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Expert Workshop: Streams
• Third level

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Agenda
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Streams Overview

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Cate...
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Behavioural data as it happens
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Hygiene

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Change user experience

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Data to edit
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Data{} – collected data i...
Enrichment
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• – Second levelRegion, Country…)
Geo (City...
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Visualisations
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 Light level
Third leve...
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Email remarketing
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Configured actions
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Action Name

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Where data is sent
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Hackathon
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How could you use
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Expert workshop streams

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Tips and tricks on Webtrends Streams from Webtrends consultants and product experts, including Q&A session

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Expert workshop streams

  1. 1. Click to edit Master title style • Click to edit Master text styles Expert Workshop: Streams • Third level – Second level – Fourth level » Fifth level Host: Marc Thomas Solutions Engineering Director - Webtrends
  2. 2. Agenda Click to edit Master title style • Click to edit Master text styles Streams Overview • • • • – Second level Categories of Use Case • Third level – Data StreamsFourth level » Fifth level Where should you begin? Questions
  3. 3. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level STREAMS OVERVIEW
  4. 4. Behavioural data as it happens Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Enrichment & Analysis Fuel your business
  5. 5. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level CATEGORIES OF USE CASE
  6. 6. Click to edit Master title style • • Click to edit Master text styles Hygiene – Second level – Improve platform efficiencies, spot 404 early • Third level – Identify application issues – Fourth level – Tag testing level » Fifth HTTP Error 404 Not Found • Democratisation of data – Campaign performance, at launch – Visualisations of site performance and visitor behaviour
  7. 7. Click to edit Master title style • • Click to edit Master text styles Change user experience – Second level – In session behaviour drives content personalisation with • Third level Webtrends Optimize or CMS integration – Fourth level • Driving action systems » Fifth level – Fuelling email campaigns such as basket abandonment – Triggering SMS messages
  8. 8. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level STREAMS DATA
  9. 9. Data to edit Click Blocks Master title style • Click to edit Master text styles • – Second level Data{} – collected data in each event • Third level • Session {}level summarizing the session – – Fourth » Fifth • First {} – firstlevel event’s data • Ext {} – enriched data in each event
  10. 10. Enrichment Click to edit Master title style • Click to edit Master text styles • – Second levelRegion, Country…) Geo (City, • • • • • Third Devicelevel level Mobile phone …) (Tablet, – Fourth » Browser Fifth level (Chrome, Safari …) & OS Traffic Source (Social, Campaigns..) Search (Source, Phrases..)
  11. 11. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  12. 12. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level WHERE SHOULD YOU BEGIN?
  13. 13. Click to edit Master title style • Click to edit Master text styles Visualisations – Second touch  Light level Third level – • Often no tangible ROI – Fourth level » Fifth level
  14. 14. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  15. 15. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  16. 16. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  17. 17. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  18. 18. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  19. 19. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  20. 20. Click to edit Master title style • Click to edit Master text styles Email remarketing – Second level ESP integrations  Many proven Third – • ROI level – Fourth level » Fifth level
  21. 21. Configured actions Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  22. 22. Action Name Click to edit Master title style Where data is sent • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level Criteria to match Parameters to send
  23. 23. Click to edit Master title style • Click to edit Master text styles Hackathon – Secondthe creativity within your development teams Inspire level • Third level – Challenge them to use the Stream of data to change your – Fourth level business » Fifth level
  24. 24. Click to edit Master title style • Click to edit Master text styles How could you use – Second level • Third level – Fourth level » Fifth level ? Thanks! Marc Thomas, Solutions Engineering Director, Webtrends

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