators
Financiers
Producers
Providers
Redefines...
MAIN CHALLENGES
§It	might be	illegal
§Traditional business	models are threatened as	the	
crowd becomes empowered over	inst...
REDEFINING BUSINESS
MODELS
From product… …to user
…in focus for value creation
Me-economy
Source:Peter	Hessedahl et	al,	we-economy.netJune	2015,	Your...
…in focus for value creation
From product… …to user
Source:RSA,	Fair	share- reclaimingpowerin	the	sharingeconomy,	January ...
”
Source:Peter	Hessedahl et	al,	we-economy.netJune	2015,	Yourbusiness	in	the	we-economy –
Navigating the	waters of the	new...
”
Source:Peter	Hessedahl et	al,	we-economy.netJune	2015,	Yourbusiness	in	the	we-economy –
Navigating the	waters of the	new...
SHARING ECONOMY
IN TOURISM
93 years 4 years
610 000 rooms 650 000 rooms
88 countries 192 countries
2 million listings
Stay DoEatGet around
SHARING CITIES
Source:	ABC	i	kollaborativ	ekonomi,	MSI	Sweden Photo:	:	Julien	Panie
” It is above all in the local and
regional context a...
www.shareable.net/sharing-cities
SHARING ECONOMY –
AN OPPORTUNITY FOR
SUSTAINABLE ATTRACTIVE CITIES
#SISUMMIT15
Amsterdam Malmö Göteborg
MikaelMiettinen
Ma...
GÖTEBORG
BUDGET OF THE CITY OF GOTHENBURG
MikaelMiettinen
”The	sharing	economy	can	make	assets	
cheaper,	available to	more	people	a...
WAYS AHEAD
Source:RSA,	Fair	share- reclaimingpowerin	the	sharingeconomy,	January 2016
REGULATING IN NEW WAYS
A new	process	of ‘shared regulation’	as	
the	starting point for	realising the	
sharing economy’s radically
transformative	...
OPPORTUNITIES
§New	types of tourism experiences
§New	forms	of interaction with local community
development
§More resource ...
THANK YOU!
Åsa Minoz
asa@modigminoz.se
072-210	88	26
@asaminoz
www.modigminoz.se
EXTRA
SERVICE LOGIC AND
CIRCULAR ECONOMY
"Rolls Royce Triebwerk" by Mark Kobayashi-Hillary - originally posted to Flickr as 160420081330.
Licensed under Creative C...
From linear… …to circular
…to	“again and	better”“From	more and	bigger”…
…flows of of resources for value creation
Structural waste
Source:Ellen	MacArthurFoundation	2015,	
Growth within :	A	CircularEconomy Vision	for	a	CompetitiveEurope
...
92%of the	time a	typical
european car is	parked
Source:
Ellen	MacArthur Foundation	2015,	
Growth within:	A	Circular Econom...
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
Strangers crashed my car, ate my food and wore my pants.
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Strangers crashed my car, ate my food and wore my pants.

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Strangers crashed my car, ate my food and wore my pants.

  1. 1. TOURISM AND THE SHARING ECONOMY Strangers crashed my car, ate my food and wore my pants. How does sharing economy affect your business? Åsa Minoz, March 17th 2016
  2. 2. MEET THE TOURISTS
  3. 3. The Olsens Uddevalla Odense
  4. 4. Lisa, 28 Bergsjön Bordeaux
  5. 5. Kumar, 42 Göteborg Amsterdam
  6. 6. THE SHARING ECONOMY
  7. 7. PUBLICATIONS IN 2015
  8. 8. Government Commission on the Sharing Economy with a focus on consumer issues Development of a strategy for Collaborative Economy within the work on the Digital Single Market ”Sharing Economy” Review Final report in Spring 2017 Communication in June 2016
  9. 9. There are negatives and positives. We need not to kill the positives, but deal with the negatives…This is something we cannot stop, but need to direct in the right way.” Taleb Rifai, Secretary General UNWTO In Forbes, September 2015 ”
  10. 10. twitter.com/ajplus/status/614072174563819521
  11. 11. The sharing economy is a prime example of social innovation. At a basic level, sharing (rather than owning) assets is more economically efficient, environmentally sustainable, and community-oriented. April Rinne ”
  12. 12. With no goal and direction Pure profit maximisation Pure philantrophy Social innovation Social innovation Added value for business and society Value for business Value for society ”Business Case” ”Social Case” Source:OsburgT, SchmidpeterR (2013) Social Innovation: Solutions for a SustainableFuture, Springer Science & Business
  13. 13. Källa: ABC i kollaborativ ekonomi, MSI ”Collaborative consumption has the potential to reduce the use of resources, since shared resources can be use by more people.” Source: ABC i kollaborativ ekonomi, MSI Sweden Photo: José Figueroa Karin Bradley Researcher in urban planning and sustainability, KTH leading Government Commisson on Sharing Economy
  14. 14. See the film at Delafilmen.info
  15. 15. Shelby Clarke CEO Peers Source: ABC i kollaborativ ekonomi, MSI Sweden Photo: : Dan Taylor/Heisenberg media ” This is a paradigm shift with a new kind of workforce emerging, who have different needs.”
  16. 16. Jeremiah Owyang Founder Crowdcompanies ”What role do corporations play when people get what they need from each other?” Source: ABC i kollaborativ ekonomi, MSI
  17. 17. Janelle Orsi ”Sharing Economy Lawyer” Source: ABC i kollaborativ ekonomi, MSI Sweden Photo: : Åsa Minoz ”The legal infrastructure in our society is based on exchanges between large corporations and small consumers. It’s not adapted to peer-to-peer exchanges”
  18. 18. A PHENOMENON OF EXPLOSIVE GROWTH! § From 15 billion US dollars in 2013 to 335 in 2025 § Venture capital investment about 26 billion US dollars (17 unicorns) § Summer 2013: 15 cities in the USA Sharing Cities Resolution § Airbnb: two million listings in 192 countries § BlaBlaCar: 25 million users in 10 countries
  19. 19. An economy built on distributed networks of connected individuals and communities versus centralized institutions, transforming how we can produce, consume, finance, and learn. Rachel Botsman ” Collaborative economy
  20. 20. Collaborative economy Collaborative consumption Collaborative production Collaborative finance Collaborative learning
  21. 21. vDigitalisation Trust Distributed Idling capacity Openness Enabled by internet technologies. Connecting distributed networks of people and/or assets. Making use of the idling capacity of tangible and intangible assets. Encouraging meaningful interactions and trust. Embracing openness, inclusivity and the commons. Source:Nesta (2014) Makingsense of the UK collaborativeeconomy
  22. 22. Driving forces EnvironmentEconomyTechnology Values
  23. 23. Institutional trust, power and access Distributed trust, power and access Source:Rachel Botsman
  24. 24. Industrial economy Collaborative economy Passive consumers Creators Collaborators Financiers Producers Providers Redefines the roles we can play in our economy and society Source:Rachel Botsman
  25. 25. MAIN CHALLENGES §It might be illegal §Traditional business models are threatened as the crowd becomes empowered over institutions §Public safety and quality control issues §Trained professionals vs amateur providers §Legal liability is challenged as ownership and access models are diluted §Lack of standardized reputation systems Source: The Dark Sideto the CollaborativeEconomy, Jeremiah Owyang, web-strategist.com, June 2013
  26. 26. REDEFINING BUSINESS MODELS
  27. 27. From product… …to user …in focus for value creation Me-economy Source:Peter Hessedahl et al, we-economy.netJune 2015, Yourbusiness in the we-economy – Navigating the waters of the new collaborativeeconomy
  28. 28. …in focus for value creation From product… …to user Source:RSA, Fair share- reclaimingpowerin the sharingeconomy, January 2016
  29. 29. ” Source:Peter Hessedahl et al, we-economy.netJune 2015, Yourbusiness in the we-economy – Navigating the waters of the new collaborativeeconomy In a collaborative economy, value is created in networks. (…) Customers are the starting point, and an eco-system of suppliers and stakeholders (…) contribute elements to solutions that fit the individual user’s specific context. (..) the resources involved are not necessarily just coming from companies, but could also be public services, or contributions from the endusers themselves or from their peers and communities.
  30. 30. ” Source:Peter Hessedahl et al, we-economy.netJune 2015, Yourbusiness in the we-economy – Navigating the waters of the new collaborativeeconomy In the collaborative economy (…) a company does not create value alone. Rather, companies will thrive on their ability to create systems and processes that enable a wide range of stakeholders, including the end-users, to contribute and co- create. Ultimately (…) your business should contribute to keep the entire network healthy in the long-term, rather than just extracting quick gains.
  31. 31. SHARING ECONOMY IN TOURISM
  32. 32. 93 years 4 years 610 000 rooms 650 000 rooms 88 countries 192 countries
  33. 33. 2 million listings
  34. 34. Stay DoEatGet around
  35. 35. SHARING CITIES
  36. 36. Source: ABC i kollaborativ ekonomi, MSI Sweden Photo: : Julien Panie ” It is above all in the local and regional context as strategies for increased sustainability through collaborative economy can develop and take hold.” Anne-Sophie Novel journalist, author, blogger and PhD in economics
  37. 37. www.shareable.net/sharing-cities
  38. 38. SHARING ECONOMY – AN OPPORTUNITY FOR SUSTAINABLE ATTRACTIVE CITIES #SISUMMIT15 Amsterdam Malmö Göteborg MikaelMiettinen MariaEklind MoyanBrenn
  39. 39. GÖTEBORG
  40. 40. BUDGET OF THE CITY OF GOTHENBURG MikaelMiettinen ”The sharing economy can make assets cheaper, available to more people and cause less environmental and climate impact than before.” ”The city will encourage the growth of the sharing economy based on circular principles, trust and confidence.” ”
  41. 41. WAYS AHEAD
  42. 42. Source:RSA, Fair share- reclaimingpowerin the sharingeconomy, January 2016 REGULATING IN NEW WAYS
  43. 43. A new process of ‘shared regulation’ as the starting point for realising the sharing economy’s radically transformative potential for the common good. RSA, Fair share - reclaiming power in the sharing economy January 2016 ”
  44. 44. OPPORTUNITIES §New types of tourism experiences §New forms of interaction with local community development §More resource efficient business models §Boosting digitally enabled business development §New models for dealing with highs and lows in occupancy and resource use
  45. 45. THANK YOU! Åsa Minoz asa@modigminoz.se 072-210 88 26 @asaminoz www.modigminoz.se
  46. 46. EXTRA
  47. 47. SERVICE LOGIC AND CIRCULAR ECONOMY
  48. 48. "Rolls Royce Triebwerk" by Mark Kobayashi-Hillary - originally posted to Flickr as 160420081330. Licensed under Creative Commons Attribution 2.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:R olls_Royce_Tri ebwer k.jpg#mediavi ewer/Fil e:Rolls_Roy ce_Triebwerk.jpg
  49. 49. From linear… …to circular …to “again and better”“From more and bigger”… …flows of of resources for value creation
  50. 50. Structural waste Source:Ellen MacArthurFoundation 2015, Growth within : A CircularEconomy Vision for a CompetitiveEurope FOOD MOBILITY BUILT ENVIRONMENT 31% of the food produced becomes waste 92% of the time a typical european car is parked 60 % of office spaces in Europe are unused during office hours
  51. 51. 92%of the time a typical european car is parked Source: Ellen MacArthur Foundation 2015, Growth within: A Circular Economy Vision for a Competitive Europe

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